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Thro'n g Attends Festive for the opaUag of the doors for 'risi· tors, a motorcade hacl 6Dec1 up almost aU the aYailablc parkiag spau in the ·Ill Pli1111 bJock and from that time until after JIEW ,.._, a brilliant one, wu 9 o'clock at night there was a steady writtal into the st of Wu.... flow of humanity through the planL lllftl 1.n1, W··nnAoryTM.JC and It was a parade of eager,. interested CIDOW New· last Saturday. It was a' ~~ ~ ~ to 1 ~· ·look and 1i1MJ colorful as the blooms which Jistm ; tt -:a' a proccsston of people ...,.. ~ f .~ tt..- who arc v1talfy conurncd and who IIIIIPf raaranc:e th r.,.......,.... Jn; · · · · h" h ba of the new Lloyd Ho11iJter Inc., JKIIKIS that avtc spmt ~ !c s House~ Warming: 0/lefli·t A _....., ,. was an ·~~~-1 f "'""~'~~~~ .a..-~ · - · a._ ... era o progress of aorth shore publications which tile ,.,.,te have 1rama1 to caJI "~r ., daY' which wiD appear 35 a UD LETTER DAy in a brief but period of existenu, bad been ...... as a modest "housewanning rartJ," to which all of the north tbore · · · · were inYitcd for the purpose of illl,ulinc tbe new plant. NaturaJiy ill aa.dinc the. invitation we did not cqed that all the north tbore would 1 as ..ld, bat what really happened was 10 llartlinl that we thought for awhile IIIII all the north shore might step in kbe the doors were dosed for the ...... It is sufficient to ay that the ..,_.ace far excuded aU expectations. Arrhe Paowpdy Before 2 o'cloek, the hour appointed _.__.. :. ·--·-I -...t.:..- _ :_.__.. "';i. .,.. ,....,.iwe made the north shore wbat 1t ts today. In that parade there were people m .f Tb "Jia an wa!ks of li e. ere were v1 ge executives, there wer~ bankers, there were men of all busmesses and profe11ion1. There were women in colorful raiment and, lest we forget, there were children, flocks of 'em, aU loaded with the vim ~nd vig~r of youth, w~o came to recetve thesr first lesson m t~ Fourth Estate. The first Jesson the kiddies got was the one everyone gets when starting in the newspaper profession. They were handed a 1ine of metal set by the linotype machine and like all of us they quickly dropped it because it was "hot stuff." But they all laughed and enjoyed it. · Happ,-, HoaMJ7 TJuooa,. It had been the plan to tabulate the number of visitors so that we might ·- appeared as having been among those have an accurate count of aU -who inpres(nt. spected the plant, but that idea · was The proof . room, the stereotyping blasted ";thin an hour after the parade department and an exhibition of the started, for the people were coming engraving art were seen before a bit too rapidly. The effort, however, wa~ of refreshment in the fonn of punch continued · throughout the day and al- was served by the girls· of the plant, But and the jaunt to the Press room on most 2,000 names were listed. those figures do not give an aceurate the · first ftoor began. Here the big count for hundreds attended who were presses were in operation grinding out not listed. The visitors got their first new$papers, the folders were foldiug, glimpse of the business office after the cutting machines were cutting, and entering the door on Central avenue. the stitcher was binding the sections There they saw an up-to-date office in to magazines. artistically decorated with ftowers. Perhaps we've missed something, but Then they moved up the stairway to we've mentioned the high lights of the the second floor where they got a story of the Fourth Estate. udoseup" of the President's office, the But one day Lloyd Hollister Inc., Display Advertising department, and cannot forget and that is last Saturday. Editorial departments, after which And long in memory will linger the came a visit to the composing room. thought that aiJ those· who came felt a In all departments .the men - who are certain pride in the achievement of on the job daily were on hand to ex· Lloyd Hollister Inc., which is striving plain the interesting points. always to make better newspapers for Recei.e Miaiatare Paper its readers. In the composing room they saw the WE THANK YOU! linotypes, the LudJows, and all other iuachines in operation. The name of The Northwestern chapter of Gamevery visitor obtainable was set on a ma Phi Beta held its fonnal initiation linotype and later this provided a at the new sorority house Saturday, March 3. surprise, for when the visitors left --othey were handed as a souvenir a The Ace of Clubs was entertained miniature page newspaper called the Friday afternoon by Miss Loretta "Mique-ro-scope" in which their names White at her home in Kenilworth. · · fte llitaae-ro-ROpe Ediucl by GIN~ 2 the Ollke Pup 19~8 SATURDAY, MARCH 3· EXTRA Publiahed Once i· a Dog'a Age ................ Tile THE MIQUE-RO-SCOPE Viaitor oe.cm.Trip Tlana Plaat (belli· ota fltJIJ6 1) March 3, 1928 SHORT . LINES ,,.,.,_,.,., · U IIOI.LII'ER PWT BOLDS HOUSElAlliNG; HUNDREDS SEE RSPAPERS IN THE IAIING .,,_ y oa fl ,;,t In addition to Ia a ooraer of The M t q u e-r oIICOpe, o·eet Wilmette, aa4 Ieaaelwonll GIN tlle Tne·ea&l·l Terrier Editor Ia Wlaaetka, Qleaeoe PJtm, IINlM laJII 8ATUBDAY, KABCB I, t· ltereotJ'»· 1"00111, ........ thq . . . . tiN »latel " - wble· 1om e of tile »>otaree are ... leOOIId floor .. publlah T(JJic we aleo- -=... ......." · Ita..,._ ............ ·.rae proalaeat Yltl&or aaae4 and Glft.coe alton llu J··t taltlled aa later· N ll.oat everyetuar ··r or latpeettea at ov one Ia a ·ubacrlber to at leant one of aew ··bUtlllal Jlaat. Aa4 rllll& .. maae 7ou ... them. Are you 1 ltere we'll I&T tlla& If o·r pet& · ... platare ID the eaJore4 tile Yltlt we llote tllat we Lloyd Hollllter ..._. of molcl of attet apia Tei'T toea. ··.P_er·llke m&· emploJee· have a ..-....lloU..,tal completelJ' equiple .....a OYer tllll peel ahower bath on ...U or aaatrlx the aecond floor. EXTRA · · · prllto t-a.e d-eslrlna to ...at .... bloolc of Vlalton BscltUivt Story by Ow Guest thla feature ....awltlltbelllo- lupect will plea· come My first impression on entering ............. v.... qaln. Thla Ia Sat- the big new printing plant of Lloyd for urday nllht · Hollister Inc., was one of bewilderment-so much activity, so much noisy machinery, that I feared I should never make bead or tail of what it was all about. But aa aoon u ctve any technical one of the Hollla- description& I unter 8taff, wearlq dentand that the a bl« round tac boy· In the oftlce with hi· name on have written about It, piloted me all there Ia to be throqh the ftnt 14 1 department I be· · a concern ng ran to reailu that that aide of lt. order wu the ftnt I ftnt went law In a blc J)Ub- to the aecond floor. llablq plant like Here I aw the tbJL and that cmoe prealdent'· otllce, l ·i1ot onto" the ruD of thl"- then the a4vertlalnl de·-partment an4 the w o u I d be much editorial aanetum. new and lnterut· Back of tbeae· of!~~n,tha.!n!. could ace. a. the comNeverthel..., I'm poalq rtJOm, the ~t pb.. to trJ to ( ... · · fOlie) L tt e, 'Wtntaelto Wflmette "w·. ··T u, Woof! No doubt you'll be able to understand what that means. In my pup language it signifies, "Gee, We're Glad but I'm glad to Y oa Caaae see you !" I'm wagging my tail, too, but there's no way of putting that into print. Anyway, I'm here to welcome you just as heartily as I know how. Woof! At first I · felt sad about leavi~g the old plant where I'd ·hung out so long. But onee I got settled down on my blndbag. My atoi'J' eada here pi~ce of carpet in the new of- for this l8 where The - ro - aoope Ill fice I was just as enthusiastic M:lque printed and I mUBt about the new home as the get readJ' to ..CO to pre~~&" rest of 'em. There's about sixteen times as much room to run arou~ei. -.~, excuse me a minute. Some:o~ ·~ ib8 one just threw a handful of ~·~,\\t,'f. ~s. type and I have to run · name which the printers give to the Loeal Coad·e&or place where the type to Exfn·· Trala is set up and made up of Tllo-.llt Ia a into pages. :Host of Lbdted s,aeel the type Ia aet on a very compllc.ate4 and Well, customers, thla Interesting machine, Ia probabiJ' the only known as the linotype, narrow-gauge column which looks like a big we ever conducted. t y p e w r 1 t e r. This It remlnda ua of the machine makes a line time we moved Into of type at a time, our kitchenette a»arthence Ita name. The ment. operators are very We've a auapleloa s w I f t and akllled. that thla column doesThere l8 a battery of n't need a conductor ftve of theae linotype& 110 much u It needs One of the operators a policeman. set up my name · on To enforce one-way a ..slug," which came tramc. South-bound out of the machine jokes only. too hot to handle with Wlae cracb on the comfort. cash customLarger alsea of type column'· en will have the are set on Ludlow rlght-of-waJ'; customca.atlng machines. The era· wise ~racks about printer seta up a line ua will pleaee detour. of braBB "mats" and The worm will turn, after the BOUd metal line la made, he puts '"" t&Ot tDUr.o.t /lf'at tlae fl r o fl e r the mats bacll In o'tntt.ll atgnol order ln a cue. Pleue laugh (If Downataln acalla. where there are linea neceuary) from left of big preuea and to right: little preasea. Large ...Ha! ones for prlntlnc the not from right to papera and big boob left: an4 "jobber·" for i'BH ..... smaller commercial Is that absolutelJ' and social printing. llere alBD are tm- clear? Very well. let'· trlea.te machine· for try a joke: cuttlnc, folding and O·ce vpo~ a t'wwr tllere toere two Mfljda oW Sorry, but even If we abbrev. u much as poa. we don't believe there'· going to be any apace left for anything .f unny. We heard BOmeoae aay that would make the column seem perfectlT natural. Well, there's DO room for arcutnent. IIIQUE.