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August· 10, 1928' W~LMETTE .· LIFE ' 29 · At The lowest price in Pierce-Arrow history! 'Ibe NEW CLUB BROUGHAM A Luxurious Car for Five Passengers This is the same automobile which, a few weeks ago, was announced as a value that dwarfs anything in the fine car market. . That being true almost .yesterday, think of the amazing money's worth that must be present in the Club Brougham today . . . at $24 7 5, the lowest price in Pierce-Arrow history! No detail has been changed-not the smallest refinement neglected. The .car is every inch a Pierce-Arrow. New and sparkling of line, rich in color combinations, without an ounce of excess weight. Easy to handle, quick to accelerate, fleet beyond exaggerated need. And remark-. ably easy of maintenance. Pierce-Arrow proposes no compromise with the principles which have made it America's finest motor car for more than a quarter century. The terms upon which the new Club Brougham is offered have been reduced to the utmost in simplicity. Your present car is likely to · have sufficient trade-in value to cover the first payment-possibly more. Here are the New Low Prices Note that the reductions are as great as $6oo on some models-resulting in prices lower than ever before known to cars of Pierce-Arrow manufacture l t Amount of Reduction Models: 7-P~sen~er Encloaed Drive LIIDousme .............. . 7-Passenger Sedan ........ . Convertible Coupe ........ . 4-Passenger Coupe ....... . 5-Passenger Sedan ...... .· .. 2-Passenger Coupe ·... . .... . 4-Passenger Touring ...... . Runabout ................ . 5-Passenger Club Brougham Former Today'· Price Price $3550 3450 3450 3450 3350 3350 3100 2900 $2950 2850 2950 '2950 $600 600 500 500 600 600 2750 2750 2700 2600 2475 400 300 2750 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. PIERCE..ARROW SALES CORPORATION (Factory Branch) 2420-22 S. MICHIGAN AvENUE CHICAGO TELEPHONE MICHIGAN 2400 North Shore Service Station-1508 Elmwood Avenu~, . Ev~nston .