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It pays to understand how ‘discounters‘ work he so called "discounters" are here I again. The last time they disrupted our retail was in the early ‘60s, and their demise or conversion was inevitable. This time, however, they are here with a vengeance. Six, all at the same time and all but one from south of the border. To nobody‘s surprise, the one and only Canadian entry sold itself "suddenly??" to an American bidder. Two of the American entries merged, so that now we have five American businesses, all poised to take money out of Canada and change our way of life. What is modern "discounting"? It is selling larger quantities of merchandise with less service in a very spartan exvironment. Some items, about 3â€"10% of the whole assortment, are sold at a reduced price. This reduction â€" discount can sometimes be quite considerable. To limit some of this pirating, the former Trudeau government introduced "FIRA", the Foreign Investment Review Linda Peelâ€"Devitt, owner of Principle Designs, shows off an example of the shop‘s custom crafted clothing. The store is also an authorized dealer of the MacPhee clothing .line and holds sewing workshops. Call 844â€"9113. * 8 roomsâ€"Big Lot! * Inside Door to Garage * Walkoutâ€"Family Room Dinetie * $268,000 Charming! 1465 THISTLEDOWN SUN 2 TO 4 PM Agency â€" which investigated all foreign investments â€" be it new establishments or takeovers andâ€" decided whether Canada, i.e. finally the Canadian consumer, benefitted by this new involvement. The only people to benefit by this new invasion will be American manufacturers and American importers of offshore products. On the losers‘ side will be large numbers of Canadian retailers, their Canadian landlords, and, naturally, Canadian manufacturers. These new retailers carry predominantly the same merchandise as they carry in the United States. It is so much simpler to ship it out of their U.S. warehouses rather than start * Convenience Plus! * large Roomsâ€"Central Air * Rec Roomâ€"Gas Fireplace * 2Car Garage â€" Pie lot cCOURT LOCATION â€" $185,900. To be eligible, the business must have had the renovations completed in 1993, and they must be located within the boundaries of the Downtown Oakville B.L.A. All qualifying businesses receive a framed document to place on their wall or counter and mention in the downtown Oakville newsletter. BIA honors its own in downtown PRIDE awards Each year, the Downtown Oakville B.LA. recognizes businesses that have done significant interior or exterior renovations to their business by honoring them with a Downtown Oakville Pride Award. Congratulations to the recipients of the 1993 Downtown Oakville Pride Awards. They are: Avalon Fine Jewellery at 177 Lakeshore Road East; Victoria‘s Linen and Lace at 179 Lakeshore Road East; L. Crawford Opticians at 175 Lakeshore Road East; Srigley‘s Fine Jewellery at 312 Lakeshore Road East; and Tocca Finita at 315 Lakeshore Road East. Ford unveils used car lease program Ford of Canada has launched a usedâ€"car lease program â€" Program Plus which allows customers to lease oneâ€" and twoâ€"yearâ€" old cars and trucks for up to three years. The used vehicles will largely come from completed twoâ€"year new vehicle leases. Program Plus began in October on a trial bases. After a nationwide dealer training program, Ford expects the new program to produce 10,000 used vehicle leases this year. said. In addition, occasionally individual members are recipients of Pride Awards for work they have done on behalf of the BIA. Congratulations to Bill Nygren â€" owner of Pasta Cuisine in the Towne Square â€" who received this award for working very hard to fight the implementation of Regionâ€"wide MVA. To avoid a similar reaction as some of these superstores experience on their own homeâ€"turf; that is public protests and sanctions against new openings, two of these new entries have bought existing organizations already operating in Canada. I intend to follow this article with a series of columns explaining some terms and misconceptions about the retail industry such as: When is a discount a discount and when is it a hoax? What is a markâ€"up? And what does it cover? What are rents? Wages? What are blind items? What are smoke mirrors? What are U.S. packingâ€"prepricing practices? And mainly, how do discounters make a profit? A considerable profit. from scratch in Canada. Think about some other implications resulting from these invasions and think acain. Peter Tesar is president of the Oakvilleâ€"based Retail Services Institute. RICHARD IANN B.A., B.C.J. DO YOU KNOW WHY RICHARD IANN GETS THE JOB DONE THE FRST TIME? Sales Representative IF YOUR ANSWER IS ALL OF THE ABOVE, YOU ARE ENTTLED TO A FREE MARKET EVALUATION OF YOUR PROPERTY. CALL RICHARD TODAY AND DISCOVER THE DIFFERENCE, W Could it be his proven 24â€"point marketihg plan. W‘ Could it be his aggressive advertising program. W Could it be his strong negotiating ability. W‘ Could it be his professional approach. W‘ Could it be his commitment to provide outstanding service [Â¥ Could it be the support of the Re/Max sales force. This home shows a lot! Perfect for first time buyers and young families. Drop in. 5â€"bdrm., 3 baths, main floor fam. rm. laundry SUNDAY 2â€"4 PM. 1331 Hazel McCleary $175,900 . Gail Moreau 338â€"6550 FRIDAY, MARCH 4, 1994 Page 18 SUNDAY 2'4 PoMo 2756 Teak Cr. $289,900 Sales Rep. Sales Rep.