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_ Essenllals] "TheNewGeneraw.nO' db le The NewGenerationof We‘ve got underinflated prices on all tires â€" radials, performance, allâ€"season and more. Come in today and roll away with a bargain. BFGoodrich Oakville 338â€"5555 Milton _ 876â€"4788 CHOSIH Mon. to Fri. 8:00â€"6:00 Saturday 8:00â€"3:00 ©@©Tovrora â€" k2 Michelin quality and performance on dry, wet or snowâ€"covered roads. Outstanding Highway Safety, Excellent Road Hazard Resistance, Yearâ€"Round Performance. The H speedâ€"rated winter tire for domestic and imported high performance car owners. MX4 inding a good mechanic and serâ€" vice centre is worth gold. After all, you develop trust between yourself and the people who fix your car, a history of excellent maintenance for your automobile and save money â€" just ask Tim Scott. By GORD KOLLE Special to the Beaver The Oakville resident has been takâ€" ing his cars to Morden Service Centre Ltd. for more than 10 years and is happy to do it. Scott says he and members of his family regularly send their cars to Morden because of the service and the good prices. "I‘ve known Manny for years. It‘s the best place in Oakville," says Scott. "We‘re well satisfied because I feel Manny does excellent work at fair Monthly checkups, oil changes, anyâ€" thing their cars need, they can usually get it repaired or solved at Morden Service Centre. But Scott says the real reason he goes to the garage is because of the owner, Manny Pereira. Auto services would give their eye teeth for customer endorsements like this, but Pereira has earned every kudo and he‘s only 34. Pereira is no stranger to the work ethic. Growing up in Oakville in a famiâ€" ly which counts a number of carpenters among the relations, Pereira was the only one with a yen for cars and how to fix them. He loved mending things mechanical even as a child. Service is more than just a name at Morden Service Centre Ltd. "We want to provide a good service at competitive rates and be successful," says Pereira. "But it takes hard work." "I always wanted to experiment," he says. I was tinkering with bicycles, even tore the lawn mower apart when I was 12 or 13. As a teenager I always had cars in the garage and was always spilling oil on the driveaway." Pereira took a gamble just after he graduated from Mohawk College as a licenced mechanic 1981. He had been apprenticing at Morden‘s Service Centre during his college days and, with finanâ€" cial help, at the tender age of 21 purâ€" chased the service centre from the ownâ€" ers. "It took a lot of guts," says Pereira, thinking back on those days. "It was all new to me." But Pereira‘s wife, who had taken accounting at Sheridan College, manâ€" aged the books to help out and, coupled with Pereira‘s skill and hard work, Morden‘s has prospered over the years. Today, Pereira employs seven staff to help him run a thriving service centre, plus manage a Hertz car rental franchise out of the same location. Morden has four service bays and currently handles between 10 and 15 cars a day. It does every aspect of generâ€" al engine repair including tuneâ€"ups, Repair work is done to all makes of car whether foreign or domestic. The company will even service trucks up to one ton weight and cube vans. Receptionist Lorraine Messer, Morden Service Centre Ltd. owner Manny Pereira, and licenced mechanic Dominic Riolo. brakes, tires and exhaust. Riolo, who has been a licenced mechanâ€" Morden‘s will also run engine diagâ€" nostics and engage in auto electrical repair, including onboard vehicle comâ€" puter systems. At school, Pereira learned the theory behind the practice of car repair and then entertained his dream of owning his own business. When he achieved that, Pereira set about to hire the best staff possible. 5 Licenced mechanic Dominic Riolo is typical of the staff employed at Morden Service Centre â€" friendly and hard working. He says a good tip for car owners is to regularly check under the hood. "Most people don‘t follow a mainteâ€" nance schedule and that‘s where they run into expensive bills," says Riolo. "If they‘d follow their car repair manuals, they‘d be saving themselves money." Riolo, 27, has been working for Morden Service Centre for a year, but says he likes working for Pereira because the pair share a mutual love of cars and believe in the same business ethics â€" hard work for your dollar, and be up front with customers. "The customer is the backbone of any business. They call the shots," says Riolo, who has been a licenced mechanâ€" ic for five years but has been working on cars since he was 15 and took his first auto shop course in high school. Morden‘s prices are competitive with chain franchise garages and muffler shops. The difference between Morden‘s and the rest is customer assistance, says Pereira. "We offer personalized service; you don‘t deal with sales managers or serâ€" vice foremen, you deal with me," says Pereira. "I like the personal approach. I only sell customers what they need." The Hertz agency was added in 1984 "to diversify," says Pereira. Automobiles can be rented or leased seven days a week and Pereira has found it to be a customer attraction. The rental agency is open seven days a week 7 a.m. to 7 p.m., Monday to Saturday and 8 a.m. to noon, Sunday. "It‘s the opportunity for a customer to make use of a car while theirs is being repaired," he says. "We‘re always thinkâ€" ing about the customer; the customer‘s number one." Morden Service Centre Ltd. is locatâ€" ed at 263 Speers Rd., just east of Dorval Drive. The car service centre is open Monday to Friday, 8 a.m. to 5:30 p.m. and Saturdays, 8 a.m. to noon. For more information call (416) 844â€" 8314.