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February 8, 1929 WILMETTE LIFE 45 NORTH SHORE PLANTS SPEED BUILDING OF CARS TO MEET DEMAND Interest in Automobiles and Sales at Big Automobile Show Arouse Optimism in Trade The biggest throngs ever to atte~d a national automobile ·show in Chicago saw the exhibits at the Coliseum and other exhibit points during annual show week. In the history of t he industry, according to the National Automobile Chamber of Commerce, there never has been a public outpouring to equal it. Estimates co·ntained as factors are nearly 600,000 admissions at the Coliseum; 175,000 at the General Motor salon, 150,000 at the Ford exhibition, 150,000 at the various hotel di splays about the city and probably as many more at the salesroom shows which were scattered all about the citv and ~ suburbs. Not only was the public interest at a high pitch, but the sales organizations of the producing companies of the middle west were m9re largely repre.sen ted than ever before in automotiYe history. Aftermath of the big shO\\" is the speeding up of their output schedules to bring them up to the buying demand by all plants in the Detroit district. Distributors are generally increasing their requisitions for can. Unprecedented optimism, even in view of the general feeling of prosperity that 1 Ford Employment Demands /or Nash I Force Expansion Road Tips at Highest Peak; of Body Builders . . .- - - - - - - - . . . . : to Increase Force The demand · for the Nash. "400" has resulted in a big expansion move by the Seaman Body Company of Milwauk~e, according to 0. E. Springer of Suburban Nash Sales, Winnetka Nash dealer. The Seaman · company manufactures the Nash bodie.5. It is stated that within two years this expansion program will increase the employment force to 10,000, the largest in greater , Milwaukee. The company is dividing $2,000,000 in building and machinery equipment between its body building plant here and its timber furnishing ·subsidiary, the Seaman-Dunning Company, Pine Bluff, Ark. Inventory work over, the 1929 schedule has started with more than 4,000 employed, which will be gradually increased to 7,000 by spring. During the last year the pay roll was better than $8,000,000. The company in adclition spent $3,000,000 during the year for equipment and supplies bought in Milwaukee. characterizes the industry at the beginning of every year, is in evidence everywhere. The factory executives are happy in the prospect of big business, and the sales departments are keeping up their efforts to equip the sales forces to move the big crop of cars that will certainly be available in the first qtiarter. Condition of roads in Illinois and nearby states as reported by the Chicago Motor club follow: · ILLINOIS Snowfall has done much toward removing the extremely slippery condition of the highways and travel is somewhat safer. All main roads are now open to traffic but will be icy and slippery in places and some caution is still necessary, Florence, Ill.-The ferry over the Illinois river at this point is operating on day service only, during cold weather. Cairo, Ill.-The ferry charge to Birds Point is $1.50 for car and one passenger and 25 cents for each additional passenger, instead of $1.25 for car and one passenger as previously reported. Ferries leave Cairo at 5 :30 a. m. and every hour thereafter until 10:40 p, m. WISCONSIN That Ford production is to set a new record this year is indicated by an announcement that the Ford motor company is to maintain at Detroit a five d~y week for employees and at the some time to operate the plants six days a week, thereby putting on 30,000 additional men and increasing production 20 per cent before March 1. Employment by Ford is already at the highest peak of history, and with the additions announced will reach 150,000 men. Under the five-day week operation for machines and men the company estitrlates that 100,000 fewer model A cars were produced this year than would have been the case on a sixday basis. The change that will be put in force is equivalent to the employment of another day's supply of men and the gain of another day's production, without disturbing the present policy of giving each man two days of leisure each week. All men will have Sunday off. Pressure of orders and increased economy of operation are the reasons announced for the new plan. Roads to the north are open via Wisconsin-55 to Fon du Lac, US-41 to Oshkosh, Appleton, Green Bay and Marinette. Roads to St. Paul, Minnesota are open via Wisconsin-55 to Fond du Lac, US-110 to · Fremont and US-10 to St. Paul, and are also open NEW AUTO CLUB MERGER via Wisconsin-19 to Madison, Wiscon:Members of the Mississippi Motor sin-11 to La Crosse and Minnesota-3 club of Illinois at Rock Island have to St. Paul. US-41 and Illinois-42 are · voted in favor of the club's merger open to Chicago but are icy in places. with the Chicago Motor club. NICK'S NEW SERVICE STATION S. E. Corner -of Ridge and Wilmette Aves. MOTORS SERVICE Incorporaeed G ~-----------------------------------· EVER.VTHING ./OPUie DISCOUNT I 0% DISCOUNT AUTOMOBILE During the month of February Nick's Service Station is offering a special introductory dis· count. This discount will apply on all tires, tubes, chains, oil and accessories; when pre· sented with the following coupon. NEVER. CLOSED When Your Car Lacks Pep-- ------------------------------------------------GLAD TO KNOW YOU! Please let me save 10% on my car accessories. The Laraeat Motor Repair Shop in . Wilmette When it's slow and sluggish, eats lots of oil and gas, has po.or pickup and no "pull"-you need new piston rings. They virtually give you a new motor for a few dollars. Le't us tell you more about them · ,~1 MAIN STREET Wilmette NAME ADDRESS -------------------------------- 'lbone Wilmetteb0 J.C.Siown 1~ o ot A.B.~