Oakville-Trafalgar Journal, 9 Dec 1948, p. 3

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er December 9, 1948 THE OAKVILLE-TRAFALGAR JOURNAL _ In the Woman's World - Christmas, Cravats, and (Crashing the Nylon Counter Y BILL COTTON some time ago, back about ather's Day, we were prompted o undertake a quick survey of ¢ Colborne retail rialto in an (fort to ascertain why so many hen shudder instinctively" whilst notting a gift cravat. We found, uring that brief investigatory fount, Oakville women pur- hase 80 percent of the ties sold ere, that this has been the case than present s can recall, and we came way with one confident predic- on' that this Christmas would Bee more women buy more ties han every befoxe. Returning to our desk with a omfortably superior feeling of fhasculine complacence, we had e temerity to rattle off an ar- cle in which we gently chided e gals for their lack of taste ties. We pointed out that Oak- file Olive and Trafalgar Tillie till had a lot to learn about pur- asing cravats, and even went o far as to offer some helpful felcction hints, So it happened that, when the hove illustration dropped onto fat same desk one day last eek, we chortled reminiscently. Fle guifawed even more glee- ully as we showed it to a visitor Bi the allegedly weaker sex. We flian't chuckle long, however. She fas not amused. "So it's mere child's play for gal to pick out a tie Dan will like?" she queried cetly, a charmingly challeng- that a you fall grievously in error. Just when will you prove it?" "Why not right now?" we re- plied, still only vaguely alarmed. It happened quick as that. On Monday moring at 10.30 am, this otherwise attractive visitor hurled her defy into our none too sturdy teeth. By 11.30, we'd bought our first and last pair of women's hose. And even be- fore that, at 11.15, to be precise, we had vowed never again to crit- icize feminine taste in male wearing apparel. And never again will we permit such a hor- rified grimace as that worn by our pal ahove to cross our face on Christmas morn. We'll accept our ties gracefully. We'll wear 'em, and we'll LIKE them. Upon 'being deputized to the nylon counter in this manner, we had no instructions other than to buy a pair of stockings. So when, in completely casual in- nocence, we asked for brown, we were totally unprepared for the salegril's haughty show of aston- ishment. "Brown," she informed us in a tone which had us about to scurry for cover under the near- est flat rock, "just iswt avail- able. Would you care for Taupe Mist, or Brunt Avocado? Or per- haps Sunrise in Nevada?" "No", we muttered somewhat blankly, "just sort of brownish." Distainfully, she showed us half a dozen pairs, all brown. These, she said, were Mandalay Ing look in her eyes. ll suppose you woldn't exper- ence any difficulty buying a pair If sheer silk hose?" "Nothing to it," we fer. As the novelists say, she seiz- 3 upon oo advantage forth- ith. "The; my frolicsome friend," a "retorted, 'is where assured , Autumn Nocturn, Trafalgar Tan, Off Potato, Gos- samerglow and Ownbray. As an afterthought she whisked out two other shades, which were tabbed Sunkist Honey and Sepian Sun- tan. "Haven'tyou", we stammered weakly, 'just something in plain brown? Hold Funeral Services [For Mrs.§John Murray Funeral services for Mrs., John Murray were held from the S. S. Russell and Son funeral chapel on Tuesday afternoon, with Rev. Harry Pawson officiating. Inter- ment was made in St. Jude's 'cemetery. Mrs. Murray died at the resi- dence of her parents, Mr. and Mrs. William Hawke, Robinson St, on Saturday last, following an illness of several months dur- ation. She was in her 34th year. _Born in Cornwall, England, she came to Oakville 30 years 2go. She was a member of the Canadian Legion women's aux- ilfary, and attended St. John's United Church. Surviving in ad- dition to her husband and par- ents, are one daughter, Dianne; a sister, Mrs. Gerald Swan, Ni- agara Falls, N.Y, and one bro- fhe Kenneth Hawke, Burling- on, No, she assured us, but here was a lovely new shade called Ozark Orange. Buried in bewild- erment, we agreed, scarcely hear- ing the girl's explanation: that 120-guage, 4 point, knit two, wheel you partner, full fash- ioned, old fashioned brown was no longer obtainable. She look- ed at us a mite pityingly as we slunk out of the shop, and we could almost imagine what she was saying about us to another salesgirl: Yes, she said, brown is no longer available. i n't, but ul cause, when we examined the contents of the bag on our re- turn to the office, what colour do you suppose the stockings were? That's right. Bro We really blame the nation's advertising copywriters for our embarrassment. An adver- tising copywriter is, by and large, a sane, intelligent, useful and important component in the business machine. But when he starts indulging in the opium dreams of desperation as he seeks inspiration with which to glorify new lines of merchandise anything is apt to happen. In the hosiery business, it has already happened, for here our burbling idea boys have already reached hy- steria verge. But then, perhaps women themselves are as much to blame as our ad. men. They de- mand so much variety, and, in our rueful experience, when a gal demands something, she us- ually gets it. We aren't reneging one bit on our vow to let the girls run rampant among the cravat counters. But we would like to register one male plaint. How can modern science ever hope to simplify life if this sort of thing is allowed to continue? Why can't they just call plain brown stockings brown? Or start wear- ing scarlet? 3 ; A SKIS Laminated Hickory Andreef and Splitkein $20.95, $25.00, $30.00 Birch and Maple $2.50 to $11.95 he 00TS Tyrol Samson Others SPECIAL SKI $39.50 | Lettner 11.95-19.50 | Rapid Interlocking $9.00 SERVICE: "SKIERS" NOW IN STOCK A A COMPLETE LINE OF SKI EQUIP MENT FOR ADULTS and CHILDREN BINDINGS Mikro Cable Hjalmar Safety Northern Mikro Cable Strap Harness $8.95 $9.95 $7.50 .$5.75 $2.95 EDGES $7.50 Information Given, ments made at all Ontario and Quebec Ski resort: MT. TREMBLANT NEW YEAR'S WEEK-END All Expenses -- $25.00 including transportation, meals and lodging "Bud Corbett Sporting Goods Thomas at Colborne POLES Telescopic 6.50, 8.50, 9:50 Cane 8 $3.95 up 8.75-10.00 Dural Tapena Steel ACCESSORIES 'Waxes, Base Laquer, Tow Mitts. Liners,, Ski Caps, Sponge tongues, Insoles, goggles, ete. accomodation arrange- s. SERVICE FREE. Phone 1378 SAY, SANTAS- ONLY 15 DAYS AWAY I If youve forgotten someone on your list and here it is almost time for Santa's arrival . . . don't despair . . . we've been expecting you here in our Christmas store and we're all wreathed in readiness for any last minute shoppers . . . our aisles are packed with wonderful gift items from which to choos: . Here are a few suggestions . . . HAND BAGS, HANKIES, BLOUSES, DRESSES GLOVES, SCARVES APRONS PANTIES SLIPS SWEATERS ROBES, ETC. STORE HOURS Mon., Tues. Thurs., Fri, 9 a.m. to 6 p.m. Wed. 9a.m. to 12.30 p.m. Sat. 9 a.m. to 9 p.m. FOR HIM A Dressing Gown NYLON HOSE An ideal Christmas gift All the latest shades Christmas boxed for convenience WINDBREAKERS PLAIN & STRIPED SHIRTS PULLOVERS & SWEATERS WINTER PARKAS PYJAMAS GLOVES, SCARVES BELTS, TIES, ETC.

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