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, " ( WILMETTE LIFE ,I - .. . .. .. ' Hundreds of Garments ·Drastic Reductions on All "If you buy in January, you buy for less/' is a striking fact in these January Sales. Garments possessed of the greatest smartness, expressing their distinction in fine fabrics, skilled tailoring, Paris·in· spired fashion, are changed only in their price. - ' ' Fashion Takes to Economy In Coats Authentically Smart Values Values to $79.50 to $95.00 Values to $125.00 $49.7 5 $59.7 5 $89.00 Where, but in the January Sales, could such smart coats be marked with prices so utterly low! Come and see the fascinating styles, the perfect tailoring and the fashionableness of the rich fabrics and beautiful fur trimmings. You have scores of models to choose from. '· . Girls' ' ' ( Coats $14.95 Fashioned of Chinchilla. Bolivia · and F a n c Y plaids. Values to S2s.oo : sizes 7 to I 4· .. With Values Paramount Comes· This Dress Sale Three Impressive Groups Other ., r Girls' ·Dresses $5.95 Jersey velvet and velvet-crepe combinations; values to $10.95· Sizes 7 to $12.95 $15 $25 January Sales Real savings are featured throughout the Store m January - Fabrics, Linens, Sheets and cases, Corsets, Lingerie, Wash Dresses. Men's and Boys' Apparel. Notions, Drugs. G l o v e s, Hosiery and Infants' Wear. > ' If you would enjoy the style, the smartness of a new dress you can do no better than choose in these groups. · T here are dresses for every occasion and fashioned of every smart fabric. Sizes for women and · misses. Women's Apparel-Second Floor ; ' .... ······························