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tyty artatt sffrre proas mn wmy nwppcr a hi iiiuiuiday noviamincii ar 1d i- t mm i wait- i irn s- nr i r r i 1h ry 4l ir a lvrll 1 lnrll w i l editorial the worlds industrial output no vnluo or products of tho world industries linl reached an enormous ngrrlrnto as nearly as on bo intimated tho vnlud or tho output of all the rncrunej in tho world in the currant ycnr in united stolen m 000 ooojoqo furopc as a wholo approxl matcly 10 ooo 000 000 and other manufacturing countries chleliy canada japan and india 20 000000 000 making a irflnd total nt present prices of approximately 120 000 000 000 a year whihkcy occupies iodic strango hiding places thife dys some people evidently caro llttlo from whence it co in en if its only whiskey the police sci icd n stock cached in a pig pen in thorold the other day 1 our province- voted on october 25 to prohibit tho importation of liquor but the dominiongov ernment is holding back tho enforcement of their will on the excuse that some of them have not sent in complctoiroturns any old excuto is good enough to prolong tho rolgn of whiskey globe thitmilton champion does not bollovo in keeping quiet about convictions in the police court for breach cs of tho ontario fempcrdnco act and refers its readers to tho crown attorneys list of convictions which is always published in tho couit house corrl dors every quarter the men convicted however have no objection to tho suppression of tboir names dancing may bo regarded as quite proper in many homes it ii certainly popular iq certain circles it may not have all the evil tendencies with which it was characterized by an eminent divine in a public address in toronto last week but there are numbers or parents in action who have serious objections to their children being taught dancing steps in the rooms or corridors or our public school it is al legedon reliable authority that such tuition has boon given there within a fortnight in at least one room canadafl merchant shipping distinctiv the development of the canadian fleet of mer chant marine with a program of six ty three new steel vessels thtrtyight of which arc already constructed and in service is ono of tho most spectacular of the twentieth century and is in its effect upon canadian the tragedy of the hunting grounds again there comes from tho northland where the hunters have been since tho beginning of tho month news of tho oniuat list of tragedies over and over gam a hunter has taken another for the coveted deer or moose and without sufficient prccautjon has shot at tho supposod gatno with ratal and heart rending results inexperienced persons whb carry a modern bunting rifle into the woqds assume a serious responsibility yes and this applies to old hunters uswell tiip li o gam a moving- objeofw clearly scon an impulsive shot and the deed is donp there is another huntingragedy another burden of shame and regret to bo shouldered by one who a few moments before thought he was alert and careful trade one of tho largest singlo canadian develop ment exploits within tho last two decades an 1m portant national feature in this enterprise is that the word canadian is q part of the name of every vessel of the fleet thus canadian beayer cuna dian farmer canadian victor canadian ex porter etc using canadian ships and keeping our freight earnings in canada will help most certainly to ovorcomo any unfavorable balance of trade we might have with foreign countries every pound of canadian products shipped from a canadian port speeds up our maritime growth and strengthens our national prosperity rodudns our big- war debt it is surely pratlfying that our war debt is now being very appreciably reduced from month to month tho debt incurred by the great war is some what over 2127000000 it matures at various times in the period between august 1 1021 and december 1 1937 it is estimated that if tho debt is to be paid at maturity the canadian people will have to contribute not only the great sum required to pay the interest upon tho debt considerably over one hundred million dollars yearly under present con thtions but also ono hundred and twenty five mil ss i dohbrs annually toward repayment of the prln cfpal of the debt notwithstanding tho enormous appregate duo by canada at tho present rat of col lection of war taxes throughout the dominion every last dollar of this btg debt will have been paid with tho accumulated interest when the last bond is duo on december t 1037 ir canada can really acoom plish this ih a short seventeen years the possibilities for great development in the future are beyond present calculation inhibition in the united slates although prohibition has been in force in the united states but a short time tho people aro begin ning to realize what a help it is to tho life and homes of that country state prohibition enforcement off cmls have just completed a comparative survey of conditions in michlgap designed to show the bone firs that have followed in tho wako of prohibition grand rapids mich with a population of 137034 and tho second largest city in michigan is selected because it is considered an average city from a commercial standpoint it stands thirty ninth in tho list of bank clearings and is second in percentsgo of home ownership it has had prohibition long enough nee 1018 to glvo evidence of its social conse quence and she results prove that prohibition has been eminently satisfactory grand rapids to day is free from drunkenness if not entirely free from drink it formerly had ico saloons x w surprised nt success of prohibition ueat bru generally surprised at canada s extent and resources during their trip across the contient last summer the success of our prohibition laws evidently impress ed them more strongly than any other conditions other business men in tho old land are now touring canada and they appear to be slmlllarly impressed not only in canada but in the united states hav ing seen the drinking facilities op tho american con tinent i am supnsed at how well prohibition is being carried out said mr q c hawkcs birmingham england president of the british glass manufactur ers association who is a guest of mr w perkins bull k c of toronto this week in conversation with thv prominent public and business men of rew york said mr hawkcs nearly without exception prohibition receives their upport and they believe that it has come to stay personally i believe in its beneficent influence and it i very gratifying to sco l how seriously and honestly prohibition is taken by tho public at largo both here and in the united states the famine in china the famine raging in china appeals to all who have any thought of their fellowmen canadian philanthropes lyo organcd fttrainft money ta amelonate as far as possible the terrible conditions prevailing it behoovqs js here and in every other community in canada to give of our abundance for 0 reliotot those inxntntwlib litertsuch terrible distress some maybe inclined to wonder how much real good is done by such funds an emphatic an pweriselveii byhbtcport rrorn the armcnlanrelier fund mr charles vickery generalsecretary oftho near east relief speaking at the natrona oub toronto mode the statement that in armenia alone 500000 persons are jiving to day who would not bo allyo had it not been for tho rellpf that came from the relief fund tljo free p gd to bo the medium last winter through which kindttearted si- r pcop conr between 00 anpwp to the pv- fund if oumervicea are desired in wnflpeuod wth r tho cmojc famjip fimd wo wimady receive nnd have fun but lot m be innocent two youths at brookvlllo have learned to thcli sorrow that halloween pranks which result in harm to tho property ot other people lose all tho essence of fun when the aftormah comes they took a horse from tho owners property drove it about and then abondoncd it without protection tho county judge scritoncod tho lndf to tho burwnnh prison farm tor term or six and eight mouths respectively tho plan so largely adopted in acton or a halloween carnival of innocent fun and respectful calls upon itizcns ii greatly preferred to tho old time destrue tlon or injury of property preachers wipe originated detached collar trnllelm hnu it ttiut tho riataahed ollur wa i tin in nlrai tlon f n lireeah nt m wlfo ono onn readily nj uronlato tut ttnr 1111011 u imihl linvn been 111 t rii 1 ly ljr iaoln effort k ur ii ul a tmo in olun neok 111 on v f moi foru th civil war f ii n tl it i ettivtn 1m not wmr ii hit i l u itura tlmv liu l horn now d u llicli- ultlrtit hut on day jn- hi imtluii curao to t or nl h lrll tho mi i cl jillnr on liar luiaband llei- tool iwun wil forth thrufui wltli hhlnlnir m otlndm llnon at ho h lit f in vnry lungmi tho ntory uuft tho mlnlntarm lady went irito th in inur luturlnif bumlnohm an t mdo tl tni im l c lldt- ly tho dosatt mown lnyy t itf rnotorltm turn out well ttclt oil hi rtf an i trim collar no lonvor tiiuxt i umv ftimlnltia angara oy tltoh ii if hhtrtu or liiihbandu unit ton ml lihu 11 i n n n ii inn wl lull its acton no such place afl aclon west or yonrs this journal has endeavored to impress the roct that to call this town by any other njiino than acton is a misnomer somo folks persist in calling it acton west a scrutiny of the timo schedulotof tho railways shows wo are named acton tho postal guide shows this is our name a leitor from a subscriber in mexico whs received the other day enclosing an advertisement of a mail contract in which tho inspector asked for tenders for carrying tho mails rrom acton west pqst office to the g 1 it station this subscriber thinks the p o inspector should rend his postal lists before writing his ndvs power and light for the people hydro electric development in ontario com prising a history of water power administration under the hydro electric power commission of on tario is a timely and highly interesting n6w volume from the facile pch of e b biggar toronto this is tho first time tho story of this important com mis sion has ever been attempted in so comprehensive a way the future of tho water powers of ontario is dealt with in an intelligent manner and the effort of the commission to bring cheap light and power to the communities of ontario for the welfare of the whole people referring to niagara power mr big gar says the development of the water power of niagara has just begun tho present diversion could be doubled without seriously affecting the scenery of the falls but whatever the effect on the tfcencry y w co w the jowcr niagara ftjy wil bo turned into a gallery of power stations serving tho wants of a third of tho population of the con tinent uh yac by yr it illiauurtil l activity to t thva u to b muirituutly rt 1 ul blivimon asthma poatuvo relief la orv tvamwwjl hltb oortaln razmah ins atoi in in mtora normal braatb- topi muaua-amuw- nii in th bronchial ubm uitm ions nisnta vllifh iui1i 111 of qui a loop a health building re mod y put up in rapaulra caally awnfioirfh prcarrlbed by doctor aold y dniekiau 1 00 a box aak our ncareat ugent or wmo ua or o frra trial pacltoiie- tcmj letona 142 kirk wcat toronto ixttal agent it j jlnaiutrd tom rumley general blacksmith and woodworker ipromiitnesa nnd eftlolfency our motto spool at attention to horaoahoolnb and whoou acnt for tlo famous itlaury plow youub 1 ou iiubinic80 shopb corner mill ot and park ave near the mill acton granite works j nicol experienced granite cutter la pre pa rod to aupply monu ment of all klnda with aklu- fully out inaorlptlona at low prlcoa w aamplea ot work and atylon of monumenti at tho monument worbn reilhyman block mill stre8t acton ont fall arrivals to hand saa fall oooda juafc put in slock mn twood cap 11 00 man a bprlnv cap is do good twmd icnlokors for tha vm mnn largo aaaoctmontot bo and stocking all oom in and look tham ovtr biioh juflpaumo a spkouutt w don t cobble e k cook mix stiunor acton jray-hindley- auctioneer i jlmowtol thon inthmicol6mfc a w ilitfdli german propagandlais stol busy there is manifestly work yet to do in thq matter of censoring publications published in germany now coming into canada only last week a copy of the europen press published in english at bremen ger many of october 10 reached acton in which there is much of ultra pro german propaganda surely our postal authorities aro not going to alloy a ger man newspaper to spread abroad such infamous and insulting expressions aothe following tho- british imperialist boarded the great galleon german i a which he had been un- ablo tb capture himself and which by thq false lights of the 14 points had been towed into port for him by his mighty ally from overseas ho stripped the noblo vessel from bow to stern and not content with thin he persists in tfie absurd defamation of a helpless enemy british cant and self- complaconcy in political crime are reyolt- ing is true of course that britain dooe not wish- to adgmont german haired against herself for thfs with the present in secure position of tho british emplrtj may jjryycnpqtcatiuldanceivhc is content to divert this hatred to one of hor allies in this instance tho raging french who are tcon- tinumgtho war in every way possible one of tho essentials of real reconciliation is moral rcquality but tho entente per sisted tn regarding its heroic opponent not as an honorable soldier fo be overcome but as a criminal to bo punished the infamous document of versailles was not a peace treaty hut a sentence of death a bill of ex communication o bill of expropriation similar infamous assertions and expressions arc rijadejid jnflnitum through this pro german cam oalfes sheot surely tti6 governmenfof canada will i permit tho malls of this country to be used in disijejninatlon of sltofi pernicious acnthncnt consolidated phon efln 4t 11 r r 3 acton how thk arabb iake coffee i n ilo who mnk ctfitttw in ihla tuiuutfy h wall mm inont nlhnra huy tlmlr iofr olrandy rouatd el the i- nl run ly around or in tlm i r wlikih lhy wrlnl tliomanlvaa hut tl arnlw wh v ra vxcaadlnyly u n i if thla drlnk hnv u rullur way of in tklnjr it klrat m lot of them bnllmr in u rlrnla than una muii ijhim tlii ifrfoti larrlaw in n amall immii hall avor unful of tiot ooala am w ton uk ihft imrrltta urv iroprly brownud la puaatw tham over to anuthar man by iiih aid unci ll latter arlnda tham by moun of a iumxrint iron atlu wnd tnortur in tha aum manner that u ilruairut rlnda u oryatula or othai hurl aubatanooa p uaad in tha miinufuotura of madlalnoca a third nun than take a tho ground corteu nn 1 praparoa th ataamlnc drink in a amall pot itrom thl pot li nil th tiny aupa from which tha llquldu drunk by tha whole crowd tha older nmn keep thin ui nt intorvula all day l nu whlla the younicpr onaa join in thu oorto drink inr whenavor llicy fanl dm ne4l of a atlmulant war bond coupons cashed free the merchant bank will cash all war loan coupons or intoroat cheques when duo on presentation without making any chatve whntovcr for the service if you have not a savings account why not uso your interest u money to open one with this banlct th mcrcmant5 bank hud office montrul acton branch ceohoetown op canada eu01ujw tew l a 5horey huw cw cbanovmbuf do your christmas shopping now keiineyfiro87 fall arid wlntar boot and rubber lumberman haavy rubbara anct sooka haavy boota for au tha family oood aaaortmapt of fin qooda our prices will always commenp our ooods rapalrlnfl carafuuy paraonally and promptly attand to humaicn utbij a arinaiaivit keix bros main btftbe aoton on why it pays to handle advertised goods advertising does not incrkase 00 every rctmler handling standard advertised lines of goods of any kind has no doubt bocn approached many times by salesmen who say to him hero is a line which is not advertised so i can make you a lower price than that of the ad vertlsed line and you will savo the difference if tho dealer has not been there before ceeds to acquire a llttlo experience perhaps ho swallows the bait and pro saves time and effort just what is the real difference botweerttt standard advertised lino is not advertised which will it best pay tho dealer to handle and one which i the principal advantage in handling an advertised article is that the advertising has made a great many peopjo familiar with tho good qualities of that article and has given them confidence in it and in tho people making it with the un advertised goods there is of course not this feeling of confidence since the customer does not know anything about tho goods it is evidently up to tho dealer to overcome tho natural hesitation on the part of the customer and to instil a feeling of confidence by careful skilful patient salesmanship he may mako tho customer want tho goods this takes time and unfortunately every clerk is not an expert salesman and therefore misses many a sale which would have been mado if tho article had been favorably known to the customer ono btg advantage of handling advertised goods is this saving oj time and tho fact that the sale can bo made by almost any clerk assurance of value if the goods have not real merit in themselves however advertising will not carry them far this simple fact is quickly realized by hiost manufacturers so most advertised lines are continually being improved many a line which was only ordinary when the advertising started has been perfected because the manufacturer felt ho could not afford to have anything wrong with an article which ho was spending so much money to mako well known advertising therefore is practically assurance of value in goods tho public are rapidly coming to real no that this is so but you may feel that while advertising probably a good t hi rig and may help to sell the goods it is still an exponsivo luxury or which you pay the price and the manufacturer reaps the benefit this is not borne out by the facts reduces manufacturing cost modern advertising costa money this money is paid by the manufacturer or advertiser if it does not eventually result fn greater sales ho loses it if it greatly increases his sales as good advertising should the money spent is a profitable investment becauso it reduces his manufacturing cost per article in arriving at the coat of apy manufactured article tho manufacturer must first find out what it actually costs him in materials and in labor to this cost he must add a sum to cover his overhead expense such as rent heating oblco and management expenses interest on investment etc usually tho production could bo greatly increased without adding very much to these overhead expenses tihtrjrnteiheraduuriorr mothet thc-r- overhead expenses can be divided tho smallertho amount of overhead expense which must be charged against each article the more goods the manufacturer can turn out tho less both hia overhead and not cost will bo on each article matorlals can be purchased in larger quantities at lower price machinery can- bo made to do the work which formerly required expensive operations by hand and in many other well known ways cost can bo reduced when the output can bo increased t r v it is perfectly clear therefore that if advertising can increase the output it wil reduce the cost- as a matter of fact proper advertising will not only pay for itself in this reduction of cost hut will lenvo a further margin anfl therefore often result in lower prices rather than higher prices results in lower prices if henry ford could mako only 100 or 1000 cars a year do you imagine for a moment that ydu could buy u motor car at tho present price that is ono pf tho best known examples of the power of advertising in increasing output and reducing manufacturing costs and therefore selling price other examples are numerous for instanco it would be absolutely impos slble to produce and sell c c m bicycles at their present quality and prices in face of the enormous increase tn cost if it were not for the quantity which they are ablo to produce while the quality of thela bicycles is tho basic reason for their present roputo artd wide sales it is also true that these good qualities would tiot havo so quickly become known to cyclisfs all over canada had it not been for tho ox tensive com djwjtisjng i i it pay s to handle advertised goods moral retail merchants should buy advertised j goods retail merchants should advertise ad vertised goods unadvertised and thenome the free press is ready to help in this entcij business directory medical thoo ailay m o c m mqill l 1 u p 1li i iru t it j- a h ouow jul ill r ii h im 1 11 al ammixjuttin u ornoa- itrlirrl k it o or j a ifinutvcti phyalolan rj bur orfloa aiidstcal 1 tt i n r i wr avanua an1 fclirl hr l t m no formarly tn u lii l v l jj l amxmt ft act it oi i or c w hobo oafrtfalown or i erf meuaa burgaci oraco hoapltal toronld hllt1 mil ll ii in ihu t wmin nn i ml it m i 1 it f ti t vlltif leqal pboia n u i o it a 110 harold nash farm 111 m a 0arrlatc solicitor noury public convnymiycaf etc pcnnvman block acton ont ilonlov to xan i ilomn 33 u m i i n tun pbntal dr x m bell d d b l d n dantut honor qrai tuts of ian ilu hi vr- ally til- ifctnat i oatholln uimx if daalrad onion at raldann c rw mill unrf ivadarfak urtm miscellaneous marriaoc licenses h p moor laauar marrlapw llewnaoa private ofttlmj n vrltiiohnna r- qnlrwl tmuwi at rrallnnna in nvnnlnc vkmm plobbf oltjo an tn ont francis nunan bookblmw acaount book nf ll ltlndi majlv a order xarlodlct of avory titmcrio tlon carefully bound hulltik noatiy nd promptly donn wynrthajn street oulh ont orn- wllllamator n j kerr llonh aucttonaar far tha countlou of ifnht n vt fnk um pl and llufterln hi 1 il o city of uuwlb acton ontario su mar b axrankd by mull of at roaldanoo at aoton or at ilia free ireaa office antittk the ueroury ooim uuelpli the nawi ileoord fnrtfim r with w j gordon lrni uukar lllluborv balea entruated lu ii j kt rr ra ilva attention from data of imtliuf txi date of 1 your uw with nte realdence bo war avinua aoton phone xc aoton call at my tcxpenae j e cheevers oook binder quabeo st eaat quelph ont booka and rmkulnoa bound ta handaome and bubntantlal covara mamnm lattorod in sold on blbloa llymn uooka and other book all work promptly exacuud wh 1iuy ou sicu victory bonds bearer or ragtatered j e carter inveettnent brokir quatph d alex niven ontario land survoyor and civil engineer survey feubdlvlaliia- pimm iti porta ideacriptioiia niuftirinu oto certiacaiea far 1 urclluuurw und mortsaceea burvyn for atruliltrcu build arei and monlolinl counnlu jdrmlnaxd lleprru lallmhtia to molean building dou st aujupli phono 1004 ont consulting engineers 1 the r a james co luniutl e m proctor b a 8o manaaar m toronto sl toronto can brldkttv lavoineiitu wntoi works bo wo rago byutenth tiioluorntoim bahooln pulllo ilalln llmwliikri faotnrlob arbltrntloiik lltikutlon 6at feea uaually paid out of tdo money w itva our ollenta grand trunk ivtxtt the double track route detwlohlw morltreal toronto detroit chicago unexcelled dlulnif car bervloa qleeplny com on tilitht train and arlor cars on principal day trains vqil informntiow from nny aran trunk ticket ritoiit or o 10 ifornlii dlstrlot asaeiibor aaui l toronto h a holmes aeent aoton ont phons 1b theow and reliable granite and marble bealers we nra mnnufaoturors feud d i root imnortars 0lll wnds rfmonumiiw and headstone work w soil dlreet to our oustomoni at whotoealo prloea thus aavlofc our cuutomora o r cunt wo tlatq tha best apptlanoa und tha rnly meohanlos in tho dominion who can operate pnqunmud topis propnrly wo oan lira references from hundreds of our customers in toronto nnd thar places vrbaro otners havo havo law aulta id order to oollrct wo havo the unroot ojod best stock- of qranlto in tho dominion or more than any thro dmtlors in too woal w aro id1u- tnau fdoftlors and mnploy no aitonta m4 do not annoy or psst oualomera 4i ton- sons k j k