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42 WILMETTE cabriolet, seven-passenger phaeton, five-passenger phaeton and the twopassenger sportster. In addition, the 'c abriolet is obtainable without the rumble seat for commercial and business use. A pleasing grace has been imparted to the new models by connecting chas~ sis and body parts to provide an unbroken contour of body lines. This new beauty has been brought to the fore by Hupp engineers. LIFE January 25, 1929 More Luxurious Cars Are Achievement of Hupp for This Year In presenting · the greatest array of eights and sixes in company history the Hupp Motor Car corporation offers added beauty and refinements, noteworthy improvements and a distinctive group of body type which are even more luxurious in the New Century models than the epoch-making cars of 1928. The new Hupmobile is on view in sales rooms of Gould C. Davis, in Winnetka. A year ago Hupmobile focused the spotlight of public approval on a new line of automobiles which over night became the criterion of style and performance. Hupmobile executives are confident that these innovations will bring another record-breaking year of public confidence. · The New Century Eight embrace:; nine separate models, all but two of which are constructed on the '120-inch chassis. These include the four-doo; sedan, two-door sedan, four-passenger coupe, two-passenger cabriolet with rumble seat, seven-passenger phaeton, h·m-passenger sportster with rum.b le seat, five-passenger Raulang custom town sedan and seven-passenger Ranlang sedan and sedan-limousine. The latter two, recently introduced, are cotl3tructed upon the 130-inch chassis. Similar trims characterize the New Century Six models, which include the four-p:essenger coupe, five-passenger sedan. two-door sedan. two-passengf.r Franklin Adopts New Policy and Presents 3 Distinct Chassis As the culmination of an expansion program which has been under way for months, the Franklin Automobile company is introducing for 1929 an e~l tirely new line of high-compression air-cooled ~otor cars, embracing a comprehensive selection of body styles on three completely new chassis. The Kellogg Motor company, Inr., recentlv moved its salesroom fr01n Grove -street to 1315 Sherman avenu~. in Evanston. In perforlnance the new Franklin brings to the fine car field an allurin~ conception of smooth, powerful, luxurious motoring, described by those who have ridden in the new models a~ the "airplane feel." Refinements and embellishments designed to mark a new high index in the company's standards of values have been added in the 1929 line to the traditional Franklin features whica long since established for Franklin an outstanding position in the fine car field. Noteworthy among these arl.! the high compression air-cooled motor in which the power increase ranges a; high as 20 per cent above any former Franklin engine rating; increased size and corresponding roominess; 100 per cent automatic and positive engine lu~ri~ation; ~ 3ilent running, quiet shiftmg transmtssion of the Hyflex internal gear . type in the larger models; hydraulically controlled spring action, and luxurious niceties and beauties of styling that reflect forward strides 111 the art of quality body building. The complete new Franklin line consists of model 130, model 135 and model .137, featu.ring sedans. A coupe is also mcluded 111 the model 130 line. In ad?ition to the sedan, model 135 types mclude coupe, convertible coupe, Vic- Battle of Beauty · John N. \Villys, motor car manufactun·r, characterized the present era in the automotive business as a "battle o){ beauty." "Ti1is is going to be a merchandising year in the motor trade," he says, "and the prizes are going to the companies which prove themseln·s to be the best merchants. It is highly probable that 5,000,000 new car~ will be made and sold between now and next Kew Year'!> Day. If this figure is reached, it will be a new high record for the industry." Hanson Keeps Pace With Modem Equipment Ideas When Carl Hanson of Hanson Motors, 515 Chestnut street, Winnetka, isn't busy extolling the virtues of the Graham-Paige he i.; to be found busy in his well equipped garage. Mr. Hanson is always on the lookout for new equipment · which will rnahle greater · speed in servicing cars. Hi;; most recent addition to the garage is a quick-lift machine which lifts the car to a height of four feet from the Aoor enabling the. mechanics to easily grease a car or repair part.; which are underneath. The lifting machine in a few seconds raises the car on power provided by running the motor. Quick Battery Service Feature at Miller & Miller Ten hour battery charging service is one of the features of the Miller and Miller Home Motor Service, 732 Twelfth street, \Vilmette, who emphasize "better service." A battery de livered to Miller and Miller in the morning will be returned to the motorist in the evening fully charged. This service is one of the best in point of equipment on the north shore and carries among other accessories the Tricn windshield wiper. This wiper does not clean only a .small spot on the windshield hut travels all the way across the glass. toria brougham and sport sedan. In model 137, besides the seven-pa.ssengcr sedan, there is a limousine, sport touring, seven-passenger touring and sport runabout. The. outstanding general charactenc,tic of the new bodies is greater roominess, achieved by longer wheelbases than Franklin has heretofore employrd, all of which gain goes into the body space and by the wider fifty-eightinch tread now standard on all models. MUCH ALCOHOL USED Evidence of the sustained a. c ceptance of denatured alcohol as an anti-freeze agent is reflected in the estimated sales. of denatured alcohol by automotive outlets for the winter of 1928-29, which calls for the retailing of 43,000,000 gallon s, as compared with the 37,000,000 g-allons for the 1927-28 season. 100% everyw-Lere in deDland Leeause tLey are Letter looking an.d areater value LotL in perforDl· an.ee and in. priee. See tLe111 at tLe SLo-w. Serviee ... CuR YSLER ears are The people of Wilmette are being . offered 100% automobile servtce by the L & R Service. Expert mechanics are ready to serve and advise you when motor trouble catches you. Our towing service is . always at your disposal, day or night. Remember 've are always ready to help solve your motor difficulties. Mortb Suburban Sales ·1840 Ridge Avenue Evanston L and R Auto Serviee 332 LINDEN AvE. Day Phone 3064 Night Phone 477