Oakville-Trafalgar Journal, 3 Aug 1950, p. 4

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Page 4 Thursday, August 3, + Dakville- Trafalgar Journal Member Canadian Weekly Newspapers Association Published Every Thursday Morning in Oakville, Ont., by Oakville-Trafalgar Publishers, Ltd. 7 DUNN STREET NORTH S. Casey Wood, Jr. Vincent H.. Barrey Managing Editor Advertising. Manager Bill Cotton, Editorial Assistant PHONE 1298 VINA | Trafeler Tale BY BESSIE CAIRNS MISS ENGLAND In this age of beauty compe- titions and modelling courses, all aimed at glamorising the slim figure, it's heartening to read of a model who drinks a bottle of stout a day to keep fat. Dorothy Walker, an ex-actress, and one of Maybe Not Enough Enthusiasm ? The Deputy-minister for Travel and Publicity for Ontario has announced that tourist traffic in the province has fallen. 30 percent in July--and the weather has been blamed for much of the decrease. Certainly July has not been a holiday-warmth month this year. But we question if this cause des- erves so much blame. After all, people arrange holi- days a long way ahead. They pick the spot for their vacation with care, choosing it after studying avail- able advertising and promotional material. Once plans have been made, and a desire for the scenes pictured created, more than a somewhat cooler month is necessary to deter holidayers. The Korean war has also been blamed for keep- ing U. S. visitors away from Ontario. While many may have been paniced into not taking holidays in Ontario because of the war, there are' many, many more who have of certaintly been panicked into not holidaying in Europe or England. These will still va- cation somewhere and would more than compensate for any decrease if they selected Ontario. 'We think one of the chief factors contributing to lowered vacationing numbers of U.S. visitors in Ontario this year is the poor job that the govern- ment's department mentioned above has done to publicize the pleasures and interests available in Ontario. Anyone who studied the advertisements which appeared in U.S. publications. extolling Ontar- io's places of interest and opportunities for amuse- ment will have felt that these were lacking in excite- ment, and always lacking in specific facts. The advertisements we have seen showed inter- esting scenes, then failed to state where they were or what they were about. It was as if you published a newspaper with interesting pictures--but became mentally muscle-bound about writing cut lines to in- form the reading, public as to what the pictures. sere about. HL A picture of one of Canada's colorful mounties --despite his international appeal for everyone-- without locating where he might be seen, and why he'd be there, is silly. A scene of fishing "Somewhere, in Ontario" isn't worth anything. Asking people to write for information is fine--but you've got to make them want to do so. These advertisements were beautiful to behold, and just as exciting as poached eggs. A test of whether the weather and the Korean situation is justified excuse for-Ontario's £ollSn=tour- 1st trade would be to see how Nova Scotia has fared. Recently a friend was gontemplating a trip to this province, and secured promotional material from the provincial government that was the finest we have ever seen . . . outdoing the advertising broch- ures of industry with the quality of the material, and / with the specific color photographs which profusely illustrated every section. of the province, and every activity available--from deep sea fishing to trips through the Evangeline country. It was impossible to read these numerous, and detailed books without becoming enthusiastic--and once the pocketbook had been examined and found* capable of handling the trip--weather of a slightly cooler nature than usual, or a war in Korea, would not hold anyone back. In fact, the war would make one even more certain of making the trip before, possibly, it would be beyond reach because of gas rationing, ete. If Nova Scotia has suffered a like drop in tour- ist trade, then we'd agree with the alibis of the Ont- ario department. If she hasn't, then we'd be not one whit: surprised . . . but we're sure Ontario is losing out in a market, because she hasn't taken necessary «| steps to create demand south of the border. Certain it is that if a U.S. holidayer were to examine the Nova Scotia material, and any Ontario material we have seen, he'd head for the east coast with excite- ment in his he: and a pretty sure idea of where he was going and what he'd find there. Ontario depends on its tourist trade for prosper- ity. If we want this prosperity to continue we've got. to go after the people with the dollars to spend in a way similar to Nova Scotia. We've got to do a real selling job in the way we present the points of inter- est, and the things to do in Ontario. This province, even without the Atlantic Ocean, is a natural to sell for holidayers. The fact that the well-run, bigger resorts in the north have not experienced a 30 percent drop proves the point. These establishments 'put -out the type of material we are suggesting--they sell their features in a way which has brought patrons regardless of weather or war. ; If the government department, who, supposedly, is looking after the over-all tourist encouragement, were doing a similar job, we don't believe the 30 per- cent drop would have happened. We would suggest the deputy-minister for = el and publicity of Ontario 4A I or yo number's efforts in Nova Scotia, He would learn a lot, of value to his department . . . and Ontario's tourist trade would increase. : Lloyd E. MacDougall, D.C, Chiropractor 61A Colborne St. East, Oakville (Above Russell Drug Co.) TELEPHONE 146 OFFICE HOURS MONDAY and THURSDAY 9.30 a.m. to 8.30 p.m. SATURDAY 9.00 a.m. to 12.00 noon At Other Times--By Appointment. England's top:flight mannequins boasts the following = measure- ments; bust #2, hips 44, waist 34 and admits to being sixty . . . and glamorous! "White-haired queen of the outsize models, she has reigned in fhe fashion world for over 20 years. After all most wo- men like to see clothes they can wear, and 'are reassured when they see Dorothy Walker in cor- rect attire for an dgricultural show, the Ascot, Wimbledon, a Christmas party, church tea or a Buckingham Palace reception. She makes even the |dowdiest house-wife feel she can skip her diet, get a hair-do and be queen at least for a day. Incidentally Eleanor Roosevelt is Her most celebrated customer and Eleanor has a few things that say Miss Toronto lacks. \ Here are some interesting facts about Halton county that appeared recently in the Toronto Telegram in an article by Percy Ghent. "Two of Halton County's fine townships carry" the illustr- ious names of Nelson and Tra- falgar and their derivation is obvious enough. Palermo, a ham- let on the Dundas highway, and Bronte, the fishing village on the Lakeshore, also have names as- sociated with the valiant Hora- tion Nelson though the connec- tion is not so apparent. Palermo, Sicily, was a familiar name to Britons when Nelson spent the winters of 1789-99 there and from that Sicilian city sent many of his war dispatches. Lord Nel towed upon him by his grateful country. Canada has never had a wave of hardier or better set- tlers than the one which brought thousands across the Atlantic following the Napoleonic wars. i son and Bronte was the title bes- IT SEEMS TO ME By P. W. Thompson Of all living creatures, what could be more free and graceful in its movements than the sea- gull, that bird which abounds in such large numbers on our own waterfront? How fascinating it is to watch these great white birds in flight, against the vast lone emptiness of water and sky, their native element! One can- not help but observe how admir- ably, how exquisitely the gull is adapted by nature for What power there is in great wings that beat the air with rhythmic strokes. Note the beautiful freedom" of motion with which each bird rises, swoops, wheels and glides above the shimmering surface of the water. Every now and then a bird's wings cease their powerful move- ment, and the gull, its whole body motionless, appears as if suspended in space. With the merest flick of a wing it can keep itself aloft. And thus it will hover, effortlessly, as though in rapt enjoyment of its complete mastery of its environment, its freedom of the air. Well may €arth-bound humans stare in ad- miration of this feat which they can never emulate, ve through the medium of 'costly machines. e the eagle, as a symbol of v freedom. For it freedom that comes to mind as one watches these graceful birds soaring through space. Other birds, or most of them, fly over the land, but the seagull is most at home over the immensity of sea or lake. Now and then he may fly a short distance inland, only to return to the spacious freedom of the trackless water. One can- not help but reflect how infinit- ely more free is this graceful bird than most living creatures, man included! It may fly where it will, unhampered, unencum- bered, triumphing over the petty limitations that impede the wing- less denizens of earth. Watching, the seagull's flight we may sense something of the sublime free- dom this bird must feel as it rises Cia Ree To paraphrase a well-known adverising slogan: the Queen Elizabeth Highway and watch the "Yanks: go by. The House of Representatives in the United States spends much time on some weighty matters. But we thin affair they took time out to handle for Nancy Takes Ene, Under Baggage indicates they're pretty good baggage expe; ters. Seems Nancy Takes Enemy Under Baggage, a Siouy f§ Indian woman, owned some land which the government aq, could sell for her; which they did so she could have funds 1, required medical treatment. It took a bill passed by the hoy, and sent to the Senate to cash Baggage" It springs to mind that, right now, the Kren, time on r equivalent of an Indian is called--they'd just use the "wonder. ful" communist method and liquidate her instead of the lang wouldn't waste any she owned. Criminal Court is seldom a popular spot--and few peo- ple visit it of their own choice. But in Montreal the method for popularizing the doings in criminal court has been found. As part of a defense plan, a group of actors performed imitations and night-club-like acts to show the judge the evidence against the accused could have been faked. Drive oftey the 160 acres for "Mrs. Ung, a mudluck, or whatever tp, The-recent reports of 'a 10-year old in Owen Sound su. fering agony from lock-jaw for 24 hours before a doctor coulq be obtained to see him, suffering so much he pleaded with bis father to: kill him, is a situation which appalls anyone. Aq vocates of Slate Medicine use such incidents to advance thei cause--yet the same situations are as common under either system. What is really needed is to make it possible for more young men to adopt the practice of medicine as their life work. There are not enough doctors to supply the demanq -.. and at times all doctors have more work than they can handle without physical breakdown. Yet the cost of a medical education is enormous. Many who would make excellent doc. tors are unable to become members of this profession because their families cannot afford the cost of the long courses. The government should give careful consideration to the possible assistance that could be rendered so that more doctors would be available. Then cases such as the one mentioned would not be required to suffer unduly. There's an old proverb which probably explains why. we never hear anything from the man who is zooming to the top until all of a sudden we realize he's there. It goes like ti Better keep quiet about your luck-- a chicken doesn't peep when its mouth is full. skyward on powerful pinions above the broad, blue lake. PE ----...., SELLING ?? An unusual number of inquiries recently have been for homes of older type, or modern ones which have been "lived in." Consequently we would like to increase our selection. If you are interested we should like to call and discuss the possibility of SALE OR RENT. Our office on Colborne St. opposite the Ford Real Estate Brokers Garage is open evenings Monday to Friday. Phone 490 or after hours our Mr. Carter at 296W- JARVIS and RYRIE Oakville, Ont. 195) FIGHT CAR WEAR, RUST, SQUEAKS, RATTLES WITH TRADEMARK BRAND RUBBERIZED PROTECTIVE COATING It's down underneath where any car shows its first signs of wear. That's where flying rocks, gravel and corrosive road salts eat away at under-surfaces, rust fenders through, start annoying squeaks and rattles. No wonder cars get old, ugly and noisy before their time! : Don't let that happen to your car! Protect it with "UNDERSEAL" Protective Coating, the new sprayed- on coating that covers under-surfaces with a tough, ¥%4 inch thick "hide" which protects against rust, muffles squeaks and rattles, insulates against drafts, cold, heat, fumes, dust. Ask us about "UNDERSEAL" Protective Coating today. It will last for the life of your car. Cllrs Sut at [J] oakvi CHEVROLET £ OLDSMOBILE: SALES ZL SERVICE Rynolils-Oakoilly wills Coan EZET) 460 21407] e molors irsday

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