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page two the acton free wess t1iuhsbay alrtll 24 llfc id 17 tltir1ayat acton mail pot olfic oltftwa 01 puldiliir kvrry tliuriliy at acton ottrio iilhorttelrrcynl cimh mail pot olti ivpminent until old clime ol suhscrution unit sliilet 5c btlilitiunm nilew mjlrit nlioum jt iflreii i rnivrtltwl advertising ratkson bp in various column lirmlinui altliotiul every precaution will b imvtn to voll rror tlie free irent accent advert sine in lu column on the unierataudinu tlial it will ngt he htlilc for any error in any adrtirmrnt ruihliilirf iiereumlfcr unlet 4 prrot f mil alvermpmeiit ii requested in writing ly die nilvertiiter and returnel to tlie tree pri buimtil oflice duly aicned ly tlie mlverluer arid with auch error or correction plainly noted in writing thereon nil in that ck if any error ao noted i not conrct by tt free trem it liability alinll not exceed auch a protortioo ol the entire coat ol auch advertisement aa the apart occupd by the notrd error hear to- the whole apace occupied by auch advertisement c arlof dills editor telkpiiofces- editorial and huinea office 174 residence jt- a unique achievement annivcrsnrics nrc frncocensirins especially when they can be reviewed with such success ns one of our acton industries the- mason knitting co ltd twentyfive years ago amos mason came to acton and purchased what was known as the old power house a one storey building while experienced in the knitted goods business he launched a hew prod uct under a new name in a highly competitive field lt product was good and the years have cstab- lished with the trade a reputation tor prompt deliv eries uniform quality- and fair dealing so that the on mo building became two and then three stor- h a recent tfiscussfon of american business trends bahson predicted more emphasis on advert- iink in small newspapers nnil less on metropolitan j mnstcirculntiott-xtltj- increased social and econ- decentralization of population and the consequent building up of small interior communities on the subject of national advertising hahson said there is a tendency among advertising agencits to talk too much about the cireulationor the new- papers in wh they place their advertising of course it is very much easier for an agency to hill eac month one large city newsp unurjo j bill 20 small papers to get a given circulation i in- sist however that this lsvuntair to the advertisers whoaie employing the agencies twenty small city papers may be worth to an fdvertiser far more than one large city paper with the same circulation j babson said it is better tor an advertiser to dir tributelnstprnductsoycr a large number of citie than to concentrate on 7mnecty also the small papers arc rcadmfl the average large city newspaper has so many pages that the reader goes through them hurriedly and doj- not give sufficient consideration to the advertise ments advertising ngencics and newspapers have performed wonderful feats but they have not in creased byonpsmflm second the available time each dnywhiclrreadexshauc statistics show that- the readcrof mall city papers has morctimcaudgiyes more consideration to tlie advertisements i will not say that weekly papers arc scvcn times as valuable its daily papers of thcsantecjrcuati6n but surely they have some advantages no one rends a daily paper the dayarteritisissuedjluoheejt hospitalization surgical benefits inc6mk pkotection nowtitr wmr bracken iiik icjkk wid alitomomik inrwitack muj st acton 1iione business directory dr-w- g c kenney surreusor to dr j a mcnivrt office tti symon llluck mill strt j acton i office ill itt virile titv churnb l kt vhftn irtt i 1u ii a gakkett j rhyslrtoriuil 8urcr6ri frederick street acton kofinerly br nelsons office mark every grave manufacturers f distinctive monuments cemetery lctlerink corner iosts mid markers luuacruidurirmscvrn iliiyssmalujwn papery will become more anil more important many larr cities hnve reached a maximum of populations whether or not there is a world war iii the federal rovernment must prepare for it by ncourafink jo- cctralization nid the building up of small interior commuilitie on the general subject of advertising and taxc nm a lo i vou no kalromena omi to py tcrnrsnliniltfr s larke assoutmknt in stock huy direct from us oakville mojiumeht works 19 cqlrorne st w on hichwoy oakvifcfce a wd or jptr will bhnk our srvleo tio your door opn kvrnlnxm oriiri- phtino as itoslllpneo 2t ibntai ur a j buchanan nud kurgeon oflieo lelnhmnn illork mill slr olfice hours 9 am lo g pm- xltay oas telephone 1jb j dk geokge a sirrs j driita kureeon mill street corner frederick acton office iiouraaoo nmifacl pjjor vclepntine in kkoai carrolls cy and then had additions added and finnlloutgrcw the premises and moved to new quarters that gave ample room for expansion and in whnthad been the bcardmore warehouses mr mason nrrangcdti satis factory sale to new owners of his smaller plant and thus brought to acton not one but two industries looking back over those twentyfive ycavs we could fill these columns with a story of actons industrial growth and expansion made possible by a spirit of cooperation of all industries established over so many yenrs nnd new ones who found acton n good place to establish but that wasnt what we started out to tell about in thtsditbriaircomnicht we want to congratulate a man amos mason who has achieved not only in dustrial success and given acton impetus and growth but a man who during these trying years of estab lishing n business took time and interest in the community to serve it sowell as school truttce reeve warden of halton bandmaster chairman red cross victory loans and a multitude of other organizations that we cannot begin to enumerate last weekhc and mrs mason returned from a well earned holidav in fllirilll werrplnl in welrnmi- thein home pqlin to say congratulations and to note ther continued keen interest which intimates continued growth in tlie next twentvfive earsn mason knitting co and cjminnmitv interest which has not abated one iota rahson said that one of the best ways of avoiding a boom or bust policy would be for the federrl j government to allow special tax reductions on fiv- year contracts for advertising expenditures thij he said would enable large manufacturers to ex- tend healthy advertising appropriations over botu lush and lean years jnteadf spcrldingsurpjuseon advertising only during years of heavy profit easier to xosff recent amendments to the highway traffic act make it easier for a careless or thoughtless driver to lose his motorvehiclc license or drivers permit or both in addition to the present offences which call for suspension are the following failing to stop at a stop street failing to heed a traffic signal making improper turns at nnjntersectipn- failing to signal properly when turning driving without pre scribed lights operating with defective brakes ovc- crowding the drivers seat suspension of 1 fecnr or permit for the above offences will be contingent upon whether personal injury or property damage results from the offence and a conviction is register ed a condition for the restoration of motor vehicle license ordrivervpermit or both will be the filing with the department of proof of financial res ponsibility smith falls record news editorial notes i c f leatherlani ba acton itarruter anil kollrjtor notmry pultllo j issuer of murrincjc licenses i kecistrnr of births mnrrlncost deaths offlr a jhoiua itesklnnss 1u langdon aylsworth rarrlstrrs knllrltora kto offices aeloii o it hulmink it maclntyrc aylsworth ba acton office 210w ihomb itrnliluire ziu leoigeluwri- grtkory thcntre buudb phone ifaw phone lever hoskin cliartertd accountants smcesors lo jknkins ii ako y i3o3 motropiilihinuldk trvuctoria sit toronto elg 0131 veteiunabv there is no situation which could be worse hut which could also be u lot better a lot the hmldu e easiin i it 1 and and it s t line to kcl started on tlu ii jtues s b ldl nee jed in this c un niuniu just jiltth rr- leek 1 lit rl 1 p nut sill utu to the trout -tr- lin to gi llje i- tl e i ig hie liit wrcni iulh 1 it ca some da ik jeile ii ih ike 1 ing bcttei u il lie vtroner lluui til e tt ih to ml 1 ke 1 belt er lu ing lld tlult some ja ilutt e ml on while uti i rodik on get i fig ktu 11 d v- tcr stipph ol k u eus i not ep clei to eiteh lp with the dcii 11 i nll u e ii i llo llis w brother the fdnor nl the georgetown herald i- uurried tner the present trend in the north halton hign svliool distriet and sujkesjs last week another delay- in i action inlhctonn nl a vte bv the municipalit ies we can see nothing lo be gained by turthc- delav there isn jll ol l lli municipalities concerned that wouldnt like jo have the school in then communik there are certain advantages ant certain disadvantages lo locating it m any one t them which mijiht continue the argument uut the fact remains that not one of tlie towns is centra to the district to be served there is another fact that cuniuu be ovcihuikci milton acton and georgetown are all committed u the installation of sew aje disposal s stems lisa aiuiuy uildclltlkil huvi i lt h the whole cost borne by t j nmuicipiility butiis a very necessary proicct in ev erv one of the three communities not one of the three municipalities can alone undertake on top of thts expenditure tbeerectlonoruewseh0ol buildings- maybe too much is expected- of the shand dnut to provide a complete course 6f secondary education and it may he necessary to decide which i- the nio for manv ear the school for the district is urj- important function flood control sewue disposal lv paid for bv the provincial department what pioblenis aloni the river or a summer reurt ls treu latent will be accorded- to individual municipalit- program mav be too ambitious ies in new buildings i r we fail to see any cause for worry the project j in view of the fact that toronto hydro cnmmiv is new thclucittion is u tew miles distant from each sion handed a cheque for hso00 to toronto citv town served but with the envisioned growth of all jit might be appropriate to ssk what the loealcori- of them it will not be many years untitthe boundar- lmission will be permitted to hand over toward munic- ies of all three mupjcipallties come yerv close to ipal services in lieu of taxes spevside and perhaps encircle thut location i to travel between acton and milton thee das smaller raprn bost ad medium it s advisable to travel even miles extra and bv siuull newspapers are more thoroughly read than way of the seventh line one trip over no 25 coi- large metropolitan dailies and aru therefore more al- vtuced most lolk this was good advice of course that uable us advertinitlg media is the opinion x- kojcr adds up the gasuluie tax we pav for nighway m- w bubsttt noted economim provenieht sprmi cleannji about tjie homes and garden- n suie be tailed o without lurther danger of lated snow torni but garden planting had bettei deterred until mav i b d young vs bvsc veterinary surgeon j office brookvlllo ontario phone milton 14gr4 ajlamnu- dandee te a o 37c xobih bood quick oats 19c tu1sa fish 53e grapefruit z vjc cbickenauking me vhcima dark iti tax t stu dzw itlst loubasd plums 15c mfntum imrn prunes 19c avimer diced beets 3 25c iaciiine wax beans l15c lynnvallev uhouanild peas ze a 8andwiohuj1at frem37c n iee old dutch cleanser champ uno powder ic dustbane zmc zippt starch sti i7e iemov juice o tim 9c nabod coffee 47c fish cakes tx150 muffin mix x j black figs 19c ripe ouves j9c salted nuts i j9 prune nectast n- i orange juice ot tiki at grapefruit juice juice cocoa uaru cuooolats stbdp mardines uinuifo wovu tut 1 dr ballard health pood ro door rfloc rot ktdwrt bcans 19 o dats ut loafat elurreis kumc simmach fvnji tena 2 lb 11 ttll slrrs no i rnde lb oltances california navel sir 2i iw cahuots new texas t ih pikallik knl iulmn size 2ls eaeli- palmolive toile b isc trend javex tu x4e lumoloo sauce ic saucenhx7 ktlmm orcmkj tc amofw ouvu nu me f g oakes vs bvsc veterinary hurreaa office nnd residence knox ave nut acton phone 130 real ehtate willoughby farm agency unrifestand oldest agency in canvl head office kent bide toronu geoructoun representative tom lieuson phone george to w tss time tables jray coach lines coaclll- ikave acixjn 1 aviiiillt saving time kantbouiu mai ii m h7ir nm 910 n ntv 1151 nm uofl im 44g pm 8j6 p in i nl pin- lnllpm westbound iliiis 1111 yllll am 250 pjn lt i in 7 xi i in bh 33 pjn vii nju ml h p in tu ualiutd 1 to lnilllnll i suinliv atul lnhiits only ilulv tmiiil iunlnvs mill holl- i nily mpt u lays to kiiih-nii- canadian national kaltways io11mjuiu1 1 in r hi j in i is a in 64g pm sum lav ufik si i piit 1 tally klyor st i iiifcilomi 10 11 pin wstiounil i uly mrpi moniluy 117 am mululay onl loi a nl dally except ulnlav inl m i p m 730d 25c 15c 38c 19c 29c iiluula only jm pin klyer at iiuclph iijit saturday and sunday tl jo p m nicol bros monuments and cemetery lettering associatid with a j corbelt mounr forest onr knq1irem v coixs at aenra coal office ihone 120 actoih i