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=r --m tSK UUBB SHORE HEWS. THUSSOAY, wMSj ■ «P|%^ This Is Hon* a Modern, Grocery Store Should Be Operated W. G. Sherer Gives Rule* for Running a High- Grade Shop--Suggests Nation-Hide Campaign for Extermination of Rats and Flies, , the uy Winiam u. Sherer. . Dirty grocery stores mre * daily i«. . From •racy grocery there into the hone a variety of to be eaten in their natur partly or wholly prepared tor table. Until a very recent date, the of protection given to balk food products lffftlffiin left wholly to the merchant. Men of cleanly tawttette have kept duet away from their goods t^iiliir "If' IfftfrnM-Hl" frr--» their ap- pearance end salability. Some men, for money reasons, pro- tected their goods from rats and mice; others found dogs and cats a source of great loss and devised protection from the attack or these »nltn«l« a few men regarded the handling- of balk goods by dirty hands as n meth- od open to criticism by certain wo- men customers, and substituted vari- ous utensils foe the hand method for fear of losing trade. For many long years, the only ar- gument which a retail dealer recog- nized as a sufficient reason for protec- tion of balk goods, was this--"Dust, dirt and flies injure the appearance of my goods and I have to cut the price to dispose of them. Rats, mice, dogs and cats not only injure the looks, but the taste of my goods, so I most find protection against these pasts for the good of my pocketbook." In days of mild competition, this might have answered, hot today there is another reason. Wise men found that the flying, filthy dust of the street, the unspeakably vilo house fly, the plague carrying rat and the cat that feasted upon it--each had its separate and distinct menace to the health of the community. Why Public Sentiment Has Changed. Many agencies have contributed to the present state of the public mind: 1. The education of toe people re- garding germs and their transmission and workings. 2. The creation of a demand for end the passage of sanitary laws. 3. The instruction of children in the schools, and of their elders through the press and from the lec- ture platform, on the subject of flies --rats--cats, and sanitation. 4. The! Inspection of restaurants, bakeries and grocery stores by the Health Department, and the publicity given such Inspections. 5. The distribution of countless copies ot the state sanitary laws, and of bulletins relating to their enforce- ment 6. The twenty year circularizatlon of the retail grocery trade by con- cerns interested in the sale of sani- tary fixtures and the war cry of the sanitary inspector, "Cleanup or shut up" have all conspired to bring to pass an "almost" revolution in the American grocery store. Protection of Bulk Goods. The protection of bulk goods may well claim and call forth the vigor- ous effort of health and food author!- I--Mssvte every state. the "Filthy House Fly"--or suppose tint the words stored in stationary bins under the hack shelving or counters, or unpro- tected under the counter. 7. Toilet facilities. 8. Piuuwms from Iron and dirt •t fresh fruit and vegetables, figs, dates, honey and other articles to be oaten without cooking. ft. Non-employment of diseased per- 10. Discourage spitting on the floor. ir, added to these various methods of working, you "swat the fly" and -j"0*1**•inlanddo it right, and Rflfeff f*--r|do it through and with the strong help of too grocers' organization, you will not only make our groceries more sanitary, ant yon will find that the public is quick to recognize your de- partment as an important cog in the machinery off- government, worth all It easts and- worthy of an increased appropriation In the next budget. that weak by every form of publicity that every man. woman and child them--wouldn't the result tha> effort--wouldn't ton storekeeper learn a reason for pro- tecting his goods for health's sake, an well an for dollars' sake? If your fight for pure food has a good reason back of it--the same rea- w~ttjd" establish a worth-while rela The Anti-Rat Campaign. A nation-wide "swat the fin" cam- paign--wouldn't it jolt careless gro- cers? And wouldn't it nay? There is another campaign which might well bo started thin, fail: No grocer knows how much loss he suffers through rata and mice. In spite of all efforts, they get into his goods sad live off of them. I nay to yon men whot know the disease-bearing Units of the rat, and its power to damage and destroy food, that the most popular rsmsjsign you could inaugurate for October. 1914, would he a "bat the rat, 'raus mit 'em" eempalssi thai would-rid the stores, warehouses and granaries of millions of rodents that otherwise must be fed all winter. Such a cam- paign would command strong news- paper support; the property saving would be enormous, and the atory of the habits of the rat, accompanied by your several prescriptions for ridding the premises of his tribe, would have appreciative attention from your clien- tele of grocers. Every agency which has aided in n "swat the fly" campaign would co-op- erate with equal vigor to "bat the rat." If these two great and worth-while efforts could be thoroughly organised and well handled for two or three years, the habit would become estab- lished and every grocer in the land would be benefited, his wealth in- creased, and the interests of the pub- lic served. I am Impressed with the great ben- efits which would arise from combin- ing the machinery of your splendid organizations In some nation-wide ef- fort as a demonstration of the good you are accomplishing. I believe an annual "bat the rat" fall campaign offers a fine opportunity to start things along that line. Every grocery trade paper in the country would lend its aid. Every boy in the land would take a keen interest. If you use the grocers or their state and local organisations to start and further the movement, you will do a diplomatic thing and se- cure much helpful co-operation. When I say "bat the rat," I ac- knowledge my obligation to an ac- tive official of the state of Louisana for the slogan. It is a great thing to clean up a state, but it is vastly more worth- while to start a movement which shall sweep from the Pine Tree State to the Golden Gate and cut down by many millions of dollars the winter feed bill of the rats and mice. This campaign, Inaugurated by you, and carried forward by aid of the gro- cers, would reflect credit on both, and soning demands that bulks foods-- that is--foods handled by the grocer in bulk to be used on the same table, at the same meal, should be handed to the consumer in the same clean, pure and healthful condition in which those goods ^came to hie store. In short, If pure food, why not clean food? Publicity is the most useful means of advancing your work. The slov- enly store-keeper dreads It, and the careful store-keeper profits by it. Wise publicity is your best weapon. Sup- pose, for example, there should be planned fcr nest spring a nation-wide "swat the fly" campaign, beginning in the South and following the season North. Let proper authorities in ev- ery state--at a date mutually agreed upon--make a concerted attack for one full week. Every blow aimed at the fly is a direct rebuke to the store-keeper who invites, entertains and feeds him. Suppose you furnished, through the treat press organisations of the coun- try, the kind of stuff that newspapers are always glad to get, and saw to it that the news appeared in every paper, largest and smallest, trade, re- ligious, farm weekly, monthly maga- zine and all; suppose all the schools of every state were supplied with good material, such as some states fur- nished on the subject, and the presen- tation of the facts be made the teach- w'b duty for a certain week. Suppose the Health and Pure Food authorities secured the co-operation ot the hundreds Of grocers' organiza- tions, of the women's clubs, the boy and girl scouts and the school chil- dren--suppose the big men and the lit- tle men, and all of the men of all Tour forces got onto the platform for a week before the actual starting of ♦he campaign and told the people again *hy. they should "swat the fly." - -and suppose all your inspectors = *sre put to work" in the field at strategic points throughout each state -*ou!d it, or wouldn't it make an impression on the fly population, and *ould, or wouldn't it be a mighty worth-while effort? Suppose all the school children warn required to write a composition on tionship of mutual interest and co-op- eration. And among the "wise publicity" plans in dealing with grocers, there should be included always, and ev- erywhere, constructive suggestions as to good, and better, and best ways to protect bulk goods from all recog- nised pests, and at the same time for eradicating the causes of damage. My suggestions for the promotion of cleanliness in grocery stores may be summed up in a few words--thus: 1. More frequent, thorough and comprehensive inspection, paying par- ticular attention to the under side of things. 2. Equally thorough and painstak- ing instruction,.. particularly in case of the foreign-born grocers, as to how to make the store sanitary. 3. Information (where such Is needed) that sanitary fixtures are In the reach of all grocers. 4. Persistent publicity, bringing strong pressure on willful offenders, and further publicity as to the rights of consumers in demanding cleanli- ness and sanitation, and still further publicity of the sort most appreciated by a public official; namely, the hearty cooperation of magazines, newspapers and the trade press, in pushing for- ward such worthy movements as you shall set going. 6. Getting place on the program of meetings of local,.state and national organizations, of retail and wholesale grocers, and preaching cleanliness of stores, protection of goods and sanita- 8. The adoption and promulgation of the State Health Decrement's "Ten Requirements for Grocers" as follows: 1. Screening against flies. 4 Condition of basement, or other store-rofto. as regards dampness and opportunities for contamination of J. Protection of dry bulk food stuffs, from dust, flits, rats, mice and dirty hands. === 4. Cleanliness of walls, fleora.-ttten- slls and refrigerators. 6. Exclusion of dogs and cats. 6. Bettor protection for goods now GANAL HAS CUT I TO ORIENT i iii Have Great Effect on Commercial Geography of the World. SAVING BIRDS GUTS THE COST OF LIVING tfSSS "MAGGIE PEPPER" COMING TO VICTORIA (Continued from Page 1.) Be says that certain species ot birds Consume millions of mosquitoes and disease-brooding insects that annually collect a toll of death among the cat- tle. Examination of the stomach of a night-hawk revealed 500 mosquitoes, indicating n tremendous slaughter among these enemies of mankind. In- sects are more numerous than any ether known form of life. Their appe- tites are as astounding as their num- ber. Caterpillars are shown to con- sume twice their weight In leaves each day, which would be just like a horse consuming n ton of hay each day. Observation of the feeding habits of the chickadee showed that they ate a large number of eggs of the gall canker worm moth. In the spring, when the female canker-worm moth ap- peared In the orchard, the chickadee fed on these and completely cleaned them out of the orchard. Mr, White says that the way to cut down the cost of living is to save the birds and thus save the crops. In a circular v.hlch he has Issued ho says: His Declaration. After ton years of daily contact with -wild bird me and, at the sug- gestion of numerous friends--I have decided to enter the lists for wild bird conservation country-wide. I will finance my movement with sums, up to a reasonable amount, taken from my private accounts. I will devote such time as is not de- manded by my personal business in accomplishing tho aims and purposes set forth below. My Aims and Purposes .. To inform the greatest number in the shortest time regarding tho eco- nomic value of our wild birds. To demonstrate that active interest must follow knowledge on the subject before wild bird life will be material- ly benefitted. To obtain and offer authentic infor- mation concerning wild bird life, Its preservation and protection to all who are interested. TO make known the scientific fact or facts that underly any devioe em- ployed in tho conservation of wild bird life, prior to advocating or en- dorsing It for use. To co-operate to the best of my ability with all movements, direct or indirect, that tend toward the preser- vation and protection of wild bird life. To assist in protecting the farmer and fruit grower from the enormous annual losses caused by the inroads of countless pest*, and cluo to a lack of normal wild bird life. To help protect our forests by in- creasing birds that check tho on- slaught of myriads of harmful insects. To lend aid in securing legislation that will lead to the preservation and protection of wild bird life--I. o. gov- ernmental reserves, federal and state laws, etc. CIVIL SERVICE EXAMINATION. Clerk-Carrier. An examination for clerk and car- rier will be held at the postofftoe in this city on September 26, 1914. Age limit, 18 to 45 years on the date of | charges.'* the examination. Married women' will not be admitted to the examina- The National Geographic society at Washington, D. c. issued the follow- ing statement on the ,probable effect ot the Panama canal on the commer- cial geography ot the world today: "It, seems that the Panama canal will carry most of the freight passing between tho eastern coast of the United States and the. western coast <<f Latin-America, and that the shorter distance and lower rates which Hi offers will greatly increase that trade; j that the trade between the eastern and western sections of the United States will be greatly increased and transported at a much lower charge per ton; that it will sufficiently shorten the distances to Japan, north- ern China, Australia, and New Zea- land to increase steamship service and materially increase the traffic with those countries, and that the European countries will use the canal In most of their traffic with western America and in exceptional eases with northern Asia, Australia and New Zealand. "The canal has shortened travel routes between New York aud Yoko- hama by 3.750 miles; between New York and Shanghai, about z.ooo miles; between New York and Australia, about 3,000 miles, and between New York and western South America, by from 3.500 to 7.000 miles. It also re- duces the distance from Europe to western South America by more than 5,000 miles International commerce doubled in the thirty years following the opening of the Sues canal, and business and personal inter-relation- ship between the Occident and Orient was increased in like proportion. Will similar results follow the like short- ening of trade and travel routes by the Panama canal? • "Highways of travel on the ocean are influenced by surrounding condi- tions just as are those on land, so that the shortest distance between two gtveg poiais fa net always ■too-hosa- Plentiful freight supplies, interchange- ability of the products of the coun- tries forming the termini of the routes, 'way stations' on such routes, plentiful coaling stations, and cheap coal of a quality suitable for steam- ship engines, and even favorable winds and ocean currents are among the factors contributing to the success of routes of travel upon the ocean. "The sections of the world which may be considered as probably within the 'sphexs ot influence' of the Pan- ama canal are the eastern j and west- ern coasts of America, tho ^eastern coast of Asia and the Islands of the Pacific. All of western America is nearer to Europe than formerly, and all of western America and most of eastern Asia and Oceania are nearer to the eastern coast of America. A study of tho production and consump- tion of the various countries lying within the canal's sphere of influence shows that their various products are thoroughly interchangeable. \ A study of distanqes also shows that both New York and New Orleans are now so much nearer to all of western Amer- ica than is' Liverpool that we may ex- pect an increasing share ot the trade of that section to fall to the lot of eastern North America; that the east- ern ports of the United States are. considerably nearer to Yokohama, Melbourne, Sydney and Wellington than Is Liverpool by her shortest route, but that Liverpool is still nearer Hongkong and Manila than either New York or New Orleans via Pan- ama. • "One of the most important results of the opening of the canal will doubt- less be found in its effect upon the movements of merchandise between the eastern and western sections of the United States. The data at hand seem to justify an estimate of about 3,000,000 tons per annum of freight moved by rail and about half a mil- lion tons by water from the Atlantic coast section to the Pacific coast sec- tion, and about an equal amount from the Pacific coast section and Hawaii to the Atlantic coast section. The freight charges on these 7,000,000 tons are estimated at from $250,000,000 to $300,000,000 per annum. The canal will chop huge amounts from these Charles Klein's Play is Sched- uled for Week Beginning September 13. "Maggie Pepper." the play that comes to the Victoria theater for one week commencing Sunday, Sept. 13, is the work of Charles Klein, who has given to the stage such dramatic treats as "The Lion and the Mouse," "The Third Degree" and "The Music Master." This makes the first appear- ance of this play in this city at popular prices. Gazzolo, Klimt and Rtcksen are responsible for this'arrangement, having contracted with the Harris Es- tate, the owners, to produce it with the original production and a cast equal to the one that appeared in it at higher prices. "Maggie Pepper" Is just the kind of a play that the pa- trons of the Victoria theater enjoy, as it deals with the conditions that befall a young girl who seeks employment in a large department store, for Klein gives us in Maggie Pepper a character we meet every day, a girl whose ambi- tion is to make life a pleasure for all- She comes in contact with--a girl whose struggles are not only to over- come her own hardships, but the bard- siliim aiiii uuuuira ui uiiina. Maggie is a girl who is familiar with the world, Its good and its bad, and her fight to make those around her and dear to her see the goodness in being good is one of the features that makes her the charming creature sho Is. ANNOUNCEMENT. Miss Oilne Berkenes, Sptrella Cor- setiere, wishes to announce to her many friends and customers that she has returned to Bvanston and will be pleased to call by appointment with her new line of Fall models. Orders placed early will be assured prompt at- tention, ltp Phone: Evans ton 1997. Address: 518 Hamilton St., Bvanston. Illinois. t!on. This prohibition, however, does hot apply to women who are divorced or those who are separated from their husbands and support them- selves, but they are eligible for ap- pointment only as clerk. Applicants must be physically sound, and male applicants must be not less than 5 feet 4 Inches in height in bare feet, and weigh not less than 125 pounds without overcoat or hat. -r- For application blanks and for full Information relative to the* examine* tion, qualifications, duties, salaries, vacations, promotions, etc., address Immediately JENNIE D. SHANTZ. Secretary. Board of Civil Service Examiners, Fostoffice. Wllmette, III. Youth e Meroest § save. "Tho training of children is a con- fessedly difficult task," nays an edito- rial writer. No more difficult than the training of parents. Many chil- find the task of conquering the snd old-fashioned ideas of Toledo Blsde. Boon for Jealous Wives. A small crowd had gathered out* side the store winnow where an auto- matle typewriter was on exhibition Two women etopped and What Causes Twilight. Owing to the fact that the earth has an atmosphere, daylight does not disappear whenever the sun sinks below the horizon. The rays ot the sun still strike the upper regions of our atmosphere. * and thus we. have twilight and the gradual darkening of the sky and disappearance of day* _Ught^-------------------------- ---- V THEATRE Belmont Express Sta, aSSffiSZi HHEFFIKLD * I1KI.M(»XT AVBS. One Week Con. Sunday Mat. ISABEL RANDOLPH IN fB* l»r CHARI.KS KF.KIN fH8Tfl«atf.r,Ulrtlto BARGAIN MATINEES THURSDAY. SATURDAY ■■■■ ;'W* oystem curtesy over the telephone is of the utmost impor- tance. The telephone reflects the accents and inflections so perfectly that irritation entirely foreign to the matter in hand may be unconsciously and unin- tentionally injected into it Con- centrate on what is being said. Speak with a smile. The voice with the smile Chicago Telephone" Company H. B. Gates, District Manager ( __* A Brief History of Les Cheneaux By FRANK R. GROVER, Esq. A book every lover of the Mackinac country should hive. Beautifully printed in Sepia or India Tint stock, illustrations on Vellum Plate. From the press of the Bowman Publishing Co. Bound in Boards and boxed, per copy . . $1.00 Bound in Heavy Paper, per copy .SO See Display at CHANDLER .v.sMO 030 DAVIS STREET mmmmm Real Estate Agents, Broken and Buyers of North Shore Properly Stores, Offices, Flats and Residences for sale and rent in Evanston, Wilmette and Winnetka. 1--i Ntfti*t*4 asd /MTfKf PUeM 1564 SHERMAN AVENUE Classified Business List GENERAL MERCHANDISE &*zl dU*./&£* ; jf&i ■ ■ aa "j '4fmC"> *t.mr% <iy«i>i Oar materials for the Pall and Winter peered In, I season of 1914-15 are now here and we Interestedly watching the keys bob up cordially inviteyou to call and Inspect and down apparently ot themselves, same. We guarantee our work. Presently one of the women turning to her companion remarked: "Jenny, that's the kins of a typewriteryour j iqfttf ami Gentlemen's Tailor husband should have In njs office In- j---------------- stead of that blonde-haired thing." WM. KAPLAN Carlyle and his wl 5-frtghtened that it Is sad 625 Railroad Ave. ■ Phone Wit. 667 to think of it. Replying to a letter of his describing his fantastic terrors, ■he wrote: "For heaven's sake get into a more benignant humor, or tho win JEWELRY PURCHASED AT THE HOUSE Of ^aw <l- LRchoerQ ^% DIAMONDS fMrftfa stl ViSS not only wear a rery original aspect, bat likewise n very heart-breaking one. I am to go through with it Deftfllftfl CawdOf- Candor m telltn* the other fellow something him sore si Press. la lUjSadrtili merchandiae ml d«nonatr*tM iU right to th« confident, of «JL________ 1041. state it. °MI »iw s»wa^eir____ fiteammtntfrd to wur rmitri '^Tiffing Machines French, German i "iu. Spanish Language m mww j wiaeflse erj'W • mw vssrni » jiemimitartuntSMCBieM r~7 GROCERIES Fine fruits--In and oat of sea- son--always form a part of oar large stock of Select and Fancy Groceries. Baker's Steel Cut Coffee Is Good. GEO. B. WINTER Quality sad not Quantity--the best for the money--Is our mot- to. Oar large stock of groceries Is always select, and Fresh Fruits and Vegetables a speci- alty. A. S. VAN DEUSEN All Wtrlat GmMSMtd _li Electric Shop HARRYA.WITKOWSKT WIRING, REPAIRING CLENCOE, ILLINOIS > AST JEWELERS AUGUST RODELIU1 Successor te Rodelrus A Ass Expert Watchmaker ami Repairing of complicated and clocks. Many years' ence with neat known houses. Phone 2632. Sff DmSl MEN'S WEAR Clothes Ready Order. Packard Sorost* Shoes ■ for Children. Gentlemen's ing Goods. HAYES a HAYBI HOTELS THE AVENUE Private Sunday Dinner a 1 to 2:30 P. hi Phone 1110. HOUSE. m Red Cross FUtsrs gs ftff csisssosssw ssjsj sysssss ally cleaned ftl ft contfttt • ••••Ilk •d btteMev 3Dl2 CUA9. •. WALLACE. Aseaa 1*21 Orriaftoa Av». Tit- tNtftSlSH Sff