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Se~tember 20, 1929 WILMETTE LIFE . 45 the 28th y~ar of Cadillac triumphs. this announcement and presentation of the NEW NEW NEW CADILLAC LASALLE FLEETWOOD has utmost significance Due to notable improvements and refinements in these magnificent cars and to a Distinctly Lower Range of Prices on All Body Styles - Cadillac·s records year by year are at once an inspiration and a standing challenge to Cadillac executives, engineers and designers. Each year calls For greater effort. For obviously it is more diFficult to improve very fine carsthan those less highly developed. Last years Cadillacs, laSalles and Fleetwoods, with their fundamental improvements, leaped ye~rs ahead oF the best current practice in mechanical construction and body design. But Cadillac determined to surpass them with this year·s model~ -and has succeeded. ·Not merely with minor variations and refinements-but .with basic advances both in mechanism and appearance. These improvements, so marked and so evident, cannot fail to convince you that Cadillac again has set the pace-has again widened the margin of leadership. There is another announcement, equally important, and especially significant when coupled with the presentation of these 50 nvw and distinctive models. Prices have been lowered on all body types. This is the logical sequence to greater economies in production, which public demand he-co made possible. And you, as a car owner, profit by this prosperity of the Cadillac Company. You receive your dividend of values immediatdy in the notable improvements provided at sti/1/ow~r prices. These new quotations are not merely lower prices "f. o. b. Detroit", but are actual and material reductions in delivered prices. A representative showing of these new n.odels is ready for your inspection. We cordially invite you to be present, if only to set up' in your own mind the new standards of investment value which these cars create. CADILLAC MOTOR CAR COt\4PANY Evanston Branch Highland Park Branch 1810 RIDGE A VENUE 108 No. FIRST STREET