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August 20, 1926 WILMETTE LIFE 19 Presenting the New Chrysler "SO" at $750 Quality Standardization Built as only Chrysler builds-under the great Chrysler plan of Quality Standardization-group manufacture in Chrysler's vast plants by one manufacturing organization where all the gigantic Chrysler facilities and resources are utilized to give greate.r value and finer quality. A Four of Highest Quality and Value-of Sensational Chrysler Pe_ r formance The new Chrysler "50" is the fourth and fin., I step in Walter P. Chrysler's gigantic Quahty Standardization plan of building four quality cars to supply the four greatest motor markets-under one name, by one manufacturing organization, in one group of plants_. and economically marketed by one unified distributing organization. With the int.toduction of the Chrysler "50", Chrysler quality and value now reach the millions who have long wanted the advantages of Chrysler performance, engineering skill, fine workmanshiP.. and long life in a lower priced car. much greater that you· will not want to consider any other car in the sam£ price class. Chrysler ·'50" alone has all of these qualities-it is alone able to have them because of the values created by the Chrysler quality standardization plan and the vast resources and fine manufacturing facilities behind Chrysler. That is why· Chrysler "50" value gives you the comfort of its large, roomy, all-steel bodies; speed of 50 miles and more per hour; pick-up of 5 to 25 miles in 8 seconds; the economy of 25 miles to the gallon-and combines all these fine car qualities at this amazingly low price. Chrysler dealers will have the ·· 50" August 21st. See it. Ride in it. Value Never before, at this price, have you been able to get so many features, such great operating economy, such astonishing value. Quality materials and . expert workmanship, plus Chrysler genius for fine manufacturing give this car its astonishing value. 50 Miles per Hour Speed with comfort. No rattle or shake or shimmy. 50 . miles per hour-and the easiest, smoothest miles you ever bad in a four. 5 to 2 5 Miles in Eight Seconds Chrysler "5o" gives you brilliant, flashing Chrysler pick-up-far finer than any car of equal price. Economy :2 5 miles to the gallon-thanks to engine improvements and scientifically accurate gas distribution. Here is thrift-practical thrift that bas ne.ver before been accomplished with such performance resultsthrift that proves Chrysler quality, en. gineering skill and value. Full-Sized All-Steel Bodies Chrysler "so" is a full-sized car. Nothing cramped or skimped in its strong, all-steel bodies. Seats are wide and easy. Every detail is planned to give you the finest riding and greatest comfort. It is designed to accomplish savings so pronounced, to give you size and pow~r and comfort and long life so Beauty Each Chrysler ... 5o" is a beauty. Each extra generous in quality details, in fineness of finish and fitments. Striking in color and line. Each is a Chryslerand that means the finest, the most alluring style. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINI)SOR, ONTARIO Coupe, $750- Coach. for five ~ $780 -· Sedan, for 'five, $830 EVANSTON 1840 RIDGE AVENUE MOTOR SALES Mgr. · W. D. Reagan, PHONE WILMETTE 2277