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’. F2 - FORD â€" Wednesday. March 23, 1994 The next evolution of the MINIVAN IS NOW! he all-neww front-wheel- drive Ford Windstar establishes a ' whole new standard by which all others will be judged. It is indeed the future of minivans. The unique design is longer and wider for better maneuverability and more interior space The flowâ€"through instru- ment panel puts controls within easy reach. But the true joy of the new Windstar is re- vealed on the road. The car- like ride is the smoothest in its class. It's a confident, secure driving experience. OAKLAN THE WAY YOU THINK ABOUT FAMILY VEHICLES. THE FUTURE OF MINIVANS BEGINS TODAY . Come in andTest Drive the neleNDSTARtoday UNCOLN, MERCURY 570 TRAFALGAR ROAD AT THE O.E.W., â€" between 15 and 20 inquiries daily WMWWM WINDSTAR WILL FOREVER CHANG OAKVILLE 844'3273 Oak-Land Lincoln Mercury general sales manager Lorenzo Continisio says the 1995 Ford Windstar has a the makings of a winner as far as he' IS concerned. (Photo by Riziero Venoll Oak-Land Lincoln Mercury customers eagerly await release of F 0rd Windstar sure winner. That, in essence, is what Ford’s A new Windstar means for Oak-Land Lincoln Mercury as it prepares to welcome the auto giant’s newest product â€" the mini-van which looks like a car. “You bet we’re looking forward to the Windstar,” says Oak-Land’s general sales manager Lorenzo Continisio. “We already know it’s going to sell. My biggest problem is whether we’re going to be getting enough to sell,” says Continisio. “We’ve already filled orders. The customers are just waiting for delivery.” The Windstar is touted to sell at a sticker starting price of $22,000. So things are hopping at Oak- Land, as it awaits March 24th, the day the Windstar is released for sale to the public at Ford dealerships across the country Windstar has already generated enthusiastic response from the press ,3 and automotive communities, but the real test of a new vehicle‘is the way it’s received in the marketplace. And as far as Oak-Land is con- cerned, the Windstar is going to be like money in the bank. The dealership has been receiving about Windstar’s availability. 5, “We’ve never seen the enthusiasm and excitement toward a new product as we have with the Windstar,” says Continisio. who has been with Oak- Land for 22 years. Until Ford can bring its Windstar manufacturing assembly line up to full speed, the mini-van is initially being doled out to dealerships on the basis of each franchise’s past year’s sales performance. Oak- Land had the best sales record in Halton and was one of only three franchises in the Greater Toronto -Area (GTA) to receive the prestigious Chairman Award. It was also one of the top 41 Ford dealerships out of 651 franchises Canada-wide. So, it’s no wonder the Oak-Land Lincoln Mercury will receive one of the larger Windstar allotments. Of course, by the end of 1994, Ford expects to be churning out 2,000 Windstars a working day and is expecting to carve a significant niche in the minivan market currently dominated by Dodge’s Caravan. And Ford c0u1dn’t have picked a better dealersz to sell its wares. Formerly Oakville Motors, Oak-Land moved from its downtown location in the late 1960s to its present Trafalgar Rd./QEW site. It opened under its new name in 1970 with present owner Len Sanci at the helm. The Sanci family helps out, too. His wife, Marilyn, is vice-president while son David is a Red Carpet [El rJ'Jer!L11Lia-Jenmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmuanmmmm IE VWe‘Wid1u3(kxaaanflaK3 ItatLhkfirr<3onnxnrycf(}urul1 Ctldkekunrdicfthe WINDSTHR Lease manager and daughter Cathy is an office manag- er. The family’s hard-work and enthusiastic attitude towards customers has generated an excellent profes- sional rapport among Oak-Land’s work-force of over 100 full- time employees. “The staff' 18 very close,” says sales manager Sean Draper “We work together and go out after work together. You don’ t find that in many work places.” Draper says the Windstar certainly lives up to expectations and has Oak-Land’s sales staff pretty excited. “It’s an excellent vehicle, and it’s got more custome response than we’ve ever had.” Oak-Land sells about 1,700 new and used cars annually. Another nea concept currently on the boil at Oak Land is the fact new car hunters don’t have to haggle over prices. For the past 18 months, the deal- ership has been offering market value pricing (MVP) to its customer who purchase a new car. The theory behind MVP stems from the belief that most people, after spending hours learning which model to buy, evaluating prices, and dickering over the cost of the new car, plus the value of their trade-ins, just want to get the whole thing over with. As a result, they could leave the dealer feeling they’ve been suckered But market value pricing means the car is sold at a price established by the manufacturer, the dealership management, and sales staff. This provides the dealership with a reasonable profit while giving the customer a sense of being treated fairly. There 15 still negotiation regard- ing trade-ins, but there is no longer the haggling associated with buying a new car. “The day of the hard sell is over. Market Value Pricing makes for a better relationship with cus- tomers,” says Continisio. The franchise offers a wide range of services. In addition to the new car sales department and show- room, there is a used-car trade-in department, auto ser- vice department, and a body shop, with all the latest equipment. Oak-Land also provides auto-leasing and rental, and it has an efficient customer service department. Oak-Land repairs all Ford products but will service other domestic makes, too. The dealership is Open from 7:30 am. to 3:30 a.m.(Service Department); 9 am. to 9 pm. (Sales Department) Monday to Thursday; 7:30 am. to 6 p.m.(Service Department); 9 am. to 6 pm. (Sales Department) Friday; and 8:30 am. to 6 pm. (Sales Department only) Saturday. For more information, ‘call (905) 844â€"3273. OAKVILLE HYDRO r.J'-I menu-1mmmmmmmmmmmmmunnmmmmmmmmmmmmmmmmmmmmmmmmmmrflnm IE