. . · November 5, 1926 'I ,, I .. , ·B ODY POLlC . Y \. 1 . pURCHASERS of Lincoln motor ·cars aie . ·p~ote~t~d against artificial depreciation 1 wh~ch _ re'sults· from the announcement of yearly or periodic models. Wh· en you buy a Lincoln car you may rightfully·expect from it year~ of useful . and satisfactory service. . · . .. All Lincoln body types origin~te from custom d~sign_s creat: . _ .- ·. . · · ed by America's foremost body-builders,· . Brunn, . ·Judkins; : .· . Dietrich, Holbrook and Le Baron. Each is treated ·separately ·. and is strikingly individual. · . . .· · Custom designed bodies which meet with unusual ·favor in· the· eyes of discriminating purchasers become available as s~a~dard Lincoln body types. These bodies are then produc~d· under the supervision of the Lincoln standards ·of qual_ ity and workmanship. This. permits thein to be sold to Lincoln buy· ers at a much greater saving in price th·an would otherwise be possible. Under this policy the purcha~er may choose. from ·many different types and is afforded the widest latitude of choice in the selection of paint and upholstery combinations. It is significant that no two bodies are ·put into production simultaneously and since each is individual in treatment and not identified .in the public's mind with a particular period or definite date the owner is protected against artificial depreciation. This advantage is further strengthened by the fact that me· · chanical improvements wherever possible are made inter· . changeable with previous designs. i § =j l§ i :t ~ ~~ =· ~j t· E ~ ~ §: ' .E. :: : .. I ~· :: :C E ~: . =· ~ ~ j i a· I g: . :: 1:' I E £· I Triangle Motors, Inc. Evanston Branch Highland Park Branch Chicago Galleries - - 1824 Ridge Avenue - Park and St. Johns Avenues 2229 South Michigan Avenue WHERE YOU BUY IN THE CORRECT ATMOS- . PHERE AND WHERE YOU ARE SERVED WITH COURTESY, PROMPTNESS AND EXPERIENCE ~II t = =· :r ~ ~ i: J'; 1 ·: l E , . !:· , §I § . i : :: ~·· § I ilill ·, ·lil ' tll l: lll,lt 1illllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll lllll111111 1 11111111111111111111111111111111 1 111111111 ' 1 'tll tlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll lllllllllllllilllllllllllllllllll11111111.11tllltllllllllllltlllllllllif