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m mm for the continuing improvement of the acton free press tinting offset the decision to convert the free press to the offset method of printing has been reached after a great deal of consideration mfs a major stop designed to insure the best possible service from your community newspaper to both reader and advertiser it will serve to maintain our continuing objective of progressive modernization in production facilities to insure maximum service and quality for our customers installation tf a new 3unit goss community webb offset press in our plant the first such installation in halton county naturally represents a major financial commitment but it serves as evidence of our firm belief in the future of this area what is offset the free press is presently printed by the letterpress method directly from type cast in relief from molten metal offset is a photographic process where a flat plate of lightweight material is produced on which ink and water compete to produce the image on the sheet of paper in unsensitized areas the water repels the ink leaving the sheet clear while in other areas the grease image attractsthe ink producing the printing the balance between ink and water is critical in providing a quality product for the reader production of the free press by offset will mean 5 better picture reproduction a magazirreypeof quality will be possibe fa cleaner to handle a thinner layer of ink will be necessary to maintain sharp blacks fa less sections to handle sections of the free press are currently limited to 8 pages the new press will permit 12 page sections plus more color more flexible layout of features and more art for the advertiser jr greater freedom in the use of art and product illustration a quality reproduction of magazine qualitv gives your product the best possible presentation t no more mat requirements all it will take is a well printed picture of your product no morr engfhy delays m offering your products while waiting for suitable mats r more flexibility in using color no more limitations in the size of color areas available economical rates on color and multicolor advertising will be available fc offset will be available soon for christmas advertising for full details call advertising manager henry deveau at the free press ht dmt sttt ptt 59 st n founded in 1875 the only newspaper ever published in acton 8532010