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April 16, 1926 TELEPHONES .. . Wilmette 1100 ,University 2400 Roger& Pk. 2775 RJ . . . .· s osenbe~ ' WILMETTE LIFE . 29 · · · · , · .a. S Enjoy a Charge Account at Rosenberg, s. , Evanston-Davis Street at the "L" < Announcing The Fifteen Dollar Dress Section Three Spring Pumps with a Touch of Paris Smartness . The Establishment of a Permanent Dress Section in Which Ultimate Values Will Be Featured Every Day Here now is a dress shop offering daily an economical, sensible and practical guide to dress smartness. Here are shown the North Shore's most brilliant collection of $ 15 frocks .. .. in number and charm without equaL ~J . There's a touch of distinc~ tion about these new mid- , season pumps that smack of Paris and the ·boulevards. You'll sense the difference when you see them. $8 Dresses May Be Chosen from Every New Style-right Material BOTANY FLANNEL CREPE DE CHINE ALAMO CREPE JERSEYS ,.. FLANNELS TAFFETA FLAT ·CREPE GEORGETTE AND CUD ' L POON This Parchment Pump 1s smart in its new shade and in its graceful lines. It has the fashionable short vamp, $8. Here· are dresses for every purpose and occasion- tailored and trimmed dresses for everyone. They are of an attractiveness that truly belies their exceptional price . In sizes for Misses , Women and large siz~s . from 16 to 50. Women 's Apparel- Second Floor THE VOGUE FOR SMOCKS Finds a R_ eady Answer in Our Most Complete Smock Section Smocks, the most practical garments .for all -' round u* se, are here without end. Soisette Smocks , Irish Linen Smocks, Shantung Smocks and Rayon Smocks at $3.95; Broadcloth smocks and Cretonne smocks at $2.9 5 ; and now , fine tailored motoring smocks at Miss 6 to .14 Gets a_Pretty New Dress · A patent leather pump with grey trimmings and grey kid heeL making it odd and unusual, but very smart for Spring, $8. $1.95 Stnocks for Children, $1.25 The smoc.k that solved the after-school problem . They so easy to slip into for play , and children love them. Sizes 8 to 14. ar~ W est Room- Second Floor The Bon Ton Round--U Girdle A splendid garment designed to support, while insuring a fashionable appearance and bringing utmost comfort. It is made of silk brocade with elastic insets and supporters. Rayon, Prints, Voiles $3.95 Lovely little dresses 'that tub so beautiful, easy to keep them looking fresh and new. Most becomingly made and priced very low. A tan· calf pump takes a lizard · trimming across the vamp, with a lizard covered heel to match One of the newest, $8. Shoes-First Floor $5 West Room- Second Floor Girls' New Spring Coats at $15 Juniors' Apparel-Second Floor - TWO DELIVERIES GO TO THE NORTH SHORE EVERY DAY