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he La NEWS The Timely Record of Community Event* 70L. IX, NO. t WILMETTE, ILLINOIS, FRIDAY, NOVEMBER 11, 1921 TWENTY-FOUR PAGES PRfCE FIVE CENTS IME PAPERS ARE GUARD OF NATION fclhority Say* Horn. Town Paper* Ri,e Promptly and Capably To Every Emergency at Home end Afar )T ALWAYS APPRECIATED Avoids Sensationalism and In Its Clean Wholesomeness Appeals To Best Class of Citizens D By Wright A. Patterson I The country communitiesâ€"the vil- l]a<re the small town and the small Etv-arc the backbone of the Ameri- â- can nation. They are the communities â- to which the nation turns in time of Mistress and emergency. They are Even more than the backbone of the Kation. They are the bulwark of our â- modern civilization. Just at the close â- of the World war, Mr. Balfour, for- eign minister of Great Britain, said to |the writer in London that the entire â- civilized world must look to the small â- towns of America to preserve for the â- world the civilization that it had taken â- centuries to build, because the small â- towns represented a substantial solid- Ifty that the tremendous upheaval of [the war had not affected, and it was â- only such a foundation that would â- preserve the structure of civilization. Iâ€"The n:emettt-that4eec»s-the-people-of [these country communities together, [working and thinking along uniform- ly sane and safe lines, that makes of [them that "substantial solidity" on [which world civilization can rely for (a foundation, is the country pressâ€" [the village, the small town and the Ismail city newspaper.- Country Paper Wholesome The country newspaper goes to its [readers dev^jfo of that sensationalism [that is so prominent in thernetropdli- Itan papers. It carries~fo its readers [the news items that represent the joys [and sorrows of their friends and piei^orsrawt'-Jeecp* twSh*arts-of the [people of the community beating in [unison. It goes to its readers with [that sane and kindly advice on local, |state, national and world problems: [advice that' is the result of thought [and study beside the hearthstones of [the nation, and not in the selfish marts |of trade, or the brightlights of city [frivolity. It goes with the influence [of a known and respected member of | the communityâ€"its editor back of its | every word, its every opinion. It goes I to a people, the people of the country [communities and the farms, that are I more capable of thinkinsr along sane. [unselfish and practical lines than are â- -those who are surrounded by the I selfish and many times evil influences lojf-the large cities. Rut the influence of tht country I newspaper goes far beyond the com- Imunitv in which h is printed. Na- Itional legislators in the halls of con- I pre<s .realize that ths influence is a I power to be reckoned with. « That jjjftc'n the country press speaks in uni- iieto on any national subiect it is but I voicing .the sentiments of that mighty i-forrmtie people of the country com- Ktnunities the people in whose hands. |%ays Mr. Balfour, rests the destiny of I world civilization. During our participation in the I World war the country press stood I stalTnHrrv^rTd unselfishly back of the I nation. It did nothing to create dis- I sensioti among the people during the I .time of emergency, but it did carry to I its readers a continuous message of I patriotism and national unity. In each I community it wiped away much of I factional lines, and created an atmos- I phen of intense Americanism that I welded the American people together I regardless of place of birth or an- I cestry. Value Not Always Understood JB.nl the people of the cities do not I always understand the value of the I country press. With the increased de- I. matul tor war supplies" there came a I demand for a decrease in the con- I sumption of the ordinary needs of I Peace time. Among the things the â-  consumption of which must be cut I was paper. A city man "was at the I head of the department that regulated I the use of paper, and he felt it ad- [ visahlc to so limit the amount of pa- I Per available for the country press as [ to seriously cripple all of these pa- I Pers, and to have entirely closed many I °f them. It was the privilege of the [ writer to present the ease^of the coun- |-*ry-pre^s to this_man, and it did not I take him long to see that the govern- [ tnent could not afford to in any con- I uderable degree cripple an institution I that represented so much of national | ?ood as did these country newspa- I P«rs. HELLO MU*. V«U. I *f OATS ARE GETTING h HO.IWPHT HEARMWT That HAVE VOU KEN OVER TO tW- OWWlATETDrt, YET? THEyHAVE A NEW PAV6HTCR THATSHEWi] 1t>ME) <THATWA> A ^ (JREAf 5ALE THAT JOHNSONS' POTW WEHPiP IMMEPIT COMMUNITY PAPER IS RECORD OF PROGRESS Lake Shore Publishing Company, One of North Shore's Most Youthful Concerns, Shows Remarkable Growth CHERISHES LOFTY PURPOSE Aims To "Build" Its Publications "Up To the High Standard" of North Shore Communities Home Town Paper ^Week Nation-wide Natives of Villages and Hamlets Throughout the United States Recall Days of Yore Back-to TownCmtj Many towns have their Home Town week nowadays, but all the boys and girls who have wandered from the native heath cannot get back to enjoy the loved surroundings. But all can subscribe to the old home town paper and thus keep well in touch with the spot they once called home. What joy to run over the school promotions and find that the tots of a few years ago are moving higher and higher in scholastic circles and eventually blossom forth as the "sweet girl graduates," or the clean, strong boys discarding knickers. He Knows It's Value Just watch that hardened old city codger open up his home paperâ€"it is the first thing he-picks up out of his bunch of mailâ€"and what can he find there to interest him? Angus Mc- Cugan's horse died yesterday; Peter McGregor will run for the county clerkship; Horace Jell hopes to win the secretaryship of the Hilltown Ag ricultural Society; Lydia Munger has opened a millinery store; Mrs. Brown lost her hand satchel in the butchery; Dr. Dorland is attending Clara Brown, who is dOwn_ with'a severe cold; Mrs. Plater broke her ankle and is in the county hospital* Yet though he smiles at the old-time styles and expressions he enjoys it all over and over again, for it takes his mindVback home where his won- derful boyhood daysâ€"happy ^ays- were spent. How many residents of any com- munity have .ever- cons^d^re^l. jgfe1 might happeiiTf there were no. news- papers? Just previous to "Subscribe for Your Home Town Paper Week", which is observed the country over November 7-12, is a g&od time to re- call the plight of Macon, Mo., not long ago, when fire put the Chronicle-Her- ald out of business for two weeks. According to The Publishers' Aux- iliary, the old town crier, relic of many years back, was yanked from his hiding place, dusted off, and put back on his job,- with a jangling bell, a megaphone, and a fog-horn voice only a little worse for long disuse. It may have been a novelty for two weeks. But think of a community without printers' ink, compelled to get its announcements of auctions, sales, court sessions, births, marriages; deaths, epidemics of sickness, dog or- dinances, board meetings, commence- ments, tax notices, advertisements of help and situations wanted, accidents, and the rest, through a shouted word like that of the ordinary train an- nouncer in a city depot. The town crier was a romantic figure in his day, but few towns would like to re- turn to his ministrations now. When one thinks of the temporary plight of Macon, and that it might become the permanent handicap of many towns, it is well to think of sup- porting the local paper. National Editorial Association; Other 'Agencies tfoost *Home Town Paper Week" 4 "Subscribe Now," ^SloganrForWeek X 'Subscribe to your home town pa- per. THE COMMUNITY NEWSPAPER (By Bob Adams) Of all the sheets from East to West the local paper is the best. Deep is our love and deep our debt to Record, Journal or Gazette. When first I landed on this ball, a bit of flesh wrapped 'round a squall, it welcomed me with joy and pride my life has never justified. It follows me my whole life through, with word* all kind and mostly true; and even after I am hearsed 'twill tell my best and hide my worst. When in Oshkosh or Wickiup I wander homesick as a pup, or if in foreign lands I roam, it brings me pleasant news of home. Across the sands, across the sea, the old home paper comes to me. It is a friend both true and tried, and !to it, gents, 1 point with pride; yea, I will hock my Sunday pants to pay up six years in advance. _.______:_. MJCX1E SAYS C uSSHi £v *AAvJ V4V*Ov AUJOft BRAG&kl' A&OUrr H\w MOWS YCKMW IS* GOtttfA. OBSERVE "GO&SCRtBe FOR VOUJ^ HOME TOW* fcfcPE*" WEEK, VIOVH -WW We CfrUJEP vus *ccrc>mott -<o re, e*,. euBseavottt' feci *tw? owe R£U*&L8 OHEET V Sor<jou* .it . This is the slogan of a new nation- wide movement backed by the Na- tional Editorial association and other agencies. The movement has back of it far more than a selfish desire on the part of newspapers to acquire increased circulation, for it is, in effect, a step toward the perfect unification of Am- erica by the strengthening of ties that bind everyone to his native soil. The Big Letter The campaign is, moreover, an ex- cellent opportunity to boost the home town. The men and women who were born and reared here have some of them, been away for many years and many important changes have taken ^laceâ€"changes in which they would be greatly interested. It is more often the case than not that private corre- spondence overlooks these changes, however carefully one might attempt to write "the news" in a letter. „ The newspaper, on the other hand, prints all the items of interest, large and small, and is the ideal medium -1 through jwhich to keep in touch with ~rin the old home town. . For those away from home and those who are here The Home Town Paper possesses an interest as com- manding as are the interests of any other community institutions. It rep- resents a service as certainly as does the telephone and the suburban train. NOT A THINGâ€" BUT A SERVICE The Home Town Paper- Some folks make the mistake of thinking of the home town newspaper as a thing, a contriv- ance of ink and paper, some- times not a great quantity of either, when compared with big city papers. But the home town newspaper is not a thing, it is a< service, just the same as is the telephone. And just as the $12 or $15 a year which we pay for the telephone service seems not too swell, so is the $2, which at most is charged for the home town paper, trifling, compared per, itself an institution, rend- •rt to alli theother institutions of the community. Subscribe now to your Home Town Paper. By E. W. Weber (Editor, Lake Shore Publishing Co. Publications). At 1222 Central avenue, Wilmette, stands a modest two-story structure bearing at its front the unpreten- tious sign, "Lake Shore Publishing. Company, Publishers of The Lake Shore News, Winnetka Weekly Talk, Glencoe News". " " - -. There is almost nothing about the place and its.environs to claim the at- tention of even the most scrutinizing observer. The bewildering confusion attributed to the editorial rooms of the metropolitan daily newspaper of- fices, and so dramatically portrayed in fiction and on the motion picture screen, is utterly lacking in this little newspaper office which, on the con- trary, may be said to approximate the ultimate in tranquility and order, such as may be found in any average busi- ness l>ffiee. ~^T~. ~ Daily there come into this office numberless thrill-laden messages, as well as a plentiful variety of simple facts, which, in the aggregate, con* j-titute the record of progress and de- velopment in community life. The "Timely Record" Faithfully, each day, a corps of news experts, who know their field and its possibilities, are engaged . in -task of collecting these bits^ of in- „ mation. composing and sorting, con- densing or enlarging with reference to relative importance and placing 'litem before the citizens of the com- munity in the "Home Town Paper", the "Timely Record of Community Events." The news of Wilmette, Kenilworth and Gross Point finds a "clearing house" in The Lake Shore News, the Winnetka Weekly Talk records the events transpiring in Winnetka and Hubbard Woods, and the Glencoe News follows the "happenings" in Glencoe. Each week announcements, of im- portance concerning individuals, clubs, churches, social groups, schools, Par- ent-Teacher associations, libraries, municipal offices, community centers, and from a score of other sources ap- pear in the columns of these suburban weeklies. Each paper confines itself to the news of the community in its field, extending its columns also to news of towriship-wi<}e jnterest or of state or national cha^actjer. Policy of Fair Play The Lake Shore Publishing Com- pany, adhering religiously to its policy of absolute fair play and the recount- ing of wholesome news, to the utter exclusion of sensationalism, has ex-. perienced a remarkable growth. Form- ally incorporated in 1916, the history of the company is marked by a con- tinuous record of substantial develop- ment in every branch of its activities.* This youthful and vigorous organiza- tion's imbued with the fixed purpose of "building" these community news- papers "up to the high standard" of the north shore, to be representative of its best interests and typical of this, the nation's finest suburban commun- ity. The continued co-operation from community orgtfimzat'ons ,an^ from individual citizens is essential to, in- sure the achievement of this desirable end. A MESSENGER TO GARCIA The local newspaper is the mes- senger to Garcia for your town. It goes out to the world as an advertise- ment for the community. To be a good advertisement it must be a good news-' paper. To be a good newspaper it must have the support osV the people of the community in the way of sub- scriptions and advertising. Are you doing your part toward making your paper q, good advertisement for this community, one that will carry the kind of a message the people of the communityjvish carried to the world? A COMMUNITY SERVANT The local newspaper^ is the servant of the community in which it 1i p«uV- U«h«.a, hut to be a good and efficient servant it must be fed by the people it-serves. It is anâ€"institution of the town quite as much as are .the schools and the churches, and quite as much •entitled to support.