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. areb 2, 19.28 LIPE Life, Tal'k and News Ritk Wave of Norlh ShOre Prog11 · TRIIJIYIRATE OF PAPERS lARCHES TO POPULARm Uoyd HoUiater lne., Orpniaecl in JIZZ Proftdea Notat.le a..p.. ter in Newspaper History I Another View of Home of ~ife, Talk and News ' ' NORTH SOliD WORD OF PUlSE New Plaat on C.tnl Aftll· Ia Called aD Important Mark ill CiftciJDpi"OYemaat '! ·I .... · · EADERS in many walks of life on HE story of the Fourth Estate on ·the north shore express praise for the north shore goes back a few the enterprise of Lloyd Hollister Inc., years before this century opened, but which has resulted in the construction the story which will interest · readers of the new plant on Central avenue. concerns not those early years but the They are unanimous in the opinion ones ·which followed when Gr.ENCOF. that the new plant is a big mark in Nt:ws, WINN~TKA TAr.K and WitME'l'T£ civic improvement on the north shore. LirE began the march which finally has What they think about the new brought the construction of the pr ~ home of WII.M't:TTE Lift:, WINNITXA . tentious plant on Central avenue, WitT AI.K and Gr.ENC9E N..:ws follows : . mette. A paragraph will suffice to give an Earl E. Oraer, P~t, Villap of early historical slant. The Local News Wilaette-The new home of Lloyd was started in 1898 by C. H. Rush and Hollister Inc., marks another milepublished in Wilmette by him until stone in the splendid progress of our 1915. During these years Mr. Rush community. It emphasizes in a most "spread out" a bit, acquiring the Eveffective way the beauty of design anston Press and Gr.t:Ncot: Nt:ws and so desirable in commercial structures printing all three papers at 1222 Cenon our north shore without sacrj~- . tral avenue in Wilmette. Also in 1912 ing the practical features essential the Lake Shore News was started by to the efficient functioning of a modthe Bowman Publishing company and ern publishing house. It is .built in published in Evanston, this being a rigid adherence to ~ur Wilmette paper devoted to the interests .of the ·building requirements and constientire township of New Trier. tutes a fine example for other comWiaaetb Talk Ia Started HEN the assignment was given Laurel Public school at · Laurel and mercial structures which the march So much for early history. Now of progress on the north shore will Edgar·Ovat Blake, Evanston archi- Sixth street, Wilmette and several we come to the day when WINN£'l'KA tect, to draw plans for the new Lloyd buildings for the Nelson Laundry comdemand. I heartily congratulate T AI.K entered the field and this is one Hollister Inc., puhishing plant he wa$ pany. In addition he has drawn the Lloyd Hollister Inc~, upon this signal of the papers which along with Gr.t:N- urged to stress three features-attrac- plans for several large industrial plants achievement. COE N~ws has survived to form twotiveness of ap- and apartment buildings in Chicago. thirds of the triumvirate which Lloyd pearance, practi- He designed the Les Cheneaux club HeD~Y F. Te~~~~q, P....W..t, Villap of Wiaaetlra-In any growing comHollister Inc., has piloted so successcal working in- near Mackinac Island. During the war fully on the wave of north shore munity such as Winnetka, a local terior and dura- he designed extensive mining buildings progress. Two young men of Winnetnewspaper is one of the essential bilitv. Mr. Blake· at Carlinville, Ill. ka, Barber and Curtis, got the journalinstitutions. The dissemination of Mr. Blake was President of the liste"'ned with poistic fever which brought T Atlt into the news is almost as necessary · to the lite a t t c n t i o n, North Shore Architects' association field, but one year later Lloyd Hollister community as the supply of water, last year.· then assumed a took over this paper, when . he organizelectric light or other modern conthoughtful a t t iAssociated with ed the Weekly Talk Publishing com·veniences. During the past ten tude. Mr. B Ia k e is pany. years there has been a radical The north shore was well provided "I think you change in the character of the VilBernard K. Gross, with newspapers at this time, but in want something lage. A great many new people who acts in the have moved -in, with the result that 1916 the Lake Shore Publishing comelse, too," he said. capacity of struc"My plans will pany was organized and acquired aU a large number of our citizens are t u r a I engineer. the papers. At this time the Evanston Edpr 0. Blake give the strangers to each other. In order The a r c h i t e c t Press and The Local News discontinued building ·character'." to find out what others in the comdraws the plans, munity are doing, what the Village publication. Lake Shore News was the We hadn't thought of that, but the while Mr. Gross Government is doing, and to be inname of the Wilmette paper. architect did and as the result our new studies and performed generally on village affairs, Uo,d Holliater lac. Oraaaiaecl publishing plant is all that could be fects the methods a paper like the WINNETKA TAI.It is Now we leap a span of sbc years and asked for in the way of architecture. · by which strength a necessity. I know by exp~rience arrive at 1922 when Lloyd Hollister The building is attractive and has charand power a r e that . your policy of co-operation and Inc., which publishes WII.MtTtt LIFt, acter and the interior has the roomiB. K. Grou put into the buildWINN£'l'KA T AtK and Gr.~NCO£ N.:ws in ' support of every project looking tothe fine new plant, was organized. ness necessary for the publication of ings. Mr. Gross worked on the Laurel wards the welfare of the community Lake Shore News was quickly changed our Newspaper-Magazines. school and on many Evanston buildings as a whole, has been of immeasurBut durableness is a big point, which with · Mr. Blake. He comes from -to WI~ME'l'Tt: LirE, and then under the able assistance to the community. . · calls for further description. On behalf of the village administramanagement of Lloyd H o 11tster Jmpor"The Hollister Building will stand Peoria and won his engineering education at the University of Wisconsin. tant changes and progress quickly tion, I congratulate you on your followed. The papers were published up for 1,000 years," said Mr. Blake. splendid progress, and know that at 1222 Central avenue. One year "It was built for durability. The plans you will continue to render the same later the important change which made enabled a one-piece concrete job, makeffective public service that you over all three papers from newspaper ing it monolithic. It is of the Tudor · have in the past. to magazine form was effected. style of architecture which comes to Since the organization of Lloyd us from the time of Queen Elizabeth Wiafnd D. Gerlaer, P....W..t, V'dlap Hollister Inc., the march forward has in ·England. We have found, in this new building, modern in every Boanl of Trutee., Gleacoe There been fast-almost meteoric. Where country, that it is the ideal style of detail, naturally calls for new is an old saying that · "A man is only a few years ago a "big" paper structure for universities, schools, li- furniture and this accounts for the new known by the company he keeps.·' meant thirty or forty pages, now all braries and publishing plants. It is here desks which appear in the offices of This may be paraphrased somewhat · three paper~ carry from fifty to eighty that 'character' is given play, for the Lloyd Hollister Inc. There is a satisinto, "A community is known by paves each week. Hollister plant expresses the thought fy:ing atmosphere that new furniturt' the newspaper it supports." Statistics tell an interesting story. and ideas productive of literature, only creates, for it "dresses up" an ofThat Gutxcoa NJtws is well supBack in 1913 the weekly mailing cost which are most appropriate. fice as nothing else will. ported, is testified to · by the excelof WINN!TKA TAI.K amounted to just The .design which called for buff The E. H. Stafford Manufacturing lence of the publication. It is a eleven cents. Todav it costs about colored textile brick, gives the struc- company was called upon when time credit to Glencoe and to the whole fifteen dollars to put T AI.K in the hands ture a stone finish appearance. To came to place the new furniture and a · north shore. of its readers. Then here's somethin~ increase the attractiveness of appear- visit to any of the offices gives plenty The range of news gives the else. In 1919 the equipment in the ance, the top wall is crenelated in an of evidence that the Stafford company reader an interesting picture of ·the plant had a valuation of $5.000. Today old world ornamental style and the did the furnishing job well. In the various activities in our own, and there is more than $100,000 worth of windows are of the arch type." business office, in the advertising dethe neighboring villages. The news equipment in the new plant. Mr. Blake has been an architect for partment, in all the editorial offices, is attractively presented, the ·makeSta& el, Six, Eiah! Yean ~ 25 years in Evanston and formerly in fact .in every office of the plant, up is well arranged and the general . And here s somethmg. Le.ss !~an lived in Wilmette. He has designed there will be found attractive ·f urniture appearanee· of reading matter- and e·Jr~t years ago the staff .whtch g~t a large number of houses and other which is of the most modern design advertising is most pleasing. · out all three paper:s ~onslsted of SIX 1b ·ldings in Wilmette and other north and in keeping with our march of The GutNCOit Naws is· to be ·coamen. where today ~t ts necessary to ~~ towns. Among these \\·ere the progress. (Continued ·on next -page) . t-mploy more than stxty. s ore T L Architect's Stor:v of New H·ollister Plant; Edgar. 0. Blake Sa:vs It Is Rich in "Character" W New 06ice Desks Create Atmosphere That Is Inviting A I