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May 18, 1928 WILMETTB LIFE · 29 WILMETTE LIFE .WINNETKA TALK AND GLENCOE NEWS Advertising rates will advance June 1, 1928. WILMETTE LIFE, WINNETKA TALK and GLENCOE NEWS have made a splendid record of progress during the past three years. They have broadened in circulation, in influence, in reader interest and in editorial concept. The advertiser has been receiving a generous surplus throughout this period of expansion. We announce today an adjustment of rates to_correspond with the increased value of our advertising space. New Rate Cards gladly furnished on application. .... New contracts for not more than six months will be · accepted until June I at the present rates. If your contract is about to expire. it is to your advantage to renew at once under the current schedule. scope. The adjusted advertising rates, which may be had upon application, represent an extremely small tncrease. ... f I " While the circulation of WILMETTE LIFE, WINNETKA TALK and GLENCOE NEWS has shown a substantial increase, adver·tising rates in these publications have remained stationary for the past three years. During that period there has been a corresponding upward trend in influence and in reader interest-the logical result of a newer and broader editorial and prornotiona 1 WILMETTE LIFE