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54 WILMETTE LIFE March. 29,· 1929 ' PII&CI-AR&OW TURNS ANOTHE& PAGE IN FINE ~AIL BI~TO&:t' Chevrolet Service at 20,960 Points Is Latest Program. The Chevrolet Motor company has just announced the development of. a comprehensive progr~~ for the. servtce protection of the mtlhons of tts cars that will be in use this Spring. Surveys made ~y the comp~ny indica!~ that automobile travel thts year wtfl break all mileage records; they show that the automobile will be called on to shoulder an increasing portion of the nation's transportation requirements and they point out that the automobile will pioneer its way this year. into uncharted spots and secluded recesse<;, where until but a few years ago, service was miles away and frequently uncertain. It was with a view to making Chevrolet service even more accessible, thorough, rapid and economical to the owner that the present expansion and perfection program was undertaken, J. P. Little, manager of the parts · and service division, explained. So extensive has been the development of the service activities of the company, he said, that there are now 20,960 points in the United States where the Chevrolet owner may obtain authorized Chevrolet service or genuine parts. This is perhaps the fullest service coverage ever offered by . an automobile manufacturer, and assures the Chevrolet owner of the wide'st ·possible parts and service protection. The program contemplates the opening this year of eleven new parts warehouses, in addition to the tw~nty-eight now in operation. Several of th C'se will be in operation in May, with others opening at intervals until October 31 when the last of the group will be finished. New warehouses are being built or will be constructed thi's year in the following cities: Indianapolis, Ind.; Birmingham, Ala.; Salt Lake Citv, Utah; Richmond, Va.; Great Falls, Mont.; El Paso, Texas; \Vichita, Kan, and Knoxville, Tenn. The L and R Auto Service of Wilmette is the Chevrolet dealer. LE ftaturt that has marlud .Amtriuls .finut motor tar for m1r1 than a quarttr-untury -tlu ftlldtr lamps if PitrttArrow. ~ fresh, crisp beauty of the new Pierce-Arrow excites open admiration wherever it goes. The new Straight Eight engine by PierceArrow is credited with a performance approached by not another eight in existence. And no accom.plishments were ever more deliberate. With Pierce-Arrow's recent expansion, its engineers and designers were set the· task of creating a car which would have power and size and beauty without bulk. It was to meet a long-waiting demand. How well the new Straight Eight by Pierce-Arrow has met this demand is now a matter of fine car ·history. An authority has said that it arrived "in the nick and point of . e. " urn Pierce-Arrow mechanical detail embraces every device of proved character known. to the engineering of fi.ne motor cars. THE NEW STRAIGHT EIGHT BY Cadillac-LaSalle Opens Permanent Salon in Chi. R. G. Tiffany, manager of the Chicago branch of the Cadillac-La Salle, has opened a permanent salon in the company building for the display of Cadillac, La Salle and Fleetwood models. Twenty-two cars are shown. One of the 1904 Cadillac automobiles, still in service, and a vivid comparison with the car of today, is on exhibition. Attractive decorations and hangings have turned the display space into ·a bow~r of beauty. The salon is open evenings until 9 o'clock. It is the largest aggregation of Cadillac and La Salle cars in Chicago and the largest salon in the city district. Cops in Detroit May Stop Drivers and Test Brakes .ODDS AND ENGINE BY PIERCE-ARROW- AND PIERCE-ARROW IN EVERY PAlt.T FROM $2775 TO $8200 AT BUFFALO Tht purchase_ of a car from incomt has been made an altogtthtr aitractive procedure. The averagt allowance on a good used car usually more than covers tlu initial Pierce-Arrow payment. Chicago Pierce- Arrow Sales Co. 2420-22 S. Michigan Ave. ·Tel. Michigan 2400 Chicago Detroit will begin the operation of another safety measure May 1 under authority of a resolution passed by council, which authorizes police officers to stop motor cars on the streets · and test the brakes. The plan is to try out the ordinance for a month, and, if it proves satisfactory, it will be made permanent. This is another step forward in an effort to cut . down . the number of fatalities on the city's streets, and, to make sure that no mistakes are made, special testing machines will be provided. 5714 Broadway · ·Benell Motor Sales GAIN IN RUBBER IMPORTS Total crude rubber imports for the month of February, amounting to 64,538 tons, and showing a gain of 35,093 tons over the same period last year, were reported by the Rubber association of America: