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toe ijeorgetwn heraij rwofflcs fl o georgetown ont wednesday feecembe 24th 195s second section toys like the real thing favourites today says expert you will not find one profes sional child pyschologist on the staff of the biggest toy making firms in ihc world only business men andtechnicians yet in spite of this maybe because of it they have built up a multi million dollar organization on the basis of knowing what pleases a child s mind and what docs please a child s mind experience with my own two small sons suggests it is a home made bow and arrow rather than a shiny chrome plated biccle a saucepan and spoon used as 7 kettledrum rather than a to dog that goes woof when ou squeeze it but mr graeme lines who has been brought up in toys and has spent his life selling them has no time for the saucepan and spoon theory realism he says that is what they want thetmore like the real thing the toy is the bet ter they like it i true or false well mr lines family hasnt built up the worlds biggest toy firm on a falsehood and their toys are so like the real thing that to my mind many of them are hardly toys at all but col lectors items cantent not fooled a child says mr lines is above all a realist so long a the only toy car was a piece of bent metal with four wheels on it he was content but he wasnt fooled what was good enough for us in our childhood isn t good en ough for our sons and daughters tbey know there are toys just like the real thing and they arc satis fied with nothing less but here it is necessary to make a sharp distinction between toys and novelties the essential dif jerence is that toys dont change h no they don t but novelties here today and gone tomor row how many children of today have ever seen a yo yo it enjoj ed a phenomenal popularity at a stage of my childhood yet now i wouldn t know which way up to told juie it was a novelty a craze one moment forgotten the next ttddy bear but toys are different toys don t change i could not sleep as a child unless my teddy bei was tucked up beside me in bed neither can my two small sons but my teddy bear was a very in ferior article compared with theirs of course you might say a ted dy bear is an exception and in any case it is comparatively mod era but dolls which after all are toy replicas of living creatures just as teddy bears are are as old as history earliest man car ved crude wooden dolls to keep his offspring happy nowadays a doll is made of vynol which feels uncannily like human flesh her hair is made of nylon and she is mass produced by modern industrial methods for the super realist child there are dolls that walk and talk with the aid of a tiny concealed phonograph record and even take a bottle with inevitable consequences but the point is that basically dolls havent changed in a thous and years today they are more like the real thing they are more hygemc but they are still dolls unchanqad look through a toy catalogue and see how many things in it are really new there prominently is the rocking horse unchanged m appearance and purpose but made of new materials doll s prams too beautifully finished and well sprung replicas of mothers infin itely superior to the contraptions our grandmothers delighted in when they were children but dolls prams for all that and so on through the catal ogue doll s houses with all the furniture to go with them fortres ses with their garrisons of lead soldiers and of course humming tops and they are the same tovs ou played with as a child certainly the are but with a difference the doll s house is now a neat subur ban detached villa and its fittings include a television set and wash ing machine the fortress has hardly changed at all in appear ance but the soldiery who man it carry modern weapons of destruc tion guiding principles but beat of all 1 liked the mak ers description of the modern humming tops it had indmdual- ly tuned vibrobrass reeds preci aion built gearbox nylon gears to suppress gearbox bum pressed steel case and other uptodate won ders the old type top that had one note rising to an earsplitting scream as you bore down on the spiral winder is definitely out we now have tops with triple change four note chords whatever they might be 1 have deliberately left the most important group of toys to the last because these bring up another of mr lines guiding principles toys he says are a reflec- aon of history through the ages nd by that he means that as fast as scientists develop new mach ines to makers reproduce them in miniature for the current gen eration of halfpint realists and nowhere has this been more evident that in that vast range of toys that for want of a better term 1 shall call transporta tion toys grandfather might have been content to gallop around on a hobby tiorse that bore in his im agination some resemblance to greatgrandfathers real live horse but your child and my child want to pedal around in comfort in a toy car that might be the real thing looked at through the wrong end of a telescope the principle is the same only the vehicle has changed compatitfcr industry and of course technique have you ever thought of the amount of research and experience that went into the 2 xl model car that your child might at this very moment be showing off to the kids next door the first thing about it is that it almost certainly looks just like the real thing that you saw in the car show room in town only the other day that is because the toy industry is one of the most competitive businesses in the world so the maker of the toy car started to plan his prototype the moment the real thing was first shown to the public car makers cooper ate with the toy industry by sun- plying original blue- prints from which the toy designer works the result a scale model perfect in every detail that is all very well as far as it goes but the trouble is it only goes when you push it what our mo dern child wants is a car that not only looks like the real thing but one that he can get into and drive the toy makers business is not only to see that he gets what he wants but that he gets it even be fore he knows he wants it antici pating wants before tbey are even formed m the child s mind is what mr lines calls knowhow and it pays because the firm of which he is a member leads the field youd nmr gums you d never guess it says sir lines but we spend just as much time figuring whether our newest toy car will be fitted with a horn and electric lights as the ear de igner himself spends huddled over his dra ing board puzzling over whether his latest model should be fitted with automatic drive cjltajnvm in year iiart fojr m j oar lota aaj thr wbtrttw you o wish cor you litis noil jay may die yaletltje be one youll ien lapphy romeaaaer the georgetown herald walter c biehn garfield mcgilvray leslie clark corey herrington mrs aileen bradley dave hastings bob baskerville terry harley sunshine club prepares candy for xmas concert bags of candy for the christ- mas concert were filled at the december meeting of the sun- hme club or finr baptist church held in the sunday sthool rooms on tucsda dec 16th the presf knt mrs dona d hancock presi ded and mn jim emmersons roup was in charge of the pro gram the el etion of officers will be held at the january meeting at the church and a visiting project was announced for the new year roll ca 1 and minutes were read by mrs ken mccosh and the treasur ers report was given by mrs j emmerson a letter was received from mrs graham porter in new foundland anformer member of the group mrs j emmerson conducted the devotions and read an interesting account of christmas mrs albert norton read the scripture and pra- yer wis conducted by mrs donald livingstone christmas hymns were sung with misa norma thompson at the piano mrs hancock conducted games and refreshments were served by the group in charge mesdames j emmerson a norton d hancock d livingstone john emmer son and wijliam cumpsty vw and like him when we reach a decision we treat our plans as top secret wh do you know there are other toy makers who would give their eye teeth for a look at our designs for future production and what is the result of all this it is a car that is fitted not only with electric lights and a horn but windscreen wipers and adio actually a music box too it is a police squad car complete with siren a dump truck that car nev and actualk dumps sand it is a taw truck with a winch thai works a fire engine with ladder and bell it is a racing car and a tractor a jeep and a special dc luxe job with haftdnc and two nine beautiful colour photos i will be given as prizes for the best exterior decorating of georgetown homes i decorate georgetown for christmas f three puzes m each of three town zones 5 5 three categories door dacorahon christens sni goootol ughhnoh g judging will be done between christmas new years fg j mono knp your dhpuy lighted 130 sad 1100 un it sponsored by j georgetown chamber of commerce year transmission but if children are realists so arc their parents and the par enl s realism is usually in the form of a simple question how much does it cost well of course there are cheap toys and expensive toys fortun atcly a child usually find the for mcr as acceptable as the latter realist or not he draws copious ly on his imagination to supply the details that the designer has omitted or mom and dad couldn t afford incidentally where is the mechanical substitute for that nerve wracking brr brr brrr that nukes up for the missing power unit barter judges rut like it or not ou cant paratt tos and mone people bems what they are they usually spend a little more than ihcj can afford for their children s toys grownups are better judges of quality than children and they will naturally make the best buy which usually means spending a little more than they had planned but cost docsn t interest children they will have just as much fun with a toy aeroplane that shoots out of a catapult as with one that is radiocontrolled the plain fact is however that it isn t the neb nun s children who have the most expensive toys working class families i am told spend more per bead on toys than the people whose names are list ed in the social register but there isthe exception i like to pic ture him as a successful bookmaker ielk living on oil royalties whose only criterion of value is money f for aim hardly for his child one british toy manufacturer has produced a replica of a grand prix racing car that is driven by battery and looks for all the world like a slightly smaller version of the real thing i wont waste time describ ing it because i am sure you won t be tempted to buy one but l can tel you if you are interested that in britain is costs 110 plus ano tber 10 for the battery so far 200 of them have been ordered which surprised the manufacturer who produced it as a special ex hibition showpiece almost as much as it surprises me your child may not be among the 200 speeding along at eight miles an hour in an electric rac ing car but this i am certain of he will be the happiest child on earth with whatever you buy him that is what is so nice about children elect irwin noble masonic principal ex comp irwin g noble will succeed ex comp charlie ren wick as first principal when the rosedaie floral flowers for all occasions wadding work corteges i a specialty cut flowers and funeral designs 32 albert st trx2952 we wire flowers halton chapter no 234 officers are installed on january ut- mr noble was elected to the office on wednesday dec 17th when the chapter held regular convocation in the masonic temple other officers for 1959 are 2nd principal ex comp john t arm strong 3rd principal companion sam penriee scribe e ex comp jack addy treasurer comp ed wilson ps comp bcv mood sn comp william kinrade ss comp john gunn js comp george si vill sentinel comp ed hall master of the 4th veil comp bernard dunning master of the 3rd veil comp gordon hariey master of the 2nd veil comp thomas niven master of the 1st veil comp victor gunn the january installation will be con ducted b rt ex comp george c brown be of good cheer and have a happy holiday foh of the wonderful things that come each year at christina v mw somerville imperial esso furnace oil zenith 67200 wellington cafe 124 ooctph st soots from dominion sood homo trianaki 72823 chinese food specialties takeout service when h comas to fine food and service everyone comos to us family dinners business luncheons tempting steaks sandwiches full course meals o tossdays loot 200 icecream 10 l