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20 I WILMETTE LIFE, FRIDAY, MAY 2, 1924 STARTS FIGHT TREND TOWARD u. s. ON GRADE CROSSINGS LIGHTER CARS So Says Wills Sainte Claire Official "When the fir~t Wills Sainte Claire was built about four years ago it was the lightest car in the high qualitv field," says Mr. Reagan, of Reagan and Simmons, Inc., local Wills Sainte Claire distributor. "C. Harold \\'ills knew that excessi\'e weight was not necessary in quality car construction . He knew that road ahility, efficient performance and comfortable riding qualities were not dependent on weight. He knew that these essentials could he obtained by proper design an 1 the weight of a car reduced hundreds of pounds. "Mr. Wills set about to prove his contention. There were no prece()ents for him to follow. Bulk and great weight had always been accepted as essential to a hi~h oua·Jity car. His work was that of a pioneer. "The public knows how well Mr. Wills succeeded. Thee re~ult of his tireless efforts was a revelation. For the first time in the history of the automotive indu~try there was produced a surrrisingly light weight car which took its place immediately among" the finest motor cars in the world. 1\'othin~ in the way of performance, efficiency and comfort had been sacrificrd . Jnderd these factors were present in a IZ'reater measure. But the weight of the car had been reduced to a point formerly thought impossible in keeping with fine car construction. C. Harold Wills had proved it could be done. "That was four years ago. Today, in the autmotive industry. we see the increasing influence of this achievement. Several motor car manufacturers who have always hN·n identified with the hil!h r·ualitv field are t1·~n ing their attention to the production of a lighter weight ouality car. What seemed impossible five years ago .is now acceptrd as a definite trend 111 automoth·e design. "In years to come th'ere will be many more quality cars following ~lai example of the Wills Sainte (lfaire . Public demand is lwcoming too in sistent to be ignored." , MOTO Tourists A~ a forerunner to the poliC): of the MAKE T1 Xarional Government when 1t shall i>egin to build and maintain a syste~ of national hij!hways. the Fcderai-A1d Act. a' admimstered hy the Bureau of Puhlic Roads, is bring .made the vehicle for the eliminat10n of grade crossings wherever possihle. . \Vhcre elimination is not poss1hle, certain restrictions ~nd rules are provided dr igned to increase saf~ty at danger points . Among these 1s the provision that the road at the cr.o sing be wide enough for two veh1cles to pass when auton:tobil~s approachiniZ' from oppos1te d1rect10ns meet at a crossing. . . The view at ~ railroad cross111g should, when po, sihle, be. un~bstrurted for I 000 feet in each chrechon along the t'racks; the approachiniZ' motorist ~hould have this view for 300 feet before reaching the crossinfl'. Highwavs at a railroad crossing should be as nearly level as possible, since a steep ""rade up to a crossinl! increases the chances of a motor stalling on the track. Hi~hways should cross railroads at riF!'ht angles. not on a diagonal line, which keeps the ,·chicle in the line of danger lonR"er than one which runs straight across. The Aristocracy of Quality Beauty is a relative termWhen applied to motor cars it may mean the pretentious glitter of the multitudeOr the chic alertness, the grace and character and poise that mark the aristocrat as expressed in the new Wills Sainte Claire. There is a distinct individuality to the Wills Sainte Claire. The fascinating grace of its body lines-the unusualness, yet perfect taste of its color combinations mark the craftsmanship of custom builders and give to it an air of ex.. elusiveness that we are accustomed to associate only with the most expensive of foreign built carsSeven beautiful new body stylesstrikingly distinctive, await your critical inspection. The Seven Passenger Sedan The Five Passenger Sedan The Seven Passenger Phaeton The Four Door Brougham The Four Passenger Coupe The Five Passenger Phaeton The Four Passenser Roadster MODERN CAR MUST BE GOOD Buyers ·Looking for More Than "Linea" ORDERS FOR PAIGE, Seasoned observers at the automobile shows this year noted important change in attitude on the part of \'isitors. A greater interest than before in fine workmanship, careful design and comfort was apparent from the questions asked. The visitors also showed greater general knowledge of important l>vints of rpotor car design: and interest in fund1n1ental changes had been stimu)atetl, without doubt, by the radical improve'ments which have been made during the past few months. Lynn McNaughton, vice-president and general sales manager of the Cadillac Motor Car company, who has just returned from attending a number of automobile shows, including the national shows at New York and Chicago, was greatly impressed by the active buyer interest in highest grade of motor car era ftsmanship. Mr. McNaughton states that the cutyear for us in every w.ay and we sho~ed open chassis was the center of attractremendous increases 111 sales on Pa1ge tion at the Cadillac booth wherever and Jewett Sixes, we anticipate that 1924 shown, and that it was one of the most will show still further increases, and popular features of the national shows. possibly even greater gains. Each y~ar "All of the mechanism," he states, some ~ople talk about the saturation "could be seen in operation, and many paint and say that automobile sales can- visitors exclaimed upon the educational not continue to increa e," says Henry advantages of the exhibit. The new Krohn, vice-president of the sales divi- V -63 engine with its balanced crankaion of the Paige Detroit Motor Car ~haft, which has been termed by autocompany. motive authorities one of the greatest "I cannot speak for the industry as advancements in motor car con truction a whole, but there are many very defi- since the introduction of the V-typc, nite reasons why we are confident that eight-cylinder engine nine years ago, eliour sales will continue to boom," saya cited unusual interest. Mr. Krohn. "The mechanically operated fourPaige and Jewett dealers have on wheel brakes ab'> interested visitors their books more than twice as many or- at the Cadillac booth. On the cut-open ders for cars fo11 spring delivery than chas is, every detail of their constructhey had a year ago. Motorists have tion and operation· was clearly visible, learned that there is a spring hortage and many favorable comments were of the most desirable makes. A great heard upon the gnlt factor of safety, many of them have come to classify the the improved durability and careful proPaige or Jewett as the most desirable vision for sure and effective operation make for them. Their attitude is re- under emergency which were embodied flected in orders on our dealers' books. in the Cadillac . principle of design. Most of the automobiles shipped by "Closed bodies also came in for a a factory in December are taken by large share of visitor interest. Buyers dealers for early spring delivery. Paige- today insist upon having not only atDetroit dealers took twice as many cars tractive line but abo comfortable ancl during December 1923 as they did in the beautiful interiors, that are furnished same month a year before, and five times as many as they took duri{lg De- with the very best quality of materials." WILLS SAINTE CLAIRE cJIIotor :\fotor touri tc· perform a across the la1 are willing to American Aut mote uniform and provide l erally. It appears the way of ef fie regulation! is the unfam the country in another, ar A. A. officia be several ste1 mobilists wo~ with the com folk operate t According H enry, of the tic bureaus in """' studying wirh a view or not they th track. If m similar effort find them in anrl make rec1 mcnts accordi hlo>ck to unifl ~>ut. would b ·'With res :.\[r. Henry, a problem of of situation one city ign lations in fo have remove a simple rna llnllCCeSSary hlldY in eve~ witi know w! ~ ary. "Aiili~w~,~~~~n~ ears ). Hydraulic four wheel brakes specially designed under Lockheed patents and balloon tires perfecdy balanced with the entire wheel assembly, are standard equipment. REAGAN & SIMMONS, Inc. ew.· .c.&NC. 1017 DAVIS ST. Phonea Evanaton 2277-5066 "As matter· tually blocke , that the thinks his re1 can be provid man in New that somewhe ive states the lation superio the east. "But how motorists to other sectio tourists the touch with t servation kno "Traffic o portant disco vestigation, b do even mor "The mot knows whet properly, an unique oppo new viewpoi When he ret he has disc ments in tra port the fa club imme would then "I am of e\'en danger ist in many the local pu and that s standardized the fore. "With the son it is h i ts will assi of 'clearing' fie condition! speaking up. to A. A. A. Does your motor pump oil? If your motor carbonizes easily, if your spark-plugs are wet, or if you use over one quart of oil every 250 miles, cember tion' of flection Paiges Krohn. 1921. That is a definite indicatheir business propects and a reof the popular demand for and Jewetts, according to Mr. Citizen Police Guard National Highway Route A citizen police force to suppre s lawlessness along the 75 mile stretch of the Kational highway between Terre Haute, ~nd . , .and Efl1ngham, Ill., is being organIzed m the towns along the route. Police oi Terre Haute and Effingham and sh riffs of the counties through which the route passes will cooperate. Citizens police captured several bank robbers on the road last fall. DEMONSTRATIONS IN VOQUE The Cadillac organization has decided that because of the marked engineering advancement in the design of the V-f>-3 and because the features which make 1ts engine smooth and flexible . cannot be een by the eye, demonstrations to~ring out its salient points are again in v()gue just as in the early days of the industry. YOU NEED NEW PISTON RINGS We gua.rant<'( that the rings we install will stop all oil-pumping and give you 1,000 miles to a gallon of oil, providing your cylinders are not scored or outof-round over .005 inch. Read the Want-Ad· Do You Know That If the JEWETT A thrifty Six built by Paige FLAT RATE PRICES WORK GUARANTEED Can't Do It Hubbard Woods Garage "Service with a Smlle" 1010 North Ave. Phones Winn. 617-1834 IT CAN'T BE DONE TRACY HOLMES MOTOR CO. IIZ7 .,_.. St. TeL E...ataa 4113 EVANSTON, ILL company, more tha America's Addition buses this stone fleet vehicles. senger car senger bus Introduct mode of in 1917 wh ing leathe coaches in !eplaced by mg- along scenic won· An averc a park sea her reach~ much of th canic ori~ir substances, wearing te Selection Weather 'f ~iats say, r mg qualiti liver positi and weath Goodyear ne~s of t