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January .25, 1929 WILMETTE LIFE 33 . .Pierce --.A r.row · setzes "the psychological moment'·' f .1 · . ,. ·~~::·' b . .: With a new fitie car-a straighi" eight-that has size without bulk, and beauty rather than tonnage ! ANOTHER page in fine car history .is turned with the arrival of the new Pierce-Arrow Straight Eight. It meets a need long recognized among important makes of motor cars. Generous size and capacity there must be in the finer cars. But no longer at the sacrifice of symmetry of line, and spirit of performance. Pierce-Arrow has solved the problem in the finest tradition. Incidentally; it has brought forth an automobile which spell6 the end of "the dowager" type among fine cars. There was never a car more satisfying to the eye, or one more easily handled, than this newly arrived patrician among auto· mobiles. ' il PIERCE-ARROW Body by Pierce-Arrow-Pierce-Arrow in every part! A STRAIGHT EIGHT 125 Horsepower Engine. 85 Miles per Hour. 133· inch and 143-inch Wheel-bases. .59 1-2-inch Rear ~rread. 72-inch Over-all Height. Ample Head· room. Wide Doors. Pierce-Arrow Coachwork. Non-shatterable Glass. Fender or Bracket Head· lamps optional without extra charge. The pur· chase of a car from income has been made an altogether attractive procedure by the Pierce-Ar· row Finance Corporation.· The average allowance on a good used car usually more than covers the ir:-itial Pierce-Arrow payment. From $2775 to $8200 at Buffalo. Pierce-Arrow mechanical detail embraces every device of proved character known to the engineering of fine motor cars. A distinguished feature of the automobile show at the Colisetlm this week is the new Straight Eight e~hibit by Pierce-Arrow. ·.