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18 WILMETTE LIFE, FRlD.\Y, I\IAY 2, 192-l l h f Jd k e >all the manu-j tute a motor-driven ,·chicle for each )Ut t ose cw cou ·e I . of these two million wagons and carfacturers hu.sy, and pnce therefore riages, you get an idea of the automohad no bearmg on s,iles. bile of the future. "The automobile of the present is "The )ow -priced car will. not be. a · making good becau~c the pric.~ _ has make:,hift huilt for a pr~cc. It tS reduced just enough to add suthcr~nt harder to sell to a man who can only nc\\ purchasers to take care of the Ill- afford a low-priced car than to ~he crt·a,ed output. Supply and dcma!Hl. man whose money comes more east ly. not cost, has r~gulated the elhng Not only must the successful. car o£ prir c. of automobrks. The ca~ of to.- I the future be )ow-priced. hut t.t must day 1, better by far than the car of a present at lea st equa l va lue wrth the fe\\' ~:cars ago-the . nat~tral re s ult. of present high-priced cars. expencnce. The prtce !s. lower .. ~luft The car of the future will be light as enough lower to add s u~crent pos sr J e well as low -priced. This means the purchasers to buy the tncrea ed out- substitution of quality fo.r quantity put. 1 even to the use of matenal not yet "The automob il e of the future must discovered." be enough better than. the present ca~ It is notable, also, in connecteion to beget confidencG Ill the man ? with the for e"oing prophecy by Mr. limited means and enough lower 111 F d that du~ing th e last year 2,090,price ~o insure sa le s for the cuorn- 9S9r Ford cars and trucks were produ~ ously mcreased output. ed. fulfilling the statement !llade m "The car of the future must he the .191 0 that the light, low-prtced car car for the people, the car that any would enjoy the greatest popularity. man can own, who can afford a horse and carriage; and mark my words that car is coming sooner than most Calls Paige "Aspirin," people expect. D · · "In the low-priced car dwells the Takes Pain from rtvmg future success for the automobile. The comedian, M. M ..Coburn of th~ Comparati\·ely few persons can afford musical comedy. "So Thts Is "Lon~~n,, even a $1,000 car. A limited number calls his new Paige phaeton Aspmn. of factories can easi ly supply all the according to S. A. Vincent of the San demand for high-priced cars, hut the Diego branch of the Paige company of market for a low priced car is un- Southern California. When asked the lim ited. More than 2.000,000 horse reason, Mr. Coburn was quote.d to have drawn vehicles were sold by American said, "Well, it takes the pam out of factorie s in 1909. When you substi- driving." T~ OPEN FOR BUSINESS Under New Management at 1225 Central Avenue, Wilmette B Highwa~ by J Wilmette Machine and Auto Works Slettevold and Peterson, Props. · MACHINE DEPAkTMENl AUTO DEPARTMENT In the ea any contract and roll it neer" the r ~ational HI Machine Work Welding, Brazing Iron Construction General Overhauling Repairing Towing Service Phone Wilmette 185 Work Called For and Delivered The Shoreen Motor company, of Evanston, Mark Shoreen, senior member sold more Ford tractors last Januar; than any dealer in three counties including Chicago and this month received an award in the nature of an extra carload (li Ford cars. The demand for new Fords of all ty1>es is so great that an extra carload for any particular <fealcr is equivalent to a handsome .award. READ THE WANT-ADS FORD PROPHECY NOW REALIZED Predicted Rapid Rise of the Motor Industry 1-lo\\' cl<'arly Jlenrr Ford ~aw the future ul the automobile and how well Ire pn·p hcsied it. i~ shown in an article written hy him in February, 1910, and published in a Detroit newspaper. In 1909, as the article states, 2,000,000 horse-drawn vehicles were sold as against 80.000 automobiles. How the prophesied rc\'ersal came appears in figure s for bst year which show the sale of approximately 4,000,000 motor cars during 1923 as compared with 100.000 horse-drawn vehicles. The article in part follows: "The automobile of the past attained ucccss in spite of its price, because there were more than enough purchasers to he found to take the limited output of the then new industry. Proportionately few could buy, ~MMMMMMMMMMMMMMMMMMM · Today all 01 building an road engineE mough to g men to col highway bui ln 1919 ~ which has ~ girlee ring (Professor f~' red gradui high way ( transport, I ter of Sci Engineering, men engag t'llgineering In 1919·~ while in 19~ courses, the ing 27 yea years. The Bureau of a11d munic contractors' manufacturit machinery, and from th During 19 period cours lit·ld highwa way trans given by a non-resident The road to the eng1 technician, better, less highways. now that t huilder is g i'ineer, profi \\'ith the bes spender of t u ~ By (Mcintyre "How Ion "What can of the finis! Row often do yoy test·your bral¢s l ~ T H E really carelu . dnvt:'r pays as much attention to hts brakes as he does to hts engine, because he knows that it is more imponant to be able to llop wlun lu wonts to than to merely make speed. We make a specialty of taktng care of brakes. Bnnll tn your car for Free Brake Inspection we' II ~how you how to tell whether your brakes are worktng at their best Should they need rclintng, we will be glad to put 10 a set of Multibe tos linin£s, promptlv and reasonably SHOREEN SERVICE SATISFIES Phone Evanston 5913 The .:Sralt.e Lining *With the lntnloclting wf!at'e 2524 RAILROAD A VENUE, EVANSTON Wilmette Motor Sale· Co. SIS-4th St. Phoae Ill