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26 WILME TTE LIFE D ece m ber l R. a full quota ~f. sati:::.(actory tenants is 0 . E . T.ronnes H eads DODGE SERVICE MEN read\' and \\'attmg. . ·zd · g R f / Tl~e pplan has .been thurough_ ly_ tn~d SUMMONED TO SCHOOL N ew B Ut tn en a I and pru\'l'd partiCularly :-ucces~lul l Perpetually C ld -like my North Po: e-. is the Refrigel·at(· .· with 1 new I~u1 cltngs. ~~ ~ IHl·~r-lmt' o/ J,u~J A. E. Lawson. sen·ice managl'r of ~)e~]- 1] \auguratec 111. ~H:agn _>.\' t ll' C. 11. ~~ c Donald, local DodgL' Brotlwr:-; . ··.. 1 ronnes organtzatton, \~Inch 1 1a:--. dealer at te ndLCl the t h ree-da.,· !--L' s~ i<.)ll ~stab It(~ h ed he ad( 1u<~r t ~· r,:-; at, ;)I 1 , .L (ln ruaranty 1 >til c mg, ,)(,( .\Ort 1 1 of the factory tran.:ling sen·ice, school uon · · Service Managers and Garage Real estate promotton, a sen·tce dl'.. i · d' .1 · Foremen Called to Three-Day ~1gne< to secure unme tate. anu ma:'1Session at Chicago mum rental revenue, parttcttlarh· lor 'I · · · ·. · Service corporation in Chicago recently. In commenting on this school ~r r. explained, "The msrru:..·t(lr from the factory brings information regarding eftlcil'nt. up-to-date ~en· ice methods and ~pecial toob. Long <.·xperience in conducting the:-.e schools and in suppl~·ing service coun~e I to dealer:-; qualifies him to gin.· sound a<h ·ice and Yalttabk assistance. Problems \\·hich often confront dealers or t heir s<.·n-icc managers and operators of fleets arc brought up for di~eth!--iun and the proper solutions offered. "Dodge Brothers have ah,-a,·s realized." ~Ir. ~JcDonalcl continuc(I. "that t heir 0\\' 11 !'-ttcet·ss, togethn with that oi every one of their lraders. depends in a large measure upon the ~ati:--faction j owners enjoy in th<:ir cars. "Their fir:--.t step," he explained. ""a:-. to suppl _ ,. to the public a dependable. ! economical. long-li\'ed. cnlllfortahle motor car at a price 111ade unu--ualh· IO\\' I>~· their l'nort11oth prnductiClll . · "The second :--.tt·p. and an cqu;tll _ ,. im portant one. \\·as t o in !--ure l'H'r~ · Dudgt· B rot h ers o\\·ncr sat i:--facton· ~l'n·irc. "D odge Bro t her~ fir!'- t ..,~_.;·,· irl· --rh"cd was at t h e iacton· :--0011 aftn the fir-.,t d ealership had hc.cn apprmTd ctnd he fo re the nc\\· Dodge Brother:-; lllCitor c ars had hccn placed in the hand.., <,f th e expectant pub lic. "The t h ree-d;:n·s' session of tlw --clwcd ju st he ld in C h icago \\'as attenckd In· I se n ·ice mana~ers and d epartment fore.:-. m e n sent 1)\· D od!!<.· Brot h ers deakrs and app r o ,.<.:d senicc sta t ions \\'ithin a r Cl rl ; ' · () i 1 ()() 111 i lr s . "1'1H experience of the factnn· in ron d twti n cr the'<' schooL has prcn·ed 1 b eYo n d d ouht their va lu r in imprm·ing th e a lt·ca d ~· h igh c;tan d ;~rds of the ~en· ice re n dered by D odge Bro th ers dealer' and appro Yed service stations. Good s pn·ice c r eates O\\·nrr ~mod '"ill and o"·nr-r rrood ,,.;q j, t h " mo..:t Yaluahle j asset an~· dealer can ha,·c." ~1 cDonald 1 Michigan boulevard. \\altn Shattuck . 33H h:l'n ih,·orth. rc The ~en· icc seek~ to min i111 izt· :tnd t · n.., Ttte !' tl;t,. i r ()nl thl' l ' ni,l·r,it' 111 t·liminatc co.:-;th· varann· loS,l' ~ <tnd to , , j lll inni:-- io~ thl' holiday~ . increase in g<.:neral tht· at tr ;tct iH·IH'"nf investment in real c:--.tat · i( r h-a:- n.·AnE nr.n ()fU<:T:-.:AL rnr:--:Ts ing purpose:;. The plan l'Jilhndil·' c;tn · \quatinl ~ . !\1f"l.Z n tint~ . Fa.~hion an<l iully \\·orked out pulJ!icit ,. and acln·r .\ntiqiiP Furnil l lrt ·, l'· ·wt r, Lu~tn·. 01<1 CJ[l~s. Lalllps , Hottlv~ . largf· ti:--.ing campaign ro - c,rdit~atcd \\ith :t Fln\\'l' l' prints . iully qualified n ·ntal ,,rg;tniz ;tti<·ll . ·nllr-t'tion of old tll : tp ~. The sen·icc begin~ t<, iunrtiull l'.trh !\ TH S. ;\ TA H Y A:"':'\ 1H CK 8 d u ring t he con :-- tr u r t ion () f a 111 · '\ llll i Id.1 ·: ' an~ ton . 111. \d) '- " ' a s h1n ;.: tr' r' ing, to till' end that upon l' <·lllpkti <'ll ' 11 <>"f apartn. 1 ellt hotels, office btnldtng:' and ~tores. I " . , . 11 · ,r to '1 1 · '"l'runtH':-- the !'tT\'.>l COl U 11 r-. ·' · , . in· i~ oi 'e qual ya]ue to O\Yncrs ·. buddfi .., r ·· J ·Hr··nt.; · .; it msure~ t' r" ;111 ( 1 I I1 " 11 ~ 1<1 nr-. ~ · , ' 1· · thl' iundanH·ntal iactPr oi rental rl'\T - 1 1 in tlH· alnount budgt'1~·d and _rl' - , quirl'd tn make an_,. huild111g proJeCt fi 11 a 11 ci ;tl h . , ucn· :-,..; f ul. · - - - - - __ _ __ · th~ ~·ase 111 ntH' the KELVIN·ET I The "Different" Holiday Gift ity differentiate the ideal from the con1tnonplace r en1cn1· brance. Our complete di s pl a)T~ of New Gift Je,velry afford ' vide choice of beautiful -and useful a rticles in Graves quality. Priced conservatively. Q UALITY, design and util- L b id th~ good- by~. Kelv in -c t ' s d r y. fro st v col d kee p s ~1l l fo ods lo ng. 1 and better. A splendid ChristmJs Gift! ET Mot her i c e- n1 J n Kelvinator Electri c Refri~e rat ion built right into a refri~erator. Only an electric conne c tion is nee d ed to keep it cold. Relieves you of all trouble of carinv fo:- ic e, givea you a cold e r ref rigerator and furnishes all of t he many ad vantages of Kelv inat io n. C a II a nd see it or phon e for in forma tiOn. Charles E. Graves & Co111pany Jewelers and Silversmiths ~Oil BURNER and~ Evan ston Unive rsity ~ 13 ~ ~REFRIGERATING (9~ 50 8 D avis Stre~t Mrs. Henry Rii-!1!'-' Rathhonr ()j il wo r t h i ~ rntcrt;:~ining- 40 fri(·tHls bnffc t lu n c h eon Sunday l'Yenin.l! wh ic h seYera l noted artists -,yjJl a mu sica l p r ogram. 'Kl'nat a aiter · gin' MADISON AND WABASH Established 1857 3 MINUTES from C & M . C9 UNIVERSITY 5200 TELEPHONE to TRUCK Th ree minutes from the tim e y our order reaches us-a truck is loaded b y gravity f rom huge modern storage bins a nd :s read y to leave on its way to you . WllMETTf 333 II I I I ' GLENCOE 1100 NORTHBROOK That's Service! TIMre' s one of our Coal Station· Near Yoa