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9 | O akville B eaver | T hursday,June 27,2019 insidehalton.com e www *Limited Time Offer, No Dealers Please, Quantities Limited. Restrictions apply check in-store for details, not applicable on prior sales, Financing Available O.A.C., Products may not be exactly as pictured. **Sizes are approximate.*Limited Time Offer, No Dealers Please, Quantities Limited. Restrictions apply check in-store for details, not applicable on prior sales, Financing Available O.A.C., Products may not be exactly as pictured. **Sizes are approximate.*Limited Time Offer, No Dealers Please, Quantities Limited. Restrictions apply check in-store for details, not applicable on prior sales, Financing Available O.A.C., Products may not be exactly as pictured. **Sizes are approximate.*Limited Time Offer, No Dealers Please, Quantities Limited. Restrictions apply check in-store for details, not applicable on prior sales, Financing Available O.A.C., Products may not be exactly as pictured. **Sizes are approximate.*Limited Time Offer, No Dealers Please, Quantities Limited. Restrictions apply check in-store for details, not applicable on prior sales, Financing Available O.A.C., Products may not be exactly as pictured. **Sizes are approximate. 15' ROUND $2999* 12'x20' OVAL $4999* 18' ROUND $3599* 15'x25' OVAL $5499* 21' ROUND $3999* 15'x30' OVAL $5999* ABOVE GROUND POOLS! FREE INSTALLATION SALE* SWIMMING POOL & HOT TUB SALE! HOT TUB FLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODELFLOOR MODEL CLEARANCE* FROM $4999* REPLACEMENT LINER SALE* 12'x24' $1199 14'x28' $1499 16'x32' $1699 18'x36' $1999 MANY MORE SIZES AVAILABLE 12'x24' ON GROUND POOL A GREAT POOL AT A GREAT PR ICE $19,995 INSTALLED* 12'x24' INGROUND POOL VINYL OR FIBREGLA SS - YOUR CH OICE $32,995 INSTALLED* why we do what we do. This column is part of that pro- ject. The newsworthiness of a story is typically deter- mined by several factors: is it significant? Does it im- pact people? Is it new? Sadly, a basic truism in journalism is that, if a sto- ry involves an untimely death, a sudden tragedy or serious injury of some kind, it ticks off all the box- es of what makes a news story. Another sad truth is that stories like this are likely to get higher page views, web traffic and reader engagement. The infamous term heard in the newsroom for as long as I can remember It's about trust. Our re-It's about trust. Our re-I lationship with our readers is built on transparency, honesty and integrity. As such, we have launched a trust initiative to tell you who we are and how and is "if it bleeds, it leads." Unfortunately, for our customers, heartbreaking stories often come across like a train wreck in that viewers don't want to read or watch them, but at the same time, they just can't look away. And, readers have let us know, without mincing words, what they think of our coverage of various, high-profile tragedies over the years. "Your publication dis- gusts me. Why would you ruin the lives of two fami- lies?" read one of many emails I received during my ongoing coverage of a paramedic accused of im- paired driving in a deadly Oakville crash. She was referring to the fact that we ran a photofact that we ran a photof and identified the charged paramedic, as well as the young man killed in the crash. "Totally insensi- tive." There is so much more reason and purpose be- hind why we cover trage- dies and "bad news sto- ries." Believe me, it's not about public shaming or exploiting a sad situation. Any time we, as journal- ists, can put a face, or faces, to a tragedy and reveal what transpired, it paints a more complete picture for our customers. It brings greater atten- tion and public awareness to an awful situation in the hopes of enhancing the so- cial conversation about what's happening in our communities and effecting change in said communi- ties. Take the heartbreaking case of a Milton family who lost their 17-year-old son to a fentanyl overdose. No one can argue that the case was magnified by us re- porting on the heart- wrenching agony that Gra- ham and Lori Norwood had to endure after losing their son Jaxen. In this case, it was the parents who contacted In- side Halton and wanted to share the story of their son's fatal overdose in the hopes it could prevent oth- er deaths. The family, the victim, were front and cen- tre. Without the sad details, without the raw human emotion, the impact just isn't the same. It is hoped that this sto- ry entices parents to talk to their children more about the dangers of drug use, just like the deadly case of suspected impaired driv- ing compels readers to think twice before they drink and drive. This is content that ef- fects change, wherefects change, wheref change is needed, in large part due to the media spot- light. Louie Rosella is online editor for the Burlington Post, Oakville Beaver, Milton Canadian Champi- on and Georgetown/Acton Independent and Free Press. We welcome your ques- tions and value your com- ments. Email our trust committee at trust@met- roland.com. TRAGEDY AND BAD NEWS: WHY IT'S IMPORTANT WE'RE THERE OPINION READERS HAVE CERTAINLY LET US KNOW WHAT THEY THINK, WRITES ROSELLA LOUIE ROSELLA Column