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July 9. 1926 ·WILMETTE LIFE 31 New Theatre Brings Bala~an & .Katz Entertainment ·to North Shore Thou:-ands ui north shore rl':'ich:nt:-; haH~ attemkd and 111arn·kd at tht .\or~hore theater ~inn: ib recent opening on 1-lo\\'ard an~nm: a~ thl· latest oi the Balaban and l~atz ~uper-theattr~. 1- .\ight Yin,- uf the ::\orsllnrl· un thl· opl·nin~ day. Till' brilliant lighting can he ~een j,,r 111ilc~ awuncl. l·:unugh rurrl·nt i~ u;;vd ta light a gond ~izec\ t0\\' 11, 2-The ianlOlb \ -ilia cl'l·~~tc near 1\, ,111c \\'as the in s pi ration o i t hi:-; stain ray a n d court -I ike arran g·ellll' n t k 11 o 'r n ;t~ a l\c11nan cxedra. 3-Da,· Yil'\\' ot the unique exterior of the Xorshore. The l inl'~ are adapted irom the. modern Italian to harmonize with the Roman oi ib imide . The combination of the building line with the electrical display is a departure from ordinary theater designing-. .f-Part of the 20,000 who at· tenckd the opening performances. 5-Front Yit\\' of theater taken at night. (J- .\ ~ection of the mezzainine foyer and promenade shO\Ying the bases of tht.: i111posing column:-> that Hank the main lobby. The desig·n is Roman of tht.: period oi the Caesar:;. i-(hauncey Haines who \\'as broug-ht from Ca liiomia t<J pre~ide at the grande organ. Classical music and popular tunes ;~re pL·rlormed equally \\·e ll hy the smiling yotmg· organist. for thl·_ str~ti_ght eight. c-.t at1d l,l...,t. \Yhen _tlhl:-l' are th~. t~ro-1 !\()bert \\·. '~'an:'ill_. 602 Lake ~\·enu~, or. etp;ht 1 _n ltt1e type u_L rng1nc. pv:· l_lL·Hl.opllll'llt ul a :;upcr-etttc1ent ~pe 1~t the h?ltclay JUSt P?St \\'tth hts P 'd f H M C I . ·~\hat ~:-> happe!llllg" Ill the purd1a:;c priiiCipk.' lailldy at \\ au:;aukee, \\ 1s. rest ent 0 upp otor omp.a}; n t fill" cars g1·e:-> deeper, !Hn\-L'H'r, than + -- --- - i:e~t Trend Toward t he Stratg t i the mention of mere dollar" lumc. · ~li:-:- 1-:J:..a \la,·l·r <·i .\l.,,. Y t>rk ha:; ·g It has to do \Yith the \Yay the .\111er- ... <Hll' \\'l' -t aitcr a ten da\·s' ,-i:-it \\·ith · . , d ._ ic~u -1 public is thinking· in term:; nf tlnL' ~I i:--- ~I ariL· l. e\·i oi 73!l F~>rc~t an'ntte. T11 the ltne car lleld, t 1 lt.: tJcll ~:::. car:; and tine-car periormam:e . lt goc:; _ 11 _ unrl<~tll>tL·dly tCl\\'arcl eight cylinder ; s~raigbt back to the aetna! <kmonstra- , \1 i..,.., .-\rnnlrl ol ~a 11 Diego i:; the c: tr:-, in the (lpin.ion of ChariL'S D. I tH>n a_ nd prr:of--c\'try <~ay a1~cl <tll O\'L'I' glll'St <·i her ~i-.lL'r. ~I r..,. I. K A<lkin:;, tla . . till!.;:i, pre~idcnt and general n'wn- 1.-\mcnra -o t the 11.~ \\. k 11!cl 01 . perform~ oi 111.? l\·ntral aYenue. ·· ~ C l a n c e a 11 <l \' a lu t.: o f ll' r c d 1n t 1 u :-. h · p e lll : - ;;;;,;,;..; -;;-;;;;;..;;;;;;.;;;;;;;;;;·;;;; - ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;~ agn Oi t 1 H.' 11upp ·· 1otor ar corpora- car. · tin11. "It i-. an uprooting from the puhli' 1 Look 'Em O ver In support of his conrlusinn, ~rr. mi 11 cl (l( tliL· old"iashione'cl itka that Tt \\·oulcl lw t<· ynur a<l\';\tll:tgL' to ! I as t in g·s poi n t s out that ~a 1e :-; of eight men: p r ire or name 111 u :' t ne c l';;.., a r iIy flr11p in and !t11dz ,,,-,. 1· tlw ~un1l'ylinder cars during 1925 more thai\ mean prestige. Discriminating· nH>tor mt ·r sto1·k o[ \'oats, !-'uits, Dt'<'SS<' S Qyernight Bags, $7.50 to $30.ot ;\IH.l Jlats that w~· ar~· closing out duul>lcd, and that more than ti,·e times (ar buyer:;, rathl'r. are nm\· sL·using· t1·· m;tli:~' room for !It ·\\' fall stol'k. a:- 111any :-.traight eights \Hre bnug·ht the pre:;tig·c nf super-f111L' performance Hat Box Specials , Yuu \\·ill IH' g'r(';ttl~· surpri:--;~·d at in 19.2.=i as in 1~24. Their :;aks l\) date - the prestige, ii you \Yill or the nc\\·$3.75, $5.00, $9.50 till' prit·~ ·~ ""' otTer tlwm at. hr 1<).2() arc more than t\\'ice the1r EIGHTS GAIN fAVOR 1least. halL _\\'il~ be I I Vacatl.OD Lugga . ge --+ I 1 ·· 1 1925 len~!. ........ C~()._,.().... "There is, \\'ithout question, a mo111L'ntous change ta king place in the choice of 11 nc cars," be says. "Bu~·er:; la:;t year invested more tha n $150.000,U!lO in eight cylinder cars. This year the~· are act ual ly .in the prncess of doub ling t hat investme n t, of which at I 1 I A - f) . . . . f)._,.C) ....Cl._,4~~ ~~ ~ .-...._..,.:. TUTORING in E lem ent ary French and other mary subjects. E nglish . Arithm etic, :: Histo ry. Geogra ph y. etc. Call W ilma t H all. Winn etka 8 l 8 . pri- ~ I I i I·!· I UNIQUE STYLE SHOP B. COPLAN, Prop. I I 26 Central Avenue Phone Wil. 2403 ·!·)~(1.-,ll . . . .(J. . . . U . . . .()..... II. - ,(I. . . .CJ ..... (I. _ ,{I...... () . . . . +-------------------~---------· N~W VORK · EST. l859 CHICAGO