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WILMETTE LIFE January 4, 1929 · Simplicity The dignified funeral service of today is one of simplicity . Fads and fancies are avoided. And yet, new innovations are continually making themselves felt. Responsibility in these matters rests. to a very large extent, with the mortician. His duty it is to use discriminating judgment in adopt ing the new and discarding the old . For the modern mortuary and the service of its personnel are the natural outgrowth of the accumulated experience of years. CU)J1l. 554 CENTER g[cf~ U~DER.TAKfR WILMETTE 654 WINNETKA 404 \\'The }(ouseof lJ>el'sona.l Set\Jice" ST. 11 09 CENTRAL AVE. Deluxe Funeral Service The Oldest Established Undertakers on the Immediate North Shore. "A Correct Grade for Each Burner" FUEL OIL Two Bulk Plants ~ Eight Trucks operated ON the north shore to assure PROMPT, EFFICIENT SERVICE Ttltphont~: Winnttka }0~0-1.1 - ll: Highland Park 3190-01 · W holeaale Di1tributor1 of SUPERIOR NAVY ~ HI-TEST GASOLINES STATE ~ MOBILOIL MOTOR OILS ALCOHOL GREASES QUAKER KEROSENE - BRAUN BRO· . OIL CO. "For Fuel-Use Oil" / ~--------------------------------------------·----------------------------------------------------------~ Name Your Own Price-There's a .Radiola To Fit It! The price you pa y for radio is your business. The valrc you get is ours- when you trade here. Th ..lt is "'hy " e handle RCA Radiol..1s . Thn suppl y us wirh a complete line- a line that gives the hi gh~? J r value in every price cbss. We will show you RCA R,adiolas from $8 2. 7 5 up to the finesr console models. And we will sell you any of them on the flat basis that it will gtve you quality performance. Just come in and hear them- hear them all. The finer sets have remarkable features but they are all alike in one important respect- they all give you BETTER home reception. Glad ro demonsrrate for you any time. I WM. G. BEYRER Electric and Radio Shop 1131 Central Avenue Phone Wilmette 81 N-----------------------------------------------------------M-------------------------------------------