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7 1285 STEELES AVENUE EAST, MILTON ONTARIO L9T 0K2 1 (866) 980-8992 | WWW.MILTONHYUNDAI.COM T h e IF P * H alto n H ills* W H E E L S D ecem ber 12, 2013 Kia helps promote anti-drinking and driving messsage LCBO's Deflate the Elephant information campaign is promot- ing responsible entertaining this holiday and celebrating Ontar- ians who plan ahead and help prevent impaired driving. New this year, Deflate the Ele- phant is partnering with Kia Can- ada to host the "Speak Up and Win" contest, which promotes planning ahead when entertain- ing and celebrating designated drivers. From December 1 until January 4, 2014, Ontarians have the chance to win the use of a new 2014 Kia Rondo for one year, by entering at www.facebook. com/DeflatetheElephant. "As a responsible global auto- motive company in Canada, we believe it is important to fully le- verage our partnerships to drive awareness on the perils of im- paired driving," says Maria Sok- lis, vice-president and Chief Op- erating Officer, Kia Canada Inc. The campaign's websites (www.deflatetheelephant.com and www.degonflezlelephant. com) are great resources for re- sponsible entertaining tips, alco- hol-free Mocktail recipes and the "Home Bartending Challenge" where visitors can learn the prop- er pour for wine, beer, spirits and coolers. Part of being a responsible host is measuring drinks for guests instead of running the risk of an open bar. A newly launched feature is "The Podium ", which invites visi- tors to share their ideas on host- ing and the issue of preventing impaired driving. A new, 30-second TV Deflate the Elephant commercial airing on major Ontario networks, an online campaign and elements in LCBO stores run throughout De- cember, including New Year's, to encourage people to speak up and deflate the elephant in the room. For more information on this campaign, visit www.deflateth- eelephant.com and for other LCBO social responsibility pro- grams, visit www.lcbo.com/sr. For more information about Kia Canada, the Drive Change initia- tive and Map of Hope, please vis- it: www.kia.ca, www.drivechange- withkia.ca and www.mapofhope. ca. --Metroland Media