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October 25, 1929 W I LM ETTE LIFE 43 "The N orth Shore's Greatest Store" Is Now a Part of Chicago's Outstanding Department StQre Organization: WIEBOLDT'S _ \ nc:\\· store is at the serYtce uf the ~orth Shore. 'fhoug·h in 1ncrchandise policy it be the sa1ne store that has ser,·ed this conl tnunity faithfully for aln1ost a half-century, in content and purpose it is a ne\v store. For it brings to Evanston apyantages that heretofore have been lin1itecl to Chicagoans: a larger store than has ever before serYed the North Shore . . . 111any additional sections and services that no ~orth Shore cleparttncnt store has ever had ... n1ore con1prehensive selections throughout the tore, \vith the san1e high standards that have \listinguishecl 'Rosenberg's in the past. and for \vhich \Viebolclt's ts "·idely kno\vn . . . a buying organization of specialists, pertnanent Ne'v York buyers. and representatives in n1any countrie~ of the \vorld .·. a policy of fashion-rightness that is enforced by a fashion bureau, the ?ole \vork of \vhich is close study and report, to the buying organization, of con1ing and prevailing fashions . . . the tren1endous resources of an ·institution of $25,000,000 in sales! . . . a price policy that offers n1ore and better tnerchanclise at prices ·}o,ver than ever . . . these arc the advantages brought to Evanston by \Vieboldt's. .:\.clvantages no\v at the service of the North Shqre through Rosen~ berg's, \Vieboldt's E\·anston St~ire. I; ' ROSENBER G'S WIEBOLDT'S Evanston Store