The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

·B etter Advertisemen Folr Greater Res. u lts · All You Want of These Ludlow Faces I Produces Booklets Ludlow 1-L Olslon Light Specimen Showing . Ludlow 1-LI Coslon Light Italic Correct Equipment Ludlow 2-8 Oteltenham Bold Producing ·Q uality Ludlow 2-81 Cheltenham Bold Italic Many NewTypefaces are Ludlow 2-BC Cheltenham Bold Condeuaed .. I Ludlow 2-80 Cheltenham Bold Outline .. Type High Slugs Print Ludlow Number 11-L The Ludlow System for Ludlow Number 11-LI Better Composition Ludlow Number 11-8 N eed.Only One Font Ludlow Number 11-81 N keep!t'g with our pqlj.cv of alwa~ offering . advertisers every advantage that Will enable them to make their messages in our publications more productive,.: we use the Ludlow system of composition which makes·· available a wide range of type faces in many sizes and unlimited quantities·.This means that our advertisers get Ludlow type stvles exactl, as they are specified on their typographic layouts. Ludlow hand-set, slug:..cast composition permits display effects even.more versatile than it is possible to obtain under the old style, s~gle type . method-an4:4~ a~&urance that every letter will show clearly ori. .·~·.: printed ' page. There can be no woni ou, }latteted ·faces, or broken kenis, even on the molt delicate -italic or roman faces. Single letters cannot f~ out and spoil the entire effect of the advertisement. Advertisers in the Lloyd Hollister publications now have the same kind of equipment available · · that is used in the Los Angeles Examiner, Chicago Tribune, Chicago Dally News, New York Times, London Daily Mail and other great metropolitan newspapers all over the world. Attractive Ludlow band-set, slug-Cast composition affords advertisers 'beautiful type designs, · and has proved its great attention value and exceptional effectiveness. Consequendy the Lloyd Hollister publication space user is assured maxi~ mum returns from a minimum linage investment. ., Reduce Expenses Ludlow 19 Cameo Set Natrloes ~~~ No. 15, Ludlow Black Lloyd lN!!Qllister 1232 Central Avenue, ~ilmette, Illinois Printers and Publishers of WILMETTE .L IFE WINNETKA TALK GLENCOE NEWS + And our Elrod Caster furnishes an unlimited su.ppl, of rule bor- ders and spacing material. This ad is Ludlow set and the rules are produced by the Elrod machine <