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about what mother 'should buy, When it cornes to making up parents' m finds, our children hold the whipè hand. You, Mr. Advertiser probably ýknow this is truc. For it's. hard to deny them the things they want. Usually when they ak ... they get! Even today. if that littie daugbter of yours wants something to wear or amuse herseif ... you m ake1 every effort, to get ih. But getting it il flot 50 easy now., In many cases mother must say46n. You manufacturers of things for little girls ... and girlsnfot s0 littie have been scratching your heads and. wondering where the ideas of the younig ladies of the* family arc stili bearing fruit. Where mothers arc buying-as:us.ual. There aren't very mnany such spots left in yoù"r market.. . youxr sales, show, that, and you know ase well ýas we do,. if you knew definitely wbere they were you'd concentrate'your advertising there. The suburban territory serv,ýed by the Chicago Suburban Quality Group, rimming metropolitan Chicago is the richest spot in your today's market. Here the ideas of the young ladies turn readily into sales. Mothers are huying thingu for>daughters for they have far more money to spend than the aver- age. OAK LEAVES HIG GLENCOE NEWS rHLAND, PARK PRESS, WILMETTE LIFE MAYWOOD HERALD. WINNETKA TALK LAKE FORESTIER LNSTON REVIEW