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TEATRO DEL LAGO OPENING SATURDAY, APRIL 23, 1927 SHERIDAN ROAD Glimpse of Old Spain on North Shore NEWEST MOVIE PALACE ·OPENS DOORS SATURDAY T~.atro del Lago, Treasure in Spanish Type Architecture, Beckons to Local Fandom x._. .. ,. ~ .. ~.~. "= ..:: · : Teatro del Lago, the North Shore's newes t moving picture palace, located in "~o ~Ian 's Land" on Sheridan road at Tenth stree t, \Vilmette, will be formally opened to the public Saturday eve ning, April 23. According to those who have inspected this quaint new theater, it is a triumph in decorative art and in practical theater construction. With a seat ing capac it y of 1,400, the auditorium suggests an atmosphere of quiet, rest iul comfort. ft~ appointments are . distinctlv ~[ o~ ri s h with artificial tropical ver~lure lending an air of authenticity to the entire decorative scheme. Every facility to insure the complet e comfort of theater goers wilt be found at the new· Teatro del Lago, fr om commodious rest rooms to a cooling system that will maintain a healthful comfortable temperature in the theater at all times. Samuel Myers, Director "In a Little Spanish Town"-and right at our door, too----looking along Via del Lago toward the new Teatro del Lago in "No Man's Land." Photo by Lt>h h> Coal-Lumber :Super Pictures TEATRO DEL LAGO OPENS Winnetka Fills Big Order on Schedule at WITH "AFRAID TO LOVE" Eve n in Co., this day in the buildin g of T eatro del La go Florence Vidor, Clive Brook arid Norman Trevor Have Starring Roles in Great Film ":\fr aid ICJ Lon·." starring Florence Vidor, ( lin· Brook and !\onnan Trevor, ha s been selected as the feat urc pllDtodrama for the opening of Teatro 'kl Lago, Saturday nening of thi s week. ln "Afraid to Lon·." ~[iss Vidor Yaric s ht' r pcrfurmanet', and proves that !->he is a:- rapablc in comedy as ~ he ha :-. been in the 111nrc _.., eriou s type oi drama . She doffs h er hcautv as t'asily a:.; :- llt' changes costume and appear:.; as Katherine Sih·crton whn makes her:..;c 1f up as a do\\'dy old maid in order tn \\·i n a husband. Soun d s paradoxical. but the plot of the play is clerl'rh· motivated and all things arc pcrfl'ctly plausible. Cli,·c Brook a~ leading man is convincing as is hi.; wont. He portrays Sir Reg inald Dclsizt', affluent Englishman with an inheritance that proves a ·nurcc of consta11t worn· tn him . The terms of his uncle's will stipulate that he marrv someone other than th e girl he want s for his \vife. This girl is H elen de Scmiano (Jocelyn Lee) " ·it h whom he i:-~ so infatuated that he can't sec that she is carrying on an intrigue with a gigolo right under hi s nose. llreproof theater huildin~ like that of Teatro del Lago. vast quantities of lumber are used. Several carload .; of thi s materia l \\'ere required in the co nstruct io n \\'Ork of th. e nc\\' theater huilclin~ in "No ~Ian' . Land," and were fmnish ·: d ln· the \Vinn ctka CoalL u m h e r comPan v. oi 8 2 3 Earl Weinstock S p r tt c c street. High quality lumb er was an ess ential iartor in th e rc(!uircmc nt s of the conI ract. \rhilc sand, stone, g rav el, cement an d steel heam-> comprised the greater part o: the materials use d here, yet 1a r ,l! e q t1 a 11 t it i(' s 0 f fine. high-gr cl e lttmb cr were r<.'flllircd in the con..;truct ion of the ronf. and also vast quanti ties were nerc ssarv for forms. scaffold in g and similar temporary con~truction. Drawing upon the Yast resources represented in its extensive theater holdings in Chicago, the management of the new Teatro del Lago has secured for early presentation the Yery choicest oi th e hig picture attraction s ayailahlc within the next fc\\' months. Practicalh· cYen· photoplay of importance '"ill he offered del Lago patrons. A.mong the giant special attractions. that will soon find their way to the screen of the del Lago are D. \V. Griffith's "Sorrows of Satan," which opens a t\YO-da~· engagement on 1\fnnd:n. "Tell it tn the ).[arines," ,dth Lnn Chane,·. \Vi!Fam Haines and Elinor Boardman. whirh will he offered on \Yedne sday, Tlmrsd;w, and Frida,·. a nd .Tackir Cnng-an in "Johnm· Crt Your Hair Cut." which will he one oi thr clel Lago's choice presentations in the earlv future. Among the other hig pictures secured lH' thf' m:llla Qt' llH'Ilt arr Harnld T. 1nvd . i1~ ··The Kid Brother;" Tohn Gilbert an d Greta t.arho. in "Flesh and the n eY il :" \T ilton Silk in "'f'hp Sea Tig·er," "Lovers." with John Gilbert; \Vallace Been in the home-run laugh ge tter of thL; rinema lrague. ~~case,· at 1he Bat," and "The Fire Brigade," a thrilling- elrama of life among the smoke-eaters. \Vith these pictures as an indication of the treats to follow theatergoers of the north shore are awaiting the del Lago's opening with keen interest and high expectations. Ope.rated under the direction of Samuel ~l cye rs, one of Chicago's best known photoplay impressarios, Teatro del Lag~ will be di stinguished by a ;;;e rvice svstem patterned along the lin es of ·C hicago's de luxe cinema hou ~es. it is explain ed. The impo:-tanre of rourte sy to patrons has been full~· impressed upon each house attarh r ancl, according to Mr. Meyers, everY effort '"ill be made to live up to tl;e creed: "Every pat.ron is an honored guest." Special care will be devoted to the selection of photoplays to be presented at the new theater, with particular stre ss placed upon cleanliness and moral t~ne. The affiliation of Teatro dd La£!'o with one of the most powerful ~fid-w es t pi~ture circuits assures a -;teach · and depe ndable supply of big pictu~es ior the hou se, it is point~d out. Charming Atmosphere f \Vith it s charming atmosphere and refinement of ~ urroundings, Teatro del Lag~ is expected to become a mecca ·for amusement seekers on the north sh ore. As a commodious, high class amu. ement ce nt er built upon so lavish a scale and bringing to this locality the quality of productions whic~ th e pe~ple have learned to expect, tt seem s de st ined to enjoy success from the Yery out set. "' a Roofing Augments Spanish Theme in Teatro del Lago The roof tile and sheet metal work on both the Teatro del Lago and the store buildings in "No Man's Land" · v.=a s done bv the John \V. Thompson company, 5949 South Ashland avenue, Chicago. The roof s conform with the Spanish archikcture of the buildings and the color and general appearance of the tile roofing adds to the atmosohere and beautv of the group. The Thompson company also has been awarded the contract for all roofing and sh""'t metal work in the construction of the Woman's campus of Northwestern university, which, when completed, will consist of fourteen sorority buqdings of the English style of architecture. . ,,.., ,;. ~ tr ~. ... -: . ·.: SOLVE PARKING PROBLEM The inconHnicnce that the majorit v of modl'rn thcatt-rs impose upon their patrons with rcspect to JXI rking will not affect tho se who at tcncl the lit'\\' Tcatro del Lal!'o. Surrounding the amusement palace arc acres of space whirh have be en cleared of shrubbery and made available to patrons. It i-s estimated that the grounds surrounding- the theater \\'ill accomodate at least 400 cars.