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3s3 tazwvanisbubebebsssxi- iv- st fmdtl jst jeid a meejue dangh- wuut lutel ww monday mt hh jsjsi issus aeiweeowft dearly n iawluat uw holne stno avvwnne sriu catherine o mta jsmt do ooskjw may atn iwj xrje e5a5f late mow maton in her mth yeei asftlm late herbert b he rsiasit atrtlmwilitt ants wlnctar ugthttmb awared into rest on thy d 25 tm1 evttflloapltal donald uejnttte m ihe jatedtmean and unnm ueln- tyre of brln township ejuneral w held from john stone burnley fvinerel home ttp onbatnldey at three oclock dat in terment to walrrlew cemetery acton nsjem gratefully declined ocals crone now fw splendid promise ot a bountiful yield thle season coon be time for the flnvt garden party of the eeainn to be announced the exterior of tm fss pesss building le being repainted and decorate ed plane are progressing nicely for aetna observance of magna carta wee oakrule meets acton in the base- ball schedule in acton on saturday afternoon bloomebury old boya reunion will be quite a feature for this district oh dominion day free cases for infractions of hlghwey traffic act were heard police court here yesterday kcw electric ufhts are being instal led and will be ready for the centenary oelsbrauon at churchill an june 19th pickpockets and abortchance artists operating m ouelph on saturday were reported to hare secured nearly mo magistrate watt of ouelph this eek completed twenlynve twrs of serrlce as magistrate in the royal cio cray coach lines ocer some wry attractive summer vacation trips sonic of wtucb are specified in their adertur meat in trite issue members of trie duke of devonshire end lakeside chapters of the lode aere guests yrsleiviav afternoon at a lawn social of the cuetph 1 od-e- georgetown high school boavi has tcquested the council to submit a moaev bv law to the ele tors to provide s46 2po lac an addition to the high school presentations uf travelling bags were made to inspector and mrs j m den res by members of bt paul s united church milton st the annual congre gational meeting acton park has been rurther lm proved this wees bv the underbmshlng at the point and now a view o the expanse of water st the west end earr be ecured shen divlng around the track the exterior of norton motors build ing has been redcurated and greatly unproved a new illuminated electric clock on the front of the building is quite a convenience and very attractive a copy of the original magna carta from the document in the british museum is on view in tms pasa psass window it aas loaned for exhibition by councillor john chapman who some yracs ago secured the copy melvir young men s bible class jl temple baptist church toronto a ill conduct a special service in adon bp- tls church cm sundav morning mr jstrc a moonaght leader a hi be try ape krr a welcome u all there have been man tine beds o tuilpa about loan but hone have excell ed those in the garden of mr and mrs john bmith on mill street a tine bouquet rn m this garden graced the editors desk during- the arek beatrice lambert eight yrarokl aaughter of mr and mrs john lamber had a narrow eaoape fxwn serious injur on tuesday afternoon when the bicycle she was riding crashed into the trailer of a car driving along church street at the frederick street crossing portun- ately injuries were confined to a few cuts and some painful avtrvksmnno a imwsbm at bummo tly john o kurkwood i am an enfcnualssue advocate el ad- wtlslng as printed in ovnr newspapers and ssitis and in this contribution i want to tan why shwrtljamenu are published tn mwipapere and periodicals tin ma as much sa pint of all however let ma define advertising advertising to the oom- miinlcation to the powlc of tnfortnatlon about goods services causea and creeds with a tvrw to having them more widely and largely aooepted or u yon uu u better adrertislne to mans pride in what ha makes or chstrlbutea or bauarea in pride made vocal as it were thus if man makes a vary good soap as did william beaketh lever then thee burns within him a desire to let others know ajbouthls food aoap he would havefeit choked if he had no been able to proclaim the news aoout ml gjott aoap and ie la the same in respect at all other makers of good products and who provide a food quality ot public service it la wholly right and natural for the maker of a laboraavlng imple ment for use on farms or of a do utility to coimrjrjrijobte news and tnfor- mailon about it to all the world there la the case of a man named howe about 100 years ago he invented a very good sewing machine which he offered for about ho but for good or poor reasons this man howe tailed to advertise his sewing macm tc to women j sales efforts wese confined to cloth ing factories a whole general1o- cassed before howes sewing machine found its way in any large numbers into th- oounlrya homes for 3030 years women had to go on sewing by hand while all the time there was a good and inexpen sive machine to be hand a sevrig rnsehtiu which alas was not advertised this single example illustrates the obli gation which rests on manufacturers wfctng lajboraavtng implements and irieclianlsms to advertise their products to make it known and to give the public a chance to buy it if it wishes to do so just as there is an obligation on doc tors who discover better waya of treating human aumenta and of alleviating pain to make known what they have discover ed and to make available widely thelr dlscoverlesl so there is equal obligation on the pan of manufa5turera and those dlovitunapuhuc service to make known and available what they have for the publics good and advantage if fred erick banting had kept silence about his looeandto power alactrlo bulb met 1460 and used 310 watts today stun a tamp can be had fdr to cents and uses 100 watts a doaan years ago a atow- eooklnf eleotrio rants east isob to day the same stove but much faster costs 107 fifteen years ago an electric lamp sold for as cents today a bulb giving 10 more light costs 16 cents an electric motor which 30 years ago cost m0 sells today for 130 in the abort period of 10 years ha price of a tfoot electric refrigerator has dropped fiom 3s5 to llas and the present modul consumes only 31- kilowatt hours per month as against the sokllowatt hours of the model or 103 radio sets which cost 1300 a few years ago are equauad and surpassed by iso models of today cameras which were priced s a few years ago were less good than the camera one can buy today for 1 motor cars much inferior to todays models were 10 years ago double the price of i inulm tai ur roasys cats are halt the price which they oast a few years ago and hare 10 times the guaran teed mileage it is true that science has been a very urge contributor to the betterment of products and to the cheaper ways making them but science gets of thb acton pre press agassstsmtsagbbb ops in racing when itarung time for the famed hambletonlan stakes to be run in august ac ooahen k v rolls round via fleming above leading canadian driver from dundss ontario hopes to have seven assessment appeals tobacco license set at 12 continued from page one being serviced was forced to stand on any public highway a list ot aooounts for indigent patients was submitted to the council from ouelph general hospital most of the items had however already bun passed upon samples and prices on watchmans clocks were received a rebuilt clock wss sent for inspection prices ran from hftto m snd mm for eaah station tt was felt that ma expenditure should not be made at this time council ex pressed appreciation for the information and filed all the correspondence given for ftinirw f thursday jtjrtb and 101 jttmbud wwum think of doaan or mora names such as the names of a wenknown politician a film anu an actress a car a town a country a snort a gams and so an print these names in a jumbled fashion on separate slips ot paper number each slip and pin them up in various part ot the room uake some ot them welly difficult to find and whan found not easy to solve you musl ot course pro vide a due by stating a town or an actor or whatever it may be provide each guest with a pencil and paper and give them ten minutes or e quarter ot an hour to ilnd all the slips of paper and unravel the mystery of each jum bled word the one who gets the correct list whutthe game its more than a alight chance for victory chaoe in laboratories of factories which he u propping four candidates verona have grown great in else and income as exeter montana and blair a consequence of advertising without adevrtistng few products could or would attain large consumption vtmainlji irv advertising acquaints millions upon mil- i us schedule lions of oonsumers with what science lt a and invention devise the new soaps and cleansers he new lubricants the a ctmgr ln arny coach unce new roetol products the new electrical m operation through acton is an- utlutios all have had their consumption nmmcwl oecme cttecuvc yealer- made huge because of advertising daj thc eastbound trip which was advertising has made possible thc vast onncrly uu4um has been changed a staunon pstntnd number of newspapers and magazines which are available to us at such a low per copy cost if there were leas adver tising our newspapers and magaklnee would be fewer andnmaller and their per copy cost would be multiples of their presentday prices if there wrc less advertising there would be fewer retail stores and consequently fewer factories and less employment which would be an in disaster it is advertising which has led uv to transfer so much work formerly per formed in the home to factories such work aa foodcooking dreasmaktng washing this transfer of domestic labor to factories and laundrtesr-hssre- leased young women from tbe necessity to remain at home and hae provided them with wagepaid work ln offices and ihtej discovery of insulin what would tuve factories and stores so the family in- in been said of him aa a matter ot fact the public demands advertising it feels that it has a right to be advertised to its at- utude la this toward all who elect to serve it if you have anything for us come is now being earned by several members of the family not merely by the husbandfather tllls transfer of domestic labor to factories has been beneficial to farmers millions of seres of land are kept in loiiam dull the westbound dally trip now runs at 0 53 am instead of 0 48 a m the gray coaches all operate on stnndad time which will soften the hard things of life steady and assured production produc- which will reduce drudgery which wilt tn vegetables fruits fodder which be- conserve health which will help us econ- come packaged sugar vinllk syrup vegc oinlse time and effort and money which tables fuits advvrtsung has made this mill put more sunshine into life then continent consumers of oranges irults vve want you to inform us about it you 0 othtr sort tomato julct ice cream can trust us to be appreciative of what vou ore making or doing for our advant age be assured ot this namel he want la be informed aboot cverylning designed for war goad or advantage ad verusemrnts are neas just as truly as what is prln ed in the editorial columns is news indeed the are a reall brfur kind ot news for advertisements tell us what to do be or have the give us infomauon which we can turn to oc count ln the affairs of dall life thv good shoes fob tocko and old r d suchlln aetoa jive ua vt3nn of btirr as of living u hrnib editorial news ls just uitrtidtxl u feed nix desire for know ledjji of nhil is b ng n all oer the orld to give ua omethiiag to tali about when t meet people its the news which com out uf toe ortes and rrtail stores and laundries and bokrrirs and nnan lal ln oiu ion and out of corporation oper a ting railava and steamship rumponlea and mines and telephonr rrl c which t llal concern to us otc us ncn lots of t and regular i know that vme sa that the cost uf ulvttt amni tulds to consumer prices act that wmr adrrtimments an not full oellembe i am not a particle upset b such cttargr i ajn not looking fur blemishes and shortcomings in the cha se er of tnore who attend church or who ere me what matters most li ihe total t of live mn conduct chrla- lopher oo umtoua was not a saint but he had ihe will and the courage to go ex plorlnt across thc atlantic it was this i that matured tn his da and grnrratlon what matters with me u thai life f r us all la itiflnltel morr tolerable brcaiu- it the nter prse tf advertiser because of the greai quantlt f adtrrujarmeits ap pearlng in ur newjappers and mugs rines staiilgrds tt mug are htgh r wagrs are higher employment 1a mor aued nd ba k breaking uur u lci wnetl 11 toau if adrrtlsnvg absn ihe charge that tlr ct of atl wrtlmiu sdils t he c uiuwr price t prvwlucta i i omnini ue and theref te u ue os 11 llk i w u m qulu rnphaticam lhat adve d e not add to the coat of 1 wng on the rtm lnn sdvrrtlalig wrrs lling cu i am readj u grant that tn ihx ca- of txie ptducu the cist of adtulng thin rna add something to uielr con sumer pric but tn rraprct of mo liungs tn cmrnori use and which are rroughr frrquentlj their ctmgumer prt ould not be t cent leas it ihmy ltn njetslaed thdeed it might be i more adttrualng most certainly fonimn wmr demand on adwrtutjd pro- oucu this tmd to n frvaueix vnxtoction krwrn pitfuctioa coa yu a omwinwr prtaw drop ooodixmtj tasto imujiiom of uw djup in i ipi prfsorn qj of iwwrucu in td demand u to i confecltoner and so has rltn assurttd perennial empkment to miuloiia ol larmers the mammoth coiutumptlon of foods and be trails of branded sort ullch la a cuivsvvquenct of advertising has buughi into bting new indus tr its tin making of glass and un and paper mid wood containt ra for txamplt thr print ing and utiaographlrut busin sas havi thrown to inunttise djntnsions because of udcr ljib the transportation itjvicw land ma and uir liue betn n mius magnjlcd bj th liicream of indtutr whl h lnceast is uitributable to udtr luuir the gigantic motor car indus n with 1l lifnlths cofeiiute lndulru is u child of odtttuint man man umtu and rlllia huti factoriia in them w tiobt prisducts are ct nsunied b iht motor car industr st one could go on and on stating thr j of advertising an improvement not realized by many folks not tom any street can the improve ment be noted that exwarden a mason has made at the property between his knitting factory and the rear of hla re sidence the grounds tnat were once covered a lth a wild arowth have been cleaned and levelled flower beds have been laid out and walks arranged a system for supplying water from the pond now owned by mr mason has been installed of course the place ls still in the process of transformation as the lawn planned has just been seeded but the present work has certainly made a marked improvement burn callus iva corn and itch toe were frlendl v ih jerr fool until cress corn iva t 1 1 mov ed hn bold pv browns and all drug counters churchill centenary planned for an oldfashioned gathering old and n u w 11 mingle to make thi churchill ctnunur on june 19th and 20th un nuustaiidtng ev nl its thc inu building but tlu luust step ln niodtrnlznt tn vl ltt r will see i ue nt tltctrit ukhtinir which will be used for tin flrt timt on tlibv o ciuslon it li probwblt i k thitt th building will ap pnr on thu occast m fr shly ilnted on tlu jutld but whutt vtr i hi embelllshmi nts of tin buildlnt tm o will find that vholi lit irted wilcomt whtn they go batk to tsit with the folk on the hill und tiial plrlt of worship which hits maintain d churchill all dow n through a ctntur of changing times a mall booui t iiv int ji historical sketch f tht church o in counw of preiwrallon and will nu dimbi b chirthtd b those who art fo lunate enough ui s urc out i tht limited copies hlch will tx made uallablt whin hlldalng jim can hae the rtrc priss stilt to vxur summer restjrt just n tf us und we 11 gladl chasgt the address for the period desired ot it ou n not a regular subscriber pa n t nt of the counter sale price for the lou lelred will bring it each wtek the clerk reported that the- provin cial treasurer had nquestod oopiea of all debenture bylaws trie bylaws were quite lengthy and the work involv ed wae considerable trie clerk vu in structed to write to see if this vu abtc- lutely neewtsary complaint was made of the oondltion of the eraveuroughlna on the iooj bulldlnff auid the water running on the street the municipal officer was ap pointed to investigate requests were made for tile drain on church street and bower avenue at the entrance to properties tree trimming was also requested these matters were left for the attention of councillor jones and the municipal officer arrangements were to be made for grading the streets prior to thc applica tion of the calcium chloride tue county grader was to be used for this work it was decided to strike the rate at the next regular meeting of the council on june 13th council adjourned at 10 so to resume as a court of revision on the appeals changes in the assessment were made as follows on the shoe factory building 1 800 on thc building and 200 on the land a total of 2 000 reduced from 4 400 on the warehouse property formerly occupied by beardmore ac oo reduced from 5 000 to 3 000 the swltxer and johnstone proper ties were jeft at the present rate as they were considered fair at the present assessment and the appeals dismissed the sayers and aahenhurst appeal on the d a henderson property was re duced from 1 m0 to 1 350 and the mill property now assessed at 000 was reduced to 450 on the land and build trigs the assessment on the land at the bowling oreen and tennis club was reduced from 800 as at present to 500 councillor mason was opposed and favored a redaction to 400 with these changes a resolution was passed confirming t te atisessmeiit roll for 1038 hilda doris bought a auk crmunf frock yesterday for a moat ridiculous figure ethel dont you dare talk about doris like thatt shea sot a figure aa good as yours i royal qinlphf mtxlem thhlm thursday and friday the ritz brothers kentucky moonshine with tony mania msrjarle waamr exlra the new march of time shews at 1ij 7 ib ana is aim starting saturday for 3 oayi ahert imis glsrsimns kidnapped with freddie bartholomew warner baxter c aubrey health statins owe salunujr oavaunasw frees i ia cracks from tiie bat and i- rom tiie grandstand coooooocoocoooooooocooooo although the locals out hit oakvtlle lilt scort iui 5 to 0 ln favor of the lukoslrir lads the lads from around tht old liomt toun i at u n ui nit in promise u dlf li ml str hits 8aturdu when ouk uu mml lun wllliama and waterhouae were the leading hitlers in the game with three uplect cialbralth it ad tin parade for oakvtlli with two sallys sallies itoll turvtt comt from tquarw ttvtalsv gt rdt n pitched rood boll v till 6 strike outn and rec ied plent of huoport from he inrield fifteen put outn ai d tne cror is a rood das wxark for aixi infield and it tilso thowa hp the at ton lnjuld hori improed wlluama made a good impression at bat whtn he had three hits out of four units at the plate nice going oeorge hang in there and you u lead the league ut ihernd tf the scoaoh mi rr plai r are coming out ecr t ight and we predict some new faces ir thr line i asatirda i u w fa a will hsie mime old one ha e a nkt team just as in he i- aiue but a ton it in it ii lie tl m satur tlit nail club or looking fjrward to a lirti r ui saatuntai iu m t dlnap point hum the arr oung player and st th rate tiitn srr tmprong will take some i beaung before tne season is half ove- that t all till saturday come out and ee tor ourvlf maybe somebody mill equal orrenbrrg s record for long hits s tto insure inanvuon ot news liana in tats rat pasaa tne contributors name ihuac be asjned a vwry tniaswaung article la held over this weak again lor lack ol this lnlormatlcav dont wait until the time to stop accidents is before they start and thc best way is to make sure that your car is in good driving condition perhaps the adjustment is only a minor one and thc expense jinjytnhinr our complete system of checking up on your car gets all thc little unseen details and gives you care free driving our service is complete in every detail get this check up now and have enre free motoring right through thc season it costs no more we use only the best lubricants which ensure the greatest life for your motor a few used cars are available under the ford r and g renewed and guaranteed policy norton motors ford v8 sales and service phone 89 acton june prepare now for your summer appxkel cords tweeds tropicals flannels gabardines tin fenturtd for simmer k r tip top tailors a limited pallants clothing acton footwear jl i oueliee farit party split the ranks ot the quebec fascist rertjr ware wlaatw age w isl nouncemani that dr gabriel lavmbert right and j at taaard cwaf orncenr of the party ban bean spalled tpe insulailliatlai o aelrlan arcand lett chief of the party lambert and i following amongst the feedst elament and nave rxorganlae the party along thetr cm unealunhas araand their 7rtf