Illinois News Index

Wilmette Life (Wilmette, Illinois), 2 Jul 1926, p. 17

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July · 2, 1926 WILMETTE LIFE . - i7 FRANKLIN'S 25th ANNIVERSARY CHALLENGE TO THE WORLD! I ,100· Thursday, July 1 This Amazing Demonstration of the Superiority of Franklin Principles Was Made- A Test No Other Car Would Dare Attempt! 0 NE HUNDRED MILES in low gear without stopping the engine, without extra lubrication! Franklins in all parts of the country were put through this gruelling test, their 25th anniversary. No water-cooled car would dare attempt such a feat. Franklin performs perfectly under c·o nditions that would stop any other motor made. That applies to operation in any gear, on any grade, through any sand or mud, in any temperature. There is nothing mysterious about this. - Franklin is the only car that is air-cooled. The only car that has no radiator-uses no water. The only car that nothing can make overheat- that nothing can make freeze- that never can leak- whose cooling system never requires even a thought! This run was not ·designed to prove that ail-cooling is a success. The very fact that Franklin is now beginning its 26th flourishing year is proof positive of that. Remember, too, that aviation is turning to air-cooling. and that Byrd's North Pole flight through arctic cold and Cobham's burning African desert flight were both made with air-cooled motors. I I What this run did. was to show how far superior air-coQling is. Not only because it eliminates radiator work and worry, but because only an air-cooled ca·r can be flexibly constructed and free from excess weight. The effect of this construction on riding comfort, handling ease. efficiency and speed in a day's run is startling to those who drive ~oday' s Franklin for the first time- a revelation of what a modern motor car can be. Let us send a car to your door for a trial ri.de today. SEDAN-NEW PRICE $2790 sos. . to Grove Street . F.O.B. FACTORY FRANKLIN-BUTLER MOTORS, Inc. Telephone University 782 Sales and Service

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