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56 WILMETTE flat rate system of service charges that prevails in every Chevrolet service station gives the owner the advantage of the lowest possible service cost and price protection at the same time. L and R Auto Service of Wilmette is the Chevrolet dealer. LIFE I April 5, 1929 More Than 5,000 Mechanics Go to Chevrolet Schools The Chevrolet company provides an interesting item in the announcement that more than 5,000 mechanics ~n various sections of the country have already attended the special Chevrolet service schools, where under the supervision of factory experts they make a thor.ough study of the new six and prepare themselves to offer the owner prompt and efficient service. Thirtyone of these schools are now in operation. It is pointed out that the uniform was 58 per cent higher than January this year, and 171 per cent higher than the output in February last year, which totaled only 12,504 cars. Roosevelt Built After Many Years of Intensive Study It was possible to produce the new Roosevelt to sell below $1,000 only after the Marmon Company had centere~ the (\.ctivities of th.e engineering an!l . manufacturing departments on the st.raight-eight for a long period of years and succeeded in achieving unusual simplification of design and great economy of production, according to W . T. Wersted of ·winnetka, Marmon and Roosevelt distributor. Two years ago the Marmon put into effect the "all-eight" program which · resulted in a series of the greatest successes in ·the company's long history and which has just come to a climax with the Roosevelt, the lowest priced straight-eight on the market. The objective, throughout the entire period of eight-cylinder development at Marmon, has been the production of a straight-eight to sell in the price field heretofore occupied only by sixes and fours. To this end, the attention of our board of engineers was directed toward attaining ~implified design. As a result , the straight-eight is no long er a complicated affair, the number of part s having been reduced so that it is no more difficult to manufacture than the average six. The manufacturing staff concentrated it s efforts on incorporating new meth ods into the Marmon scheme of production and designing machinery esvecially for use in producing eight s. Quantity straight line production has been achieYed for the eight as eff ectively as for the four or six. So great has been the progress in automobile manufacturing methods and in the development of the straighteight that the new Roosevelt, had it beeri built five y_ e ars ago, would have cost more than twice the figure at which it is .now priced. Marmon introduced its first straighteight more than two year s ago, Wersted said. Truck Division of Dodge Now Working at Capacity Departments of the truck division plant of Dodge Brothers Corporation are operating at capacity productioQ, with C!n average of 250 trucks a day rollipg off the assembly line, according to D. M. Snyder, general manager. The plant is employing 1,000 men, operating on a 50-hour-a-week schedule. ······ PRODUCTION UP IN CANADA Production of automobiles .in Canada f·or February thjs year exceeded any previous February in the history of the Canadian industry and was exceeded on1y by May last year, when a monthly record of 33,942 tears wcu; made. February output of 31,287 cars 1 I Auburn Scores Increase of 100 Percent in February ~ ~ Gross sales of the Auburn Automobile company and subsidiaries 'in February showed an increase of more than 100 per cent. Gross sales amounted to $4,467,175 in February, 1929, compared with $1,893,271 in February, 1928. Auburn sales alone for Februal-y, 1929, were $3,117,341, compared with $987,625 for February, 1928, an increase of gross sales of all subsidiaries were $444,2QO, or 50 per cent more than 1928, when .the total was $905,644, against the present $1,349,644. The Lorraine Garage of Hubbard Woods is the Auburn distributor in this section. REAP HARVEST ON TIRES Five leading manufacturers of automobile tires were able to report combined profits for 1928 amounting to $20,354,043, despite extremely unfavorable circumstances surrounding the industry, according to figures compiled by the New York Automobile Daily News from the annual reports of the companies. These five companies were Firestone, Goodrich, Goodyear, Lee and Seiberling, with Goodyear and Firestone accounting for more than three-fourths of the combined net income. 176 COLOR COMBINATIONS The Hudson Motor Car company has solved the problem of furnishing the motor car buyer with the color finishes he desires and at the same time retaining the cost advantages of mass production. Color combinations totaling 176 on 225 different types of cars, considering each variation, even minor, as a separate type, are now furnished.