Illinois News Index

Wilmette Life (Wilmette, Illinois), 11 Jul 1924, p. 9

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ill Plans Women of G. A. July 23 the conclusion of last special events, the regWednesday and Friday golf and bridge for ing resumed at Indian committee actively at ng events that are enrest of the members s. at 9 :30 o'clock the esday will consist of made on odd holes. July 23, will be Open Women's Western Golf DODGE PLAN Gueata at North Shore to Play 9 Hole Match UESDAY, . July 15, the .course at North Shore club will be enjoyed ·not only by the members but by their guests, who will play for the best s~ore on 9 holes. The regular members will play the qualifying round for the Woman's Sports and FINDS FAVOR T Yearly Improvement Idea Ia Popular Pastime committee. Mrs. J. E. Bar- c .. · BooEer in the final Jun· trophy ron won the first prize, Mrs. John match, 2 up with 1 to go. G. Caine, the second, in the Flag Contest. 5~%Mcmq The qualifying matches for the July Have funda to loan Oil choice North Bbore Buburbaa property trophy played this week were won by at 6 ~ ex, ln tereat. See ua on reMrs. A. D. Collins, who had low net newala. and low gross, and by Mrs. 1. E. Caine E. G. PAlJLDIG A CO. in the ball sweepstakes event. IJII,Lahlle lt. ....... Mrs. E. J. Barron defeated Mrs. R. of lobe'tilen- to ~re ng 1n Voters, especially the s of the newly forme group, and the Winwill be interested in the Illinois league will send to the Institute of and Politics at the UniMichigan, July 21 to 26, cowith the National League Voters. Wood Simmons of Northis to give a course Methods of Teaching in conjunction with ison Reed, professor of at Ann Arbor. will open to all wishalthough primarily they rs of the league. in addition to her will the general chairfourth of the National includes the Wisconsin, ichigan, Indiana, Kentucky Virginia leagues. k. Tuesday the associate memo£ the new Sunset Ridge will have the first of the If events for women. The ich will be played in the ill be a 9-hole event. The cheon and bridge will fol- er of the Tuesday luncheons afternoon bridge games, place this week, were very ed. Several large parties 12 Flower week will be given July 12 to 19 on the Munipier under the auspices of chapter of the Wild FlowSociety of America. women are actively intercelebration which will be with wild flower preservation study. Ferns and wild flow. s and the nearby states, m boxes, are to be part of the Later they wi11 be transplanted flower preserve, the gift of Durand, that adjoins the farm at Lake Bluff. Garden ClU b Meets This Afternoon ~ittle Garden club is holding meeting Friday afternoon, 11, with Miss Emma SchreiGreenleaf avenue. It is that all the members will be for an interesting speaker has for the occasion who will "Roses and Dahlias." 1 r;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;:;;;:::; is the club's first meeting since I 1 flower show, a delightful It is quite evident from the comments of buyers, according to C. M. McDonald, Evanston dealer for Dodge Brothers, that the public appreciates the significance of Dodge Brothers' policy of making constant improvements in their motor cars instead of changing models eve;y year. Magazines, newspapers and bulletin boanl;s everywhere are reminding the people this month that this policy continues to prevail and that they may buy Dodge Brothers cars without fear of seeing a new and entirely defferent model put on the market soon after they take possession of the present type · car. "Coming just at this time," said Mr. McDonald, "when many manufacturers are preptfing to issue new models, in keeping with their annual custom, this advertisement is having a striking effect. It serves as a wholesome reassurance to prospective buyers. They dislike the idea of buying a car today and finding a month or so later that it is an obsolete model. And it is only natural that they should. The depreciation loss is out of proportion for a few months' use. Moreover, most people like to be up-to-date in their motor equipment and if they wish 1o follow their desire in this respect they must accept the sharp depreciation loss. "Dodge Brothers Motor Car owners who buy new cars every year-and there are many of them-have a b"ig advantage here. A one-year-old Dodge Brothers car is modern in appearance and mechanical design. That fact is conceded by everyone. EquaiJy important to its resale value, however, is the fact that it is substantially the same car that Dodge Brothers will manufacture a year later. In othe-r words, there is no danger that this one-year-old car will suffer an undue depreciation loss simply because an entirely different model is about to make its appearance. We charge oft only for the normal rate of depreciation for one year. And the used car buyer in turn appreciates the fact that the price represents full value and that he can buy the car with full assurance of many years of satisfactory service. "Another factor enters into this oolicy which is also of considerable importance to buyers. A change in models involves a complete change of dies and production schedules. It upsets a factory completely and often means a virtual stoppage of production. This naturally means a loss to the manufacturer and his only recourse is to get it back in the price of his product. The saving effected by Dodge Brothers, through their policy of constant, gradual refinement instead of radical annual changes of models, is faithfully returned to the buyer in the "form of surplus value. Every dollar saved, of course. enables the factory to give that much more for the money. "The practice of bringing out new models every year is also responsi5'1e for a slow-up of sales during the summer months. People hold off, waitii1g to see what the new models are like. The fact that Dodge Brothers sales are continuing at the normal volume is another indication of the confidence engendered by the practice of not issuing annual models. Many buyers have said to us, 'Dodge Brothers cars couldn't be finer than they are today, either in appearance or riding comfort. I am not afraid of a change. There is certainly no occasion for it.' "Also although most owners do not realize it, the cost of replacement parts is greatly affected by bringing out yearly models. One reason for the extremely low price for Dodge Brothers parts is the fact that parts stay standard for years." GOLDENROD STRAWBERRY ICE provides as no other product does the coolness so longed for during tl~e hot weathe~. Ripe·, full flavored STRAWBERRIES-you know the kind-the great big ones that grow from. three-quarters of an inch to one inch in diameter-are used to flavor this delicious product. ·Order STRAWBERRY ICE from your dealer today! ·When you ·o rder Ice Cream specify. GOLDENROD The name may be taken literally aa a guarantee of excellence of a superlative quality and value. GO· LDENROD ICE CREAM COMPANY 931 Weat 2lat Street Tel. Roosevelt 2900-all departments. CHICAGO, ILLINOIS Mute Messengers of a Nation underground telephone cable scarcely thicker than a man's wrist there are 2400 threadlike copper wires, each pair providing a path for instant speech. These highways of the spoken word, buried beneath many an American city, are carrying thousands of voices simultaneous} y from office to factory and some from coast to coast. If released from their copper carriers, these messages would sound a Babel, in which none I N AN Xi Delta Sorority Convention Tbia Week north shore girls and women interested in the convention g held in Chicago this week il£dgewater Beach hotel by the Delta sorority. The Chithe Northwestern chapters stesses to the 175 delegates twelfth biennial convenGertrude Gesler, president hwestern chapter gave the of welcome. GOLFERS!!! I must dispose of 1 y big stock of Golfer's supplies immediately and in order to move these goods quickly I am reducing the 25% This applies to all golf articles prices except balls. Firat Come Firat Sened could be heard. Confusion beyond description would reign if this unhindered speech, now hushed by science in tiny strands, were voiced aloud. An average of 54,ooo,ooo telephone conversations speed daily over the wires of the Bell System. By hundreds in cables, by dozens in the open wires, they travel i:1 silence side by side, to find vcice again only at their journey's end. Muted as they pass from telephone to telephone, they weave the pattern of the nation's life. AND VACATION" God in Vacation Time" has nounced as the subject of Dr. A. Lloyd's sermon at the First church Sunday morning, 11 o'clock. WALT-ER STELZEL Prof...io-1 ILLINOIS BELL TELEPHONE COMPANY BELL SYSTEM · One Policy - One System SKOKIE PLAYFIELD W - t Ead Elm Street, Winnetka T ......... Wia..tka 451 Univnsa! Semce

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