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July 27, 1928 WILM__ ETTE LIFE · A .for . · Models: less· Former Price $3550 3450 3450 3450 3350 3350 3100 2'900 2750 Today's Price That's 'vhat you are offere·d in today's sweeping Pierce-Arrow price reductions. Savings . as great as $600 on many models. One of these may be the car you have wanted: ,, 7-Passenger 7- Passenger Convertible 4-Passenger 5-Passenger 2- Passenger 4-Passenger Runabout 5-Passenger Enclosed Drive Lin1ousinc Sedan Coupe Coupe Sedan Coupe Touring . . . Club Broughan1 Amount of Reduction $2950 2850 2950 2950 2750 2750 2700 2600 2475 $600 600 500 500 600 600 400 300 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. There has been no departure from the highest standards of fine car manufactureno compromise with the principles which have made Pi~rce-Arrow America's finest motor car for more than a quarter century. THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. · . I PIERCE-ARROW SALES CORPORATION . (Factory Branch) 2420-22 S. Michigan Avenue, CHICAGO Telephone Michigan 2400 North Shore Service Station, 1508 Elmwood Ave., Evanston