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ad charge e banquet, and the1r It is a~ t calendar. tributed in Maternity IG axicabs, and Truclta · Deadlieat of~· !Jtll Motor Vehiclea, Claim es k "··· ,encoe ..... 34Z According to the figures published trucks operated in 'cook county .was a in the daily newspapers 725 deaths death car and one out of every 615 wer e classified as motor vehicle deaths passenger cars was a death car. The significant fact in connection in Chicago and Cook county· during with these 633 deaths is that taxicabs th e year 1923. The accident preven- and m.otor trucks are decidedly more tion department of the Chicago Motor deadly than is the ordinary automobile. Mo ..n Au*--,.;JJle Ne·- 011 n..,,..e -w~ club has analyzed 713 of these deaths. Then two classes of vehicles were '~ "'""'"' ~ ru.e;· 4&/U The records on this remainder are not onlyf17.7 per cent of the total vehicles ,::;;:=:;;;;;:;;;;;=:=:=:=:=:=:====:::::;::::;:;:;;;;~::;;;;::;;::;;;;::;;;;::::::::===--; complete. caused 35.5 per cent Analyzing the 713 deaths one finds that 92 of these cases could not be properly classified as automobile ~lmVJCE $1,175.00 F. 0. B. Tol.tle 149&00 death s, for' example, 21 were due to &1\ · . SALES-ROOM AND SERVICE-STATION steam railroad accidents and should 117 be called railroad accidents not auto_ C. H ·. BRIGCS mobile accidents; 28 were due to street cars and should he called street car An man had a talk accident s ; 7 were fire department ing in ad Wilmette with one on of advertisthe boys vehicle accidents ; 4 were motor bus at Motors Service, Inc., the other day accidents ; 2 were motorcycle accidents; and the latter's opinions and state5 were bicycle accidents ; 3 were carbon ment of policy in this matter are inmonoxide accidents; 1 is listed as un- teresting and as follows : known and there were miscellaneous Wilmette is not a bargain-hunting other causes. town. People .do not buy things for In the new Moon four-passenger Coupe-the luxurious Six hundred and thirty-three of the which they have not previously felt Sedan or Petite Sedan-you will find the same outstanda need. To illustrate-probably one713 deaths of which we have positive ing individuality ·of Moon design-the same thoughtful knowledge can be classified as motor half the readers of Wilmette Life are consideration fur every detail of construction, upholstery vehicle accidents. Of the 713, 9 ac- housewives and one-half of that numand equipment. cidents occured outside of Chicago or ber must at once, or within a day or Cook county, 7 outside the State of two, purchase coffee. Therefore, a Tlu Moo" bodies MOde e.rcltUiwly by Ptlll....,.. Illinois, although the persons injured firm advertising a bargain coffee today died here, which leaves 633 fatalities may reasonably expect to sell some actually happening in Cook county. quantity of that commodity. How Of this number 195 were caused by tver, at the most only about one-third 87.g SlaeridaD Road 18Z8 Da-ria Street taxicabs, 147 motor trucks and 381 by of the readers of Wilmette Life are Chica·o E.--atoa, llllnola car owners, and of that number only passenger automobiles. A large perShelhake 1)87 1111-1111 one-tenth, on any particular day, feel centage of these deaths were realty the immediate need of tires, oils or not chargeable to the carelessness of the motorists involved. For instance: 89 persons were killed while running across the street, dodging in and out of traffic, 12 were killed while stepping from behind parked automobiles or other vehicles, 4 were killed while hi~h drunk , 13 deaths occurred in garages, 3 from carbon monoxide poisoning, 1 person was killed in the basement of a department store being crushed between an electric truck and the wall of the building, 1 was killed by being U-Drive Cars Storage caught between an automatic dumpbody of a truck and the truck chassis, For Rent Supplies 1 was knocked from the end of a truck which he was loading, 3 deaths occurred when automobiles caught fire , 1 death was caused by an autoDODGE BROTHERS WILLS SAINTE CLAIRE mobile striking a dead horse in a poorly lighted street, several were MOTORCARS MOTORCARS uused by children roller skating in the street and stealing rides on motor trucks. Phone Winnetka J65 Of the total 633 accidents, the records show that 76 were due to ap-1~::::::::::~::::::::::::::::::::::::~::::~:::=::::::::~::::==::::::::::::~::::::::::::~ parent carelessness on the part of the I· drivers. Some of these were where the motorist drove into a safety island, skidded on wet pavement by applying brakes too quickly, drove off country roads while trying to pass other vehicles, or drove at excessive .rate of speed Of these 76, 21 were drivers of vehicles · involved in accident s, 33 were passengers and 22 were pedestrians iniured as the result of this careless driving. Ja., Walk.,.. Pwiled Taking the 633 deaths listed above U Nl VERSAL we find that 296 were killed in the middle of the block. There is no Jaw that prevents pedestrians crossing in the middle of the block if they so desire, but the Chicago Motor club con tends that this figure should be stressed so that pedestrians may see the danrrer of this procedure. It is difficult for even a most careful driver to stop when a pedestrian runs across the path of his automobile in the middle of the block. Two hundred 01.nd forty-six accidents more Ford can and trucks w~re prooccurred at street intersections, 61 acduc~d last year than the previoua cidents occured at boulevards, and 30 on country roads, in yards, private ,.~ar. 110 increase of over 50 per cent. grounds and . other points. It witt heseen that only 61 accidents occurred at boulevards allainst 543 on city In epite ol thae tremendoue increa~ 1n producnon, ir ~ streets. This seems to point (out the impos~ihle ro met-r delivery requirements dunn, the epnna fact that pedestrians are much more and eummer month· wher. arden for 350.000 Ford Can careful in crossinll( houlevuds and it and Truck· ClOuld noc be filled may be presumed that they can bf. educated to use the same amount of Tru. year waoter buym& tor ammt>diate delivery been caution when walking on other streets. more acdve tbar\ ever before-and in addition 200.000 Of the 633 deaths 516 were oedestrians. 74 were passengers of thf" orden have al...-.dy beea booked throuch the ford Weekly vehicles in'Volved, 40 were drivers of Purchue Plan lor ·priDe delivery. vehicles and 3 were empl(lves of ownf'rs of vehicles involved. 318 were men Thdr c:lMtlf andicare that the demand clurioa thil 164 were boys. 90 were women and 62 eprina and .ua:D~Der wiU be far pater than ever. and diAl 'Were l{irls. Bv fAr the larger o"'r· orders ehoulcl be Jllaced ammecliately with Ford 'Dea&en · cel'tlll"e of bovs and J!'irls Wl"re k:l',.,f ... ; . · mane ol ~oo tlpinet delay in eecurina 'your For4 hv motor trucks and m:~ny white Car or Truck or Jiorct.oo Tractor. hitching on truclis or playing in the ttred. Of th.- ~.000 motor vf"hicles onerated in Cook county, 5.r,()() werf' t-. "'icahs, 45.000 were trucks and 234,1i00 were passf'nger cars. The 5,500 ta"'iubs are I :9 ~r Cf'nt of the total num~~~ of motM vehldts and the figure!' s"nw th~t th'"V caused 1'.9 .,_.r-cent of the total number of deatht. The 4SCYlO trtrrh are 15.8 per eent of the total numher of motor vehicles and th,. if · fi$l'Ure. show that thev caused 20.9 f\f"r cent of the total nuaaber of ftel\th<~. The 2.14,501 autolftobilf's ar,. 82.1 ner ~ent nf the total number of ... hiclf'~. "nd these pau..._er rats bT far the ~ar"'"t ~~nt&.,e of total ·ehir1es ·nvolved SU oer cent of the deatll· . Jn nt"er wenlt one out of everv 52 taxicaM .,_ted in Cook IIIMUitY · W'1· a dft·h car, oae oat of e·ery lD6 ~fv~h~edJe!~~~~hey MOTORS HAS OWN IDEAS ABOUT ADS .'11~~=C=Iaica=';:::. ~-~~~=====~=E=··=-=···~ l any other ;tutomobilc accessory 9r neces~ity that may he offered at ' a bargam. , This is borne . out in th e experience of Motors serv1ce. Adver tisements of ~argains in automobile goods bring ltttle respon se. The firm has therefor~, decide~ that th e main ;alue of the1r adverta se"!"ents lies in impressing on the consc1ous or sub-conscious minds of Wilmette auto owners the fact that there is a motor service station located in the heart of the village that does and sells "everything for the automobile." To this end Motors Service, Inc., has decided upon adver tisements tha~ shall take the form of timely words of advice to motorists, advertisements that will have the effect of keeping consistently before the car owner the name and slogan of Motors Service, Inc. 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Chicep, Illinois caM mail the coupon to t1te VdliE, Smmda A.tk 40) ~~ sQn tacu -----r : ~ ........................... ....