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Oakville T oyeta celebrates 20th anniversary By Graeme Fletcher Special to the Beaver _ To that end, Oakville Toyota recently introduced a new "Service Clinic". Popular Toyota Camry wins coveted CAA Used Car Performance Award I ' n March Ist, 1993, Oakville Toyota celebrated f- T-SF ' its 20th anniversary. 7 The original showroom and "offices were located in the Third yne/Speers Road area, moving to their present location in early 1980. ' In 1991 the dealership went un- tier new management. Since that flime things have been booming and moving in the right direction. After the first full year under new management. (1992), the deal- ership won the Toyota Quality Dealer Award. This award is presented annual- ly by Toyota Canada Inc. to "rec- ognize dealers who have consis- tently excelled in the areas of cus- tomer satisfaction, in sales, in ser- vice, as well as in the area of over- all dealer management." Simply put "it's a pleasure doing business with them." According to General Manager, Frank Apa, the secret of their suc- cess in 1992 was making sure that the sales experience was right. ' The object of the clinic is to ensure that the customer fully understands the vehicle, service Information and warranty informa- tion. I From the customer's perspec- tive, the clinic is helpful because a lot of what the salesman explains Wednesday. April 7, 1993 i The 3.5 million member, Mt- for-profit Canadian Automobile Association has presented the cov- eted CAA Used Car Performance Award for I993 to Toyota Canada "Inc. In what CAA believes is the largest Canadian survey of its kind, with well over 30,000 respondents, 95% of Camry owners reported that if they could go back in time they would buy the same car again. Toyota earned this year's award for its popular Camry model, years 1989 to 1991. Asked how satisfied they were with their vehicle, 91.7% of Camry owners said they were "very satis- fied". This compares to the 74.6% of all survey respondents who were very satisfied with their respective 1989 to 1991 automobiles. This year's "pyramid" award is me third earned for the Camry and the 8th earned by Toyota. The Camry previously earned the CAA award in 1988 and 1991. . The pure bronze pyramid, sym- bolizing engineering excellence and durability, has become one of the most prized achievements available to automobile manufac- turers in Canada, primarily because The Oakville Beaver Automotive News gatgEeW/, T. I //%//X/?/ g?, Mice a month. Every month, reaching, .. rc,.":.?.?, homes at the time of delivery is lost in the excitement of the moment. The service department, not to be out done, picked up the "Gold Award for Service Excellence", again an award presented by Toyota Canada. The reward being a trip to St. Lucia for the man in charge. The service manager, lucky man, was away soaking up the sun for his efforts while the rest of us shoveled out from under one of the worst snow falls in recent history. On top of all that the volume leader, the Toyota Camry. picked up the CAA Used Car Performance The award is based on three main criteria: level of owner satis- faction; mechanical reliability and cost of repairs; and number of own- ers who would choose the same car again if given the opportunity to go back in time to when they bought their vehicle. The award is the nesull of infor- mation provided by 30,385 respon- dents to CAA's annual Vehicle Durability Survey. For Apa, it "reinforces the commitment" to the customer. " mogmzcs owner satisfaction Qualifying cars for this year's award must have been produced in the 1989, 1990 and I991 model years. At a news conference in Ottawa. CAA president Michael McNeil stated, "CAA's Vehicle Durability Survey is the authoritative source of used car performance informa- tion in Canada. lt is Canada's largest survey of its kind, repre- senting the experiences of those who own and operate the cars." Toyota Canada Inc. President Toshio Kunii added, "Toyota cher- ishes this award as a symbol of excellence and customer satisfac- tion for which we will continue to strive." 3391537177,. Oakville Toyota General Manager Frank Ana The full survey results appear in itttifaititiih'iigk'?gt fi Elsewhere. the parts wholesale business has tripled in the past year and the addition of a leasing pro- gram (which has accounted for almost 50% of their business in 1993) has added to the prosperity of the dealership. This award recognizes the car that has been the most reliable and has enjoyed the highest owner loy- alty based upon the three previous years. To arrive at a winner, the CAA survey in excess of 20,000 car owners. Toyota has won the Bronze Pyramid for eight of the eleven years the CAA has present- ed the trophy. I think it is fair to say that Toyota have a firm grasp on how to build cars that both last and hold their resale value. Inside the dealership, Apa has brought in a business manager, added two new offices and a boardroom, that doubles as a train- ing centre. The latter now allows him to hold product information seminars for the sales staff, which helps inspire customer confidence in both the staff and dealership. This comes despite the dreadful recession that has affected every- one All in all. Oakville Toyota's twentieth anniversary has been marked by tremendous change. Change that is dertnitely for the better if you happen to be in the CAA's Autopinion Annual '93 pub- lication. a complete car buyer's guide, including specifications and colour photos of all I993 automobiles and light trucks and comprehensive information on older models for the used car buyer. This publication is highly recom- mended for anyone considering buying a new or used vehicle. and it is a valuable source of informa- tion forallCanadianswboownor drive cars. It is available at CAA Member club omces, the CAA National Office in Ottawa and at newsstands cross Canada Ivvvvvvvvvvvvvvvvv'vvvvvvvv'vvvvvvvvvvvvvvvvvv re""""--"""""""""-"' " " " " " is: _/ir-',---, F UR‘I'H " " " " " " " " " " " " " " " N N " " " " " " N " " " " " " " " " " " " " " " " " " N " " " " " 'F------------ "Ai-Vi-VA-i-ii------"- NOW! A LEADING EDGE URETHANE ADHESIVE THAT PROVIDES STRENGTH * SECURITY FOR YOUR PRECIOUS CARGO! Count on urethane to bond your windshield to the body of your car for the ultimate in safety & dependability. See us for details. 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New Service Waiting Lounge For Our Customers' Convenience! 132 TO CHOOSE FROM department 1.m Lm. to 6 :pta--da,t,qaa,7,rc,,p:rf/;2Ah 'EALEB L" 'iiiii"iRhitrsigiiitiij)": and [age WriTiTft" ml mth 1993 CRONOS 626 CAMRY LE "ToURmG" $2,000 EXTRA VALUE 4 RUNNER SPORT' $2,000 EXTRA VALUE PR MTH, 30 $6, LEASE TERCEL " $800 EXTRA VALUE m. on SEE open FOR LESS m WHERE 1:000 SERVICE IS A FACT, Mlrh PROMISE Monday to Friday with extended hours to 8.30 pm. on Thursday. There is a shuttle service available There is a to all using All haAlg'A: 11f,Y,2 3 yw/se’goygar'yl 1%'lfl, mgr WI"! favonentsw rarity w 5 year un tiegiift kTi'll"t warranty "New" 93 Protegé 31% EDIE the service department 1993 SERENIA 929 8000" M QEAW. i' [at warranty A7