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toronto if world crossroads cpa links ontario to five continents by john q carrothers world treveller writer lecturer how big li an airline what makei an airline out standing difficult questions open to many inter pretatloni but canadian pacific airline qual ifiea on both counts its big and it s outstanding and toronto is the principal traffic center for cpaa world wide route pattern canadian pacific airlines domestic and interna tional routes extend over 50 000 mileafrom to ronto it links ontario with canada s major citiea tast to west and north to aouth it links canada with five continents on some of the world s long est air routes crossing the equator the arctic circle and the international date line yea ca nadian pacific u a big airline and what makes canadian pacific airlines out standing ask cpa patrons they re sold on cpa standards of service a reputation built on the yiilon integrity and leadership of men whb lcned flying men who transformed a flock of single- engined bush aircraft into a jet age airline and will soon propel canada into the supersonic era and beyond all this in a quarter of a century wherever jirllne people meet youll find agree ment the cpa story is one of the great sagu of flying the fulfillment of a bush pilot s dream a great international airline before 1940 commercial aviation in canada was an exciting story of small outfits operating on a shoestring despite innumerable difficulties prim- ith aircraft virtually no navigational aids and inadequate airport facilities they not only iur tived but they pushed back canada frontiers in the west and north ironically the only ones who seemed usable to profit from their endeavours were the pilots themselves it took the guidance and financial backing of the canadian pacific railway and the vision of a youthful veteran of bushflying to bring order out of confusion the young flyer was grant mcconachie destined to become a legend in the annals of canadian aviation as president of canadian pacific air lines he drew together a group of ten small inde pendent airlines and built them into the proud organization which today carries canada flag to the four comers of the globe canadian pacific first established its transcon tinental and domestic service then reached out over the horizon for new routes to conquer to hawaii and the south seas to the exotic fiji islands and on to new zealand and australia south to mexico and later to peru chile and argentina then came the long amiited air bridge to asia to japan and the market places of hong kong and southeast asia eastward the expansion wai equally rapid and dramatic first cpa pioneered the now popular polar route to europe from the west coast then the mid atlantic route from toronto and montreal to the azores to lisbon madrid and rome in 1966 another new link with the old world was added the speedy torontomontrealamsterdam service linked directly with canadian pacific s transcontinental flights from toronto and the west whether pioneering new routes or putting the latest types or aircraft into service canadian pa cific has put passenger comfort and convenience above all else and as the romantic era of canadian aviation fades and pioneers like mcconachie take their places in history a new breed of leader skilled in cpai super dc8 jetlintr the administrative and financial intricacies of international transportation moves into the exec utive cockpit such a man is j c gilmer cana dian pacific airlines recently elected president gilmer and his associates will pilot the airline into the supersonic era coordinating activity in a world wide network of over 400 offices and scores of cargo airport and operational bases canadian pacific airlines makes a substantial contribution to canada s economy as the opt ra tor of a world wide air passenger and cargo trans portation system the company produces millions of import dollars for canada every ear in addi tion to the expenditures made for equipment and supplies for wages and salaries of thousands of canadians wherever they wish to go cpa passengfrs enjoy the international standards of service and cuisme which have won acclaim for canadian pa cific airlines among the worlds most sophisti cated travellers but what you may ask can cpa do for me now well if you ve a dream to bu in hawaii or a suntan you want in mexico or even a sicond honeymoon to enjoy in europe canadian pacific will jet you there in style you ii be introduced to new faces sights sounds sun fun and excite ment wherever in the world you want to go in fact youll meet cpa in the air to everywhere ferrying businessmen to the orient gold from the yukon furs to south america farmers to australia and new zealand sun seekers to south ern europe sons to mothers and husbands to wives cpa can be justly proud of its part in bringing canada to the world and the world to canada on the road to rome three great cities capitals of the three great nations of southern europe jiatlons which have done a great deal down the centuries to shape the thoughts literature art sculpture morals and manners of the western world and today more than at any otlier time in a thou and years portugal spain and italy are waiting for the traveller and offering him more offering all the outpourings of that treasure chest of learn ing and spectacle and gaiety and history today southern europe is on the canadian travellers doorstep an eight hour flight on cana dian pacific airlines dc8 jetliner rome the eternal city is nonstop from toronto and other flight from eastern canada stop at lisbon and madrid en route to rome how much to get there you winterweary travel ler using cpas ten per cent down payment plan you can jet toronto lisbon return for as little aa 133 madrid for only 87 and rome for only 46 downnd pay the balance over a number of months the easy way portugal more than most countries in europe is wide open for the tourist long neglected while other countriea were being discovered portugal is now on the tourists must list portugal is walled towns hidden in valleys or perched on sandbrown hills they remember their r are j hard past and they are proud of it battling the arabs for more than five centuries turning back the spanish invaders and forging ahead to be come great explorers warriors and colonizers lisbon is cosmopolitan charming and so far has escaped the hectic pace that has clutched many of the countries to the north the narrow streets retain their picturesque air and their markets are busy and boiitrouaj their best hotels are excel lent and their first class restaurants as good as any in europe gorge yourself on sea food its excellent i spalnl olel spain means gay and colorful festi vals a rich cultural heritage and the exuberant good nature of its people madrid is unique and the largest of her busy and vital cities which have been thriving for centuries and yet they all have a grace and style and essence that is completely spanish spain means palaces and castles and museums filled with some of the worlds great works of art and delicious food in simple inns and the excite ment- of the fiesta and massive cathedrals tower ing over small towns and gypsy castenets crack ling iri smoky nightclubs and the beauty of alca zar castle and the matadors working the bulls in the colorful arenas on sunny afternoons in italy or the world for that matter all roads lead to rome rome is the city in which all italians find ex pression and youll understand why when you step from your cpa jetliner here is the vatican st peters here 3000 years trf history are gathered in some of the worlds best preserved architecture here are some of the worlds great museums palaces and when your day is done you can relax in fa mous restaurants surrounded by famous people enjoying la dolce vlte for rome is a major cross roads of the world just listen to the chatter in the sidewalk cafes if youre not convinced and rome is only the beginning of italy north or south the fine roads take you- to her great the antiquity that is roma cities her monumental ruins sea girt on three sides she has an astonishing number of fine beaches small villages tiny har bora all waiting for the enterprising visitor to discover rome is also the jumping off point the gateway for a great many countries yugoslavia greece some iron curtain lands north africa egypt turkey the middle east israel and india and the far east your nearest canadian pacific airlines office or your travel agent will bring you up to date on flights costs accommodations tours everything to ensure that your southern european jaunt will be memorable and enjoyable in every way calhetfrat malt spain next time cross canada on a cpa jet more and more the experienced traveller is using cpa s dally jet empress flight between our major cities toronto montreal winnipeg and vancouver there are several reasons of importance con venience quality and economy suppose you are a businessman from toronto route weit you board at 9 jn and your plane landa in winnipeg at 11 a m in time business lunch and an afternoon of solid work youre heading for vancouver same thing itewardeh lervei you a deltcloui lunch after nlpeg and you land in the wait coast city after noon in plenty of time to take part conferencei and other builnen during the noon thats what we mean by convenience quality ot course li built in to cpaa service remember that cpa is an integral part o vast canadian pacific transportation system cpas crosscanada passengers enjoy exactly same high standard of service and cuisine a passengers on its intercontinental flights bracing more than 60000 route miles and 6 tinents from our 2400 mile cross canada winnikq gateway to the prairies plan your trip with a 595 retailvalue 10 95 llvalue 10 95 13 diampufltec colourful plastic globes 13 diamsuflted on attractive stand every home needs one ideal gift for students limited supply only use this order form canadian pacific airlines 106 1200 west pender street vancouver 5 b c please send me cpa inflated world globes at 5 95 enclosed is my money order cheque d for name address city province pluie print if the cartfrm im looks aftar ctwow from thfa to ki your i smm i wfcja aala 2 uwbttouib mmmh pram a tin fr 4 flkradext 7 dap pram 5 mjom nmmm a at mm 10 tap pram 11 tiff tan 8 dfftmr u tap rnm 9 11 tart mm 10 u tap tam a m- torn 12 sil to 15 dm a 7 10 or 13 ofjums 24 dap 11781 note casta ratum all prlcai r tour canadian king k otar sir i would clrclt 1 2 3 is is mr mil addrnt city my