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Oakâ€"Land Lincoln Mercury president Len Sanci (left) receives congratulations on his Chairman‘s Award from Udo Kaul, Ford Canada‘s viceâ€"pres. General Sales. (Photo by Stuart Freedman) The Chamberlain $224,900° 2150 sq. ft. Prices Starting From A community with neighbourhood schools and parks. All clay brick homes available on gorgeous 40° x 50° lots. Central Oakville location, easy access to major highways. Close to shopping, recreation centre and Glen Abbey Golf Course. dR o css Our Fabulous 40 °s | THE O 2635 sq. ft. * Gst included to qualified purchasers The Kilbride $259,900° 2303 sq. ft. Our Fabulous 50s Len Sanci has accomplished a feat only one other person in North America has equaled. For the eighth time in his 24 years as owner of Oakâ€"Land Lincoln Mercury, Sanci‘s dealership has won the prestigious Ford Chairman‘s Award. Only one other dealership in North America has won it as many as eight times â€" none in Canada â€" and that fact has Sanci feeling pretty proud. Many investors are on a collision course with their mutual fund investments. The problem could be a result of investor creed. Sanci eight time winner of Ford‘s top dealer honor Green has away of leading to false expectations and that could lead to an Greed over investments can be costly , But Sanci realizes the award was not all inappropriate management of your investment portfolio. You may be tempted to constantly change your assets in the hunt for last year‘s winners. Alternately, you might be investing in investments that are riskier than your See our fabulous NEW Mopet Home PRESENTATION 3824 sq. ft. his own doing, and is quick to give credit to his staff. Pointing out that two of the main criteria for winning the award are market share and customer satisfaction, Sanci said," The only way you can win the award is if your staff are 100%. They really have to be good people to create that feeling among your customers. "And the stability of the staff has a lot to do with it," he added. "Everyone has (See ‘Staff page 23) financial objectives require or your comfort level can handle. â€" Perhaps FRIDAY, MARCH 25, 1994 Page 22 In some cases, you should look at the investor and not just the investment. After extremely high investment returns in the short term, it is understandable that some individuals could have u n reali‘s t ic expectations _ of future gains. ; The solution is to take a long term approach. Be realistic in your investment needs as well as in the assets you purchase. Yes, some mutual funds did increase by 50% or more last" year but if you! review the long term results of 10 years,J 15% is an excellenti return. Before you~ decide that this is aj fairly _ attractive return, look at necsative side too. Most individuals should focus on investment _ risk.. Through this process of evaluating the. "downside" of owning a particular investment an investor can determine if a specific investment is appropriate. For â€" example there is a specific mutual fund that has some _ additional thinking is required. Greed is a natural tendency and much of the advertising encourages you to look _ at â€" pasf performance as an. indicator of future success. (See ‘Patience‘ page 23)