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Pa ge 3 2 T hu rs da y, Ju ne 1 8, 2 01 5 - T he IF P - H al to n H ill s - w w w .th ei fp .c a Double Banquet Burger D BURGER & GRILL RALLIS Serving All-Day Breakfast • Lunch • Dinner 294 Queen St. Acton | 519-853-5775 www.rallisburger.com OPEN 7 DAYS AWEEK 8am - 9pm We know you love our breakfast but don't forget about our Famous Homemade Burgers! Available for Take-Out or Dine-In $500 OFF any order of $25 or more before tax. ✃ with bacon & cheese (also available in single patty) Make it a combo with fries, onion rings or poutine and a drink! Georgetown's trusted choice for hearing care 360 Guelph St., Unit 44 • Georgetown 905.877.8828 FREE consultation 90 day RISK FREE trial This Father's Day give the gift of better hearing SAVE $500 Valid until June 30, 2015 on select hearing aids (In the Knolcrest Centre) NEWS A coalition of media outlets, as- sociations, unions and journalism schools are banding together in a marketing campaign to spread the message that professional journal- ism just can't be beat. Pegged 'JournalismIS', the cam- paign is backed by Metroland Me- dia Group (The IFP is a Metroland newspaper) and will feature news- paper, television and online advo- cacy ads touting the value of profes- sional journalism. "Our starting point for this, was a general worry that journalists weren't doing enough to tell their own stories," said campaign spokes- person Mary Agnes Welch at the launch Friday, June 12 at the Ryer- son School of Journalism in Toronto. The former president of the Canadian Association of Journal- ists and reporter for the Winnipeg Free Press said: "We're not talking enough about the contribution we make nationally, but also on the local level to Canadian public life. We're not talking about the value of an independent, reliable, ethi- cal, impartial journalistic culture in Canada." The advertisements, which be- gan to appear across news out- lets last weekend for the next four months, aim to rally the journalism community to increase awareness, recognition and support for profes- sional journalism. Ian Oliver, president of Metro- land Media Group, agreed the me- dia does a great job telling other people's stories, but not so much their own. And having professional journalists at the grassroots level is just important as covering stories on a national level, he said. "Many people overlook the im- portance of community journalism. I think we're the fabric of the com- munity," Oliver said in an interview. "Metroland employs about 500 professional journalists -- we're a significant part of the journalism world. And if Metroland isn't pro- viding a forum for the community, investigating stories and providing information, nobody else is doing it." The ads will promote 10 differ- ent principles key to journalistic standards, with messages such as "Journalism is committed to telling the truth"; "Journalism is getting an- swers" or "Journalism is essential to democracy". Toronto Star reporter Chantal Hébert said she hopes the cam- paign sparks a conversation among the public about the role journalists play in shedding light on important issues, but also in driving public en- gagement. "I believe a better informed pub- lic will come to better informed decisions, but more importantly, a well informed public is one that will be more engaged -- which is even more important than whether you think a decision is well informed or not." She wrapped up with some ad- vice for her fellow journalists. "Beyond having a conversation... the best way to advance our cause is to do good journalism." For more information visit www. journalismIS.ca or follow the Twit- ter hashtag #journalismis to be- come part of the conversation. Campaign sponsors include Metroland Media Group, The To- ronto Star, Ryerson School of Jour- nalism, Unifor, Canadian Associa- tion of Journalists, The Globe and Mail, Bell Media CTV, Postmedia, Communications Workers of Amer- ica, Newspapers Canada, TC Media, Winnipeg Free Press, CARTT, Gla- Media groups join forces to promote professional journalism with JournalismIS campaign Ian Oliver, President of Metroland Media Group, (left), John Cruickshank, Publisher of the Toronto Star and President of Star Media Group, (centre) and Phillip Crawley, Globe and Mail Publisher and CEO., (right), listen to a guest speaker at the JournalismIS kick off at Ryerson. Photo by Dan Pearce By Grace Peacock Special to The IFP