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11| O akville B eaver | T hursday,S eptem ber 6,2018 insidehalton.com University hearing study seeks participants. ConnectHearing,withhearing researcher Professor Kathy Pichora-Fuller at the University of Toronto, seeks participants whoareover50yearsof age andhavenever worn hearing aids for a hearing study investigating factors that can influence better hearing. All participants will have a hearing test provided at no charge and if appropriate, the clinician may discuss hearing rehabilitation options including hearing aids. Qualifying participants may also receive a demo of the latest hearing technology. The data collected from this study will be used to further our understanding of hearing loss and improve life-changinghearinghealthcare across Canada. Why participate in the hearing study? Hearing problems typically result from damage to the ear and researchers have spent decades trying to understand the biology behind hearing loss. More importantly, researchers now realize the need to better understand how hearing loss affects your everyday life*. In this new hearing study, Professor Pichora-Fuller and her team are trying to find out how people learn to live with hearing loss and hownewsolutions couldhelp thesepeople take action sooner and live lifemore fully. It is estimated that 46% of people aged 45 to 87have somedegreeof hearing loss1, butmost donot seek treatment right away. In fact, the average person with hearing losswillwait tenyearsbefore seekinghelp2. This is because at the beginning stages of hearing losspeopleoftenfind they can"get by"without help, however as the problem worsens this becomes increasinglyharder todo. For somepeople this loss of clarity is onlyaproblematnoisy restaurantsor in the car, but for others it makes listening a struggle throughout the entire day. By studying people who have difficulty hearing in noise or with television, we hope to identify key factors impacting these difficulties and further understand their influence on the treatment process. * Pichora-Fuller, M. K. (2016). How social psychological factors may modulate auditory and cognitive functioning during listening. Ear and Hearing, 37, 92S-100S. † Study participants must be over 50 years of age and have never worn hearing aids. No fees and no purchase necessary. Registered under the College of Speech and Hearing Health Professionals of BC. VAC, WCB accepted. 1. Cruickshanks, K. L., Wiley, T. L., Tweed, T. S., Klein, B. E. K., Klein, R, Mares-Perlman, J. A., & Nondahl, D. M. (1998). Prevalence of Hearing Loss in Older Adults in Beaver Dam,Wisconsin: The Epidemiology of Hearing Loss Study. Am. J. Epidemiol. 148 (9), 879-886. 2. National Institutes of Health. (2010). If you are over 50 years of age and have never worn hearing aids, you can register to be a part of this new hearing study† by calling: 1.888.242.4892 or visiting connecthearing.ca/hearing-study. A retirement lifestyle worthy of its Oakville address..sserddle alivkaO Artist rendering. Subject to change. Heated, indoor Saltwater Pool GOLFZONTM simulator Bistro Café and Licensed Pub Big-screen Theatre Vibrant Independent Living, plus Assisted Living floor Renowned V!VAlicious cuisine featuring three meals freshly prepared by a Red Seal Chef Bright and spacious suites including 2 bedroom, 1 bedroom plus den, 1 bedroom, and studio And so much more! Oakville's premier all-inclusive retirement lifestyle has arrived. MODEL SUITE & PRESENTATION GALLERY OPENING PRIVATE TOUR EVENT By Appointment Only. Extended due to high demand! Just back from the cottage? Book your tour today! 5575 Bonnie Street, Mississauga, ON Priority Suite Selection Early-Bird Offers* Call Trish White at (905) 542-9000 to book your tour today! *Conditions apply MOVE-IN SPRING 2019! Future Address: 1 Sixteen Mile Dr, Oakville, ON (905) 542-9000 vivalife.caMaking Today Great!