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~mplete, Printing plant on the North 'Shore e Dollars and ets Dol'lars. -and .Cents . . . . . 570 R paper, ink, plates, presswork. and ail the tangible things' Whic h go into a printing estimate. E But Dollars and Cents do not tell the whole story. They may for many printers, but flotý for Lloyd Hollister Ine. EL There are many e ssentials to our better printing service which cannot be priced in actual Dollars and Cents. These. are intangible... yet they mean much to the buyer. TR-ST ýcornes Experience. Certainly it's ,an -important item.. Yet, it is not reckoned in any printi ng estimate. Really: there is no charge for it. EL Neither do our estimates include such essentials as pride in workînanship... rep utation for doing the job at hand riglit . care, of details... record for keeping promises... reli- ability in mnakîng delivery dates. 1232-36 Central. Avenue, AL Nl.ý L.W A..' A L Printers and Pub lishers JL N, Wilmette, Illinois *1 , M