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October 26, 1928 WILMETTE LfFE . . ~- : . OBSERVE STOP-UGIITS I TO PREVENT ACCIDENTS L _ Brief Notes A bout What is Going on in the Auto ·World ·I Survey by Auto Club of Illinois D DRING t._h_e_m_o_n-th_o_f_S-ep_t_e----:'mb-er--;-1c_e_n_t_i_n-ex_c_e_s-so-f-th_o_s_e_f_o_r_t_h_e-co_r __.,...u_n_d-er-s-to_o_d~th_a_t_t_h_e_d_e_vt_.c_e_h_a_s_u-nd-e~rGeneral Motors dealers delivered responding period last year. The com- gone severe tests with success. to consumers 148,784 cars, according to parative totals were 6,220 for this year an announcement from the office of and 5,770 for 1927. George C. Norwood has resigned as · Alfred P. Sloan, Jr., president.' This · vice-president and general manager of A recent survey of automobile acci- compared with 132,596 for the corAn Indiana manufacturer has Thomas}. Hay, Inc., Chicago Chandler dents, made by the engineering of The responding month last year a gain of brought · out an automatic device distributor, after an association of fif· Automobile Club of Illinois, ~nd cover- 16,188 cars, or 12.2 per cent. which it is said will automatically con- teen years. Mr. Norwood will shortly ing a period from August 1 to August trol the mixture of the carburetor New truck registrations in Cook when starting or operating. It is announce a ne.w. connection in the 23, sh9ws that more than 43 per cent county for nine months were 7.8 per termed the automatic choke. It is Chicago automotive field. of such accidents result from failure on the part of motorists to observe the stop lights at through street intersections. More than 40 per cent of the accidents, the survey shows, occur at street-car line intersections, while about 15 per cent at intersections where neither the boulevard, the through street nor the street-car line is an «;lement. "The time has come when, in the interests of humanity and public safety, enforcement of the law regarding "Stop" signs must be insisted on " declared Si Mayer, President of th~ Club and Vice-President of the A. M. A. Just as a railroad is regulated by its signals, and the safety of thousands of passengers depend on the proper ,:,bservance of the semaphores and lights, so boulevard and through street motor traffic must be regulated. Motorists must be mad'e to understand somehow, even if by the imposition of s ~ iff fines or jail sentences, that a red light or "Stop" sign means STOP. Joy-Riders Dangerous The joy-rid~.r who drives blithely past the stop signals is a potential criminal, and the most dangerous offender in motordom today, is the driver . who ignores the signs. The traffic officer is sometimes inA famous physician of the old school tells of keeping clined to be lenient to the motorist who ignores these warnings, especially a Pierce-Arrow for his family, but making a lesser if no harm is done, but in condoning an offense, he may be guilty indirectly car serve professional needs. That was before of taking a human life. Offenders should be placed under immediate ;trdiscovered the critical tendencies of today's generation. rest, and the courts should impose a heavy fine, depending on the frequency ccSo now," he sagdy observes, uthe doctor drives a of the offense and the attitude of the defendant. Pierce-Arrow." A visiting motorist who is unfamiliar with Chicago's traffic signals, still Thus, everywhere is Pierce-Arrow bracketed knows that the red light means stop. Such instances, however, are in the miexcellence. And men alert to the value of impressions nority, . and there is altogether too much deliberate driving past stop are taking eager advantage of present Pierce-Arrow lights to condone any lenience on the part of public officials. Hoover Ordinance Is OK The model municipal traffic ordiToday's prices represent the rarest nance as drawn up in its final form after a year's work by a committee of values in the fine car field. The entire experts appointed by the Hoover conference, is worthy of much consideranew line, in its modern beauty (AT BUPPALO) tion. General adoption of this ordinance, Your~tcarwillbeac of design and equipment, is offered in my opinion-and it is shared by cepted at fairly appraised many safety engineers and traffic spevalue. This will apply without reservation. cialists-will go far toward reducing againstdownandmonthly the . accident toll and clarifying the payments which make traffic situation ; Under the wise provisions of this Pierce-ArrOw ownership ordin.ance, traffic lanes, safety zones, surprisingly easy. crosswalks and parking spaces are marked: "Stop" and "Go" signals are standardized, and the pedestrian as wetl as the motorist is g-iven a chance to use the streets and boulevards. Showa Trouble Happens at Street Corners Trained instinct is responsible /or the choice ofPierce-Arrow by men who lead the professions/ · ·· the doctor drives a Ierce-his · " rrow he with offerings. $2475 .to !7500 all ~f.-~~....., N~....., V " ...J, An~o"'nhHe ~how ~c"P~niPd tn Ooen Jan. 6 The next event of imoortance in the automobile industry wilt he thP annu:1l motor show in New York. With entries completed, it is shown that no less than fortv-two makers of motor r.ars witt have -on exhibition more than 200 models in the National Automobile show which opens its doors Jan. 6. Five foreig-n cars-the Austin, Renault. Vauxhall. Mercedes-Benz, and Daimler-will be exhibited. PIERCE-ARROW SALES CORPORATION (Factory 2 .·p.o-12 Brat~clt) 2400 Telephone Michigan S. Michigan Avenue. CHICAGO James G. Barber Service Station. 1508 Elmwood Ave·· Evanston