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sjlje actutt 3fvte jjtrpbb pubuabd lf tluta l acloa oaiart anikorucrf tnood tu atl pott ohmv iubscbiption rates- p r u j uaiih faattt ae a44itul sial cc bi oi r4 aidr akau b ga kn cktbgt of iturnt t rqt advektijno hatfso wllu 4 a lm w ww colli kdb- although frr pulki wtll ba ultra ta j rtor th fr ftt pt fcdvvrtuiaa la t col wax on lk uarftl4s hut tt will mt t liabw ap m r utwu it rwt4r poul of ctt 4vrtitamat i qui4 t wtiltkf b tha dvartimt m4 m turn tw fr rrvat bu etfu 4ulr 4 by lt 4riiar a4 with ftiub crri ea rriloa pulalr t4 a wmtm ikaraea tmj la tki if tap rro x m4 a4 wirmlj y tw prv pf in libmr thall o u4 ivki tpmllu of k lirf cl of t4 tlflal ik vpld br k kotvd br to th hot orcupl b iuik driiaial c ablof pi li a ej- f4irui tav4 r of in- ir mt4 hi cktnolffq maria it ihould be newi lo no one lta i9s0 put competition hack into huiinm that ilpimon who for a decade haven t had to do much more than go through the motioni now have to grt the if toe k t pulled up tight and high but a great deal hat happened unci tale manihip wu lait in flower there hat never bn o fait a market in all hutory advertising age wiiely obiervet todayi dartingproduct can become tomorrow dog almost in the twinkling of an eye synthetic detergent which have raised un merry revolution in the whole toapa field ant just one example says advertising age packaged vitamins moved into a command ing position overnight and then moved out again 10 quickly that a score of manufacturer who one day thought they had a handsome new profit maker woke up the very next day to discover they had a very large and very costly white ele phant on their hands antihistamine and am monia ted dentifrices within recent months have qone a long way to create chaos m the cold remedy and dentifrice fields with long term re suits which cannot yet be assessed tom almost singlehandedly has changed the whole complex ion of the beauty shop business and even now there are vague indications that changes in wo mens hair styling may have a serious effect upon the growth potentials of the home permanent vvave including toni the fact is and it is a most significant fact that in the consumer cjoods field particularly competition between brands and products has never been so savage and so swift in its effects but this selling by hysteria is panicking many into very unsound policies have a good product kiep it up to date sell it soundly and thoroughly build i ndunng loyalty for the brand name don t lx panicked b up sart competitors whose pro fin is nny h w a sudden rockitlike f i ml n j is rex t els do m the eguill swill d scent of i l srli ss worn out mck there is too much high pressure telling for tne permanent ijood of butmiss dt tiers are be in blited into overstocking produt is by ful page ads in the daily papers that cease as soon 1 the merchants are loaded up sesminhip t lis for aggrtsivenrss color ful appeals and awareness of immediate trends put in tlu lotuj run whit counts is sound nui ihandising and a sold bas of consumer conb clence built on a good product and a public s o- t runng awareness of its merits washday miracle we have a radio m the cat because we thought it wol id be nue to listen to the programs between four and six o elexk on our trips be twwn acton and milton we soon tired how ever of listening to the soap programs that fill the air at this hour and the radio wasnt aiy par ticular use the past week we ve been doing a bit of the housekeeping duties and recalled the washday nuracle we used to hear about from the after noon radio it was the first opportunity we had to try them and we found several boxes and brand m the section of the basement called the laundry so many kinds were there it was a bit puzzling to know which and how much to use so we consulted with family friends who do family washing each week some used one kind tome another and some measured it by the cup or a certain small can or jusf so many hand ful so the confusion grew what a bunch of washing compounds we have these days no wonder the air is full of them every day we found a small can there were four kinds of soap powders or flake but we thought three ought to be sufficient fora start and if the water wasnt soapier and the clothes brighter and more radiant we still had an ace to play in the fourth kind in making them sparkle how those radio programs seemed to come into reality as we threw in the mixture every one a sure fire in gredient for a brighter lovelier wash well we didnt need to play our ace but we know that the clothes weren t as white as our wife hangs on the clothes line each week wash days have their miracles but e are more inclm ed from one experience to think that it s the hand that does the washing that performs the miracle will it take a lomb in the days of free trade between city and country the country was a reasonably prosjerous place in which to live and raise a family in the country folks were content to work a bit harder and a bit longer tp take care of the extra cost of delivering their produce lo the city j markets in the city manufacturers and merchants knew that rural business was important and their cosrl would have to be controlled so that country folk could afford to buy in sufficient volume to eep urban commerce profitable that wai in the days of free trade before the government bureaucrati ond the unions stepped in now manufacturers m umonifd industries have to pay about the same rale of wages and work the same hours whether iheir plants are located in the remote village or in a large milio politan centre as a esull with the economic advantages of the smaller community gone in austry jias centrahed to protect itself we have through our government condoned this trend we have in fact encouraged it by giving the force of law lo such industry wide bargaining agreements government approved transportation rate schedules have similarly re duced the competitive advantage of certain com j munitiet municipalities have been restricted by provincial legislation in attempts to encourage industry to locate outside the maor cities while great britain has in face of an atomic age given legislative encouragement to decen tralization canada s metropolitan areas continue to expand will a bomb be necessary to awaken our ccnomoic and social common sense ci30izfojcz3fo reeolleelions of ation 30c3lofczz3focz30e the lenten saason last wednesday was ash wednesday and the beginning of the lenlen season which con t nues until faster sunday april 9th it is the time when the church calls for a self discipline and self denial in order to produce the highest control and ennobling ideals in people if one stops to consider the philosophy of the church tr achmgs it will be recognied that this is one of the best practices that any individual can follow it reguires a careful examination of the inch vidua s habits desires and appetites it gives the individual an opportunity to look into himself with a view of finding his inefficiencies it is a season thit calls not only for self examination and self disciplining but it is inspiring and does develop the physical mental and spiritual physically the person is better who does i control his appetite the health of the people v ould le muiji better f pi un foods were par taven it is penoi w ht n mdviduils ire iskrd tc re id the better liter lture and those things whnh are inspiring lo tin ntellect as ft 1 tlu hodv i the pi v il di vilop m nt o th i md i i t nt i s u b u i and win n we it tl e mnd on th h nht r di ih m nf lite ihi r i ound i i t i a i t tt r titi ensh p and intelltct bit i ove ill an does not live on hread ind mtel it c t lion he is i sp t thi tl hi nig whit h r in not b dvonid hem the phy il therefore hi nm t ittd the p hi il i wt ii is the ph c ll in i n ent il editorial notes about the only thing app irently fh it will f ut john l lewis miners back to work will be the good od summer tune an increase m hydro rates is announced it was about the only item that hadn t had an m t ease so the small one put into effect was bound to come because hydro costs must have increased like other costs in the past few years back in iuoo tulitn fromi tke loitf f lb t inwi ef tkurwuy pfb t im mr w it prairr nmmncr nt he mrnhant lunk at ilcrlin who neft the ijramli at atnii lam muni h tiai reeriv1 not lev fnun the twt of fit r in montreal u mi atmilnninl to the rtokltlon of niariaer at tht- 1ank in ilarnllton mr llutcti mann of halny ltlvi kpnt ajrrty with u ratttw mr j hugh mann kst mfnri syrnon ilroa w ho hav tx n ngb1 in hutlnri hrrr a tiartlwar and ttrnrral mrrrhanlk lur ftevrral er have ttrrwird tu rrmuvp ut iull ste mntt ontai lo tn ue flrt f march iiujirrujvr kueevful arul litrt- t alltmlnt wnc tin nmilri rr it s in nnf thin wllh t ht re luptlfl hiirh at the ctmi t mill nixl i itrln mr la it tt iom f mr chnrli i hill i a i sum iv ami monday mr twf1 ii sloir mho wtnt h i uvt rsvillr n -nit- lltiif ak it in lh ixtspilal linn ftuffcrln ft in ihtht ft wr minn mikon nixl ml- mnm nf rnniovi an utt nt llir home f mr in til llil-iv- lmulriu i he mill hi innnit was lintm lntl wick rntl i mil ilkrk to tw- rrhulll the chn wnrkx is ab likely to rfmrnf hie cmri t km lotv ll law la hhortly to he auh mlltml lt the iiti if it mrrlt mllloii will itturf an lmroitant in- tliimrv liki hi- i lv at the hnmr nf liri lnu uhlrr mrs m llamthaw aritn n sattudm i7l h krhruary mar whlow at lh inlt- wllllnm krll au1 uly four rim fimht tenant viiu town lli firt trnnnls rtently movpd irht iioum s nt fit mt1 irnjstrarf one of ilntnln s w new towns t iny tiuill ntnr imlon two hun rt imu s will lw tinantett let init thb nr rnj nnotht- fl n the iiul of rifrxt ear irnnnti wil eonir fimi torittt ttt t1i1iils n ixioiin anl w ill f lntl t ht n b s in iittrrtllve mji rounrtmic pollock and campbell mich ckadk memokials mhmohial kngkaving 62 wlw sl north galt teletiioke im business directory ijck in 1930 kmm tkr lkue af die rre lrr nf tfcurwlj hhrmirj 29 l3d tin re wrrt no knmri nd in i hi- siihurhan htkk inur 1h ntt hk thr were fot hti ft mowing the o 1 a it nm il thik two enmw lo t t hit t round u of lit 1 t offs lx lwn inrb nnrl at ton 1 iris wm tin rust one in inris ti 12 tlnt th round i he rust inme m olil tit ill tin i ml d t 2 for paris nnln nml wns n sc ii tiuritil mi ion or wlt li ell fnir for t jn first iir nn w n dtimilnllon or hiihin s no i ilimiismtl vmth tountil th iithi ntii nv enkiikl n nlkht wiih h man to uiliol the sit t is in i i i illlllrik optmallniin at 1 lit nm k vull oil oniiui uuiin km milvs vmst or a 1 n hav i nt hd a tltplh or v t i jxm i i outrn isl r miimhi ind lnttol 1 t olt i turn it t nth 1 th m iii i s oil i t lilt is illun i i nt i iti in s ivt vsiik i mi lilrl 1 l mil it liis irveak tired nervous peples men women get nw vim vifor vitality tiklhomm urd hln i i m hi imi rrl tt i i k t i ir ti tr triuf i i ktiui lalim tj i turn a ii rklrium phutoterw r i 1 1 i t i i nj t it waidukii i i 1 iklt iio lni- n kptimit dlmmiia mm mtt i iiw sw m m best announcement ot the week we noted was a furnace that could be converted in a few minutes to burn oil coal or gas that s the only tpe of equipment that will meet all strikes shortages and emergencies and in this section some heating equipment is compulsory from september to june cecil a carr optometrist guelph 8 doug st tl 1091 carrolls the ontario provincial government is report ed to be developing a plan to standardize assess nient procedures in our municipalities queen s pari officials would have been wiser to have faced the fact that the ontario asssessment act is completely outmoded and that patching up a fjw holes here and there will never solve the basic problem comments the midland free press what is needed isnot a patch orijthe rear tire but o whoe new car there must be a much closer relationship and a much clearer one between municipal taxes and municipal services for far too long we have paid taxes on the basis of put something in the pot brother van wyck cleaners phone 272 pickl and delivery carnation milk 2 xi t chiustieb cheese tutzxzt carroll danhes t5a 3sc 7s bright peaches 33k lea r daw mat green plums xxic tomatoes 25c allouztte btandaso 28 oz tih8 a ylm er corn quick quaker oats oiiapiirnurr marmalade uclabchi totted olives 37c queen olives lie 31c 27e 51c 35c new low price i bodoboks honey brown bear no 1 white 4lb tin 79c red coboe salmon t 31c red ni salmon shelled walnuts 21c nucoa margarine 32c wares lemon pie icvt 15c tilbest rea mix 33e e d smith chili sauce heinz ketchup 24c maple leaf lard 18c heinz cereals 23c keens mustard 1 9c 35c 65c velvet cake flour 38c paluollre soap 3 s sse s ss5 asc vel 31c me fab ac 6fct lux touet soap 5s i7e s 2sc ivory isoap 3dgri3 a xie johnsons wax paste wax ts9c 9e glo coat xs9 99c liquid wax rut i 59 no 1 sm 1 min onions 5 lb bag cal navel oranges 288 paien cal u s no 1 st lettuce italian 300s lemons deien imp groan cabbages lb mexican cello tomatoes pkg i 25c 39c 225c 39c 7c 19c dh w g c kenney ihybtclaji kiwi hurcoa suor to or j a ucnlwa of fur in symon block miu su acton ltttu fkikbut itrkumuam kab dr d a garreir phymuiaji and hurga c ornrr of willow and itjvrr stav fjitraruv juvvr lrt n inn ontario phona zu dental or a j buchanan dwj hatimfl offlrviutitnaii lllcrrk mu1 st of fur llour 0 am to 6 pjn xiiay teijcihone lis dk glohgt a sirrs ikuj hurgma mill si rorurr tradrnrk jffin hourb 000 am lolu tkijumionk id irai c i llathf kland b a afttlv rafruur a rtolmur notauf offlo si prmm raalufwa 11 lever hoskin oulrtarrd aaeeuaalaabu surrruon to jrnlunh iiajuv 1305 uctropollun buv 44 victoria st toraol elf sill vktounajw b d young vs b vsc vurlaaj7 hutmf ottic drtxkvuu onurla lhna uluoo i4ch f g oakes vsbvsc vaierlmft hurt offic and kaidttcf kjiox avav acton phone 130 mi5u txxjt n kouh the victor b rumley funeral home i unrrl llfam llraud amaalam ihonc 10 mht or day srring ihr nmnuinitjr for 44 ytan wuloughby farm agency lirt 11j t attny in cnd i1i off kil ilulu toronto ci tirfc1 uin hi tv nutlve tom ilfwaan ihonr drurirutun zmw wrflghl rial statf and insurance h i mticiit h wuigict v illmr st i m rk hl ait n onl urn l h out lh i ihon mtu luultun luatur i it i i ai ruatirora i in i tuti- f i il i a i mn t ki- 1 1 11 ir ll h ai iiti ii t iaur travellers guide cray coach lines hunks ikar utcin lattmiuml ii hi i m il ji in 11 4 a m jim mii til i m 131 p m 833 in tlu m p in ftbouiml 10 t i tn u v p rn s ii 7 p n p rn 7 taa i u tn um lil xipt suiuijv and koli- sjtunliv suiiilay and holin railways canadian national faathound ii v txicpt sunday 9 2 nv 6 7 p rn and 9 j4 p m vlmtbouimt jly fxct sunday 818 m fvi im 7 44 pm saturday onl 5t6 pm fler at guflph pt saiurda and inday m p m jt s jftutun optomctrbl 7 douglas street guelth eves examined glasses fitted