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May 3, 1929 WILMETTE LIFE { · NORTH SHORE TOURING SEASON OPENS: Front Wheel Drive STRESS GOLDEN RULE Car "Arrives" and Crowded Highways Place to Show Driving Courtesy Which Will Prevent AcCidents With the opening of the summer touring season, a few fundamental rules of safety kept uppermost in the minds of those driving on the streets and highways will go far in reducing the traffic accident toll, points out Charles M. Hayes, of Winnetka pres ident of the Chicago Motor Club. "In few places today is there such a crying need for the application of the golden rule as on the crowded highways," declared Mr. Hayes. "If every car owner obeyed this rule, the unreasonably slow motorist who is responsible for many traffic jams would be no more; the reckless driver who cuts in and out of a line of cars and may, speaking generally, be charged with many serious accidents, likewise would be eliminated. "Second to the application of· the golden rule might be an injunction againts becoming irritated. Psychologists agree that the driver in an irritable frame of mind is far more likely to have an accident than · the one who is cool and tolerant. "Wider roads are undoubt edly the most efficient panacea for most of the evils encountered on the narrow roads in metropolitan districts. But it will be some time yet before our highway system will be adequate for the traffic of the present and futur e. In the meanwhile, just common old fashioned courtesy v.rill help greatly in alleviating the annoyances of Sunday and holiday motoring." Motors Inc., which is manufacturing the car states that the new car was designed by William Mueller, former racing driyer and assistant to C. Harold Wills. The new car will be manufactured for the New Era Motors at o,ne of ·the weJI-known automobile factories the name pf which is being withheld for the present. A nation-wide dealer organization will be formed during the next few months, it is ctaimed, and a number of distributors have already been selected. Abel B. ·and I. Service Now Hanclling Fireatone T~r· Keeping step in the march of pro· gress the Abel Battery and Ignition Service of Winnetka has taken over the dealership for Firestone tires. The Abel organizatiofl now has a complete stock of Firestones, including the "Supreme·· and ·standard balloons. In addition to this it is stated that com· plete equipment has been installed for Yulcanizing and other necessities. Is Called Ruxton The front wheel drive car has "arrived." From Hollywood, Cal., comes the news that 5000 people viewed the new Euxton front drive car on its initial showing. While no definite prices have been released at thi s time, it is understood the new , car will sell in the neighborhood of the $4,000 class. President Andrews of the New Era 001) utUls the Jnwltl tn Motor Car ftdue $1398 Delit~ered, Fully Equipped, Nothing More to .B uy! ~ompare . Patent "Cushion;' Shackle Soon to Go on the Market Production on · a large scale is planned by a newly incorporated Engineering company, which will market a patent "cushion" automobile shackle, designed by A. J. Borst, Jr. The inventor says of the new shackle that it is "the adoption of a shackle especially constructed to give shockabsorbing qualities to the motor car, embodying the use of resilient and elastic rubber replacing the metal in the ordinary shackle." The new device is claimed to be easy of adjustment and to eliminate the necessity of oiling or greasing. delivered, fully- equipped prices See why Nash is lower f N the basis of quality, the Nash H400" should cost more than other cars in its competitive field. It actually costs less! Nash engineers-one of the industry's outstanding engineering organizations -have created a finer motor car. They have developed the high-compression, 7-bearing motor to its highest point of perfection and power. The exclusive Nash outboard mounting of hydraulic shock absorbers doubles their effectiveness and creates supreme riding ease. And here is the "world's easiest driving control," in this new and finer motor car. These are but a few of many "400" features of supe~iority. O Why then, is the Nash "400" loww priced? Here is the explanation. Every Nash "400" is now factory-equipped with the accessories, purchased at factory savings and included in the factory price of the car. Bumpers, shock sorbers, spare tire lock and tire cover come with the car and are not added later as ·~extras;· at retail prices,. WB MAKE·· Automobile Loans Rtfmance Automobiles buy ab- · Automobile Paper immediate You will find some dealers (not Nash dealers) charging as much as $50 or $60 extra for bumpers alone. Compare the delivered, fully equippflll price of any Nash 400" with the delivered, fully equipped prices of competitive cars. You'll see the saving! H SERVICE confidential BROADWAY INVESTMENT CO. 4753 BROADWAY SUBURBAN MASB CO. .P hone Winnetka 2707 CHICAGO PHONE LONG BEACH 6317 547 Lincoln Ave. WINNETKA